Transcript Slide 1

Romania – The Wine Market
OTILIA CHIRITA
ROMANIAN GRAPE GROWERS AND WINE PRODUCERS ASSOCIATION
Source MADR - ONVPV
Romanian wine regions
Vine surface: 197.362 ha
Very favorable area - 75% from vine
surface
Colinele Dobrogei wine region
Dealurile Moldovei wine region
Dealurile Munteniei si Olteniei vine
region
Favorable area - 25% from vine surface
Podisului Transilvaniei wine region
Banat wine region
“The South sands” wine region
Crisanei and Maramures
Dunabe’s Terasses
Source MADR
REGIUNILE VITICOLE ALE ROMÂNIEI
ÎNCADRATE ÎN ZONELE VITICOLE EUROPENE
Romanian wine regions
uropene:
CI
B
CI
CI
CI
CII
CII
CII
CII
Dealurile Moldovei , Dealurile Munteniei si Olteniei ,
Source MADR - ONVPV
Wine regions and approved DOC and GI in Romania
Wine region
Geographical
indications (GI)
and sub-indications
Controlled denominations of
origin (DOC) and subdenominations
Major cultivated varieties
1. Podisul Transilvaniei
Transylvanian plateau
Dealurile Transilvaniei
Târnave (Blaj, Jidvei, Mediaş), Alba
Iulia, Sebeş-Apold, Aiud,
Lechinţa
White: Fetească regală, Fetească albă,
Riesling italian, Sauvignon blanc,
Muscat Ottonel, Traminer
2. Dealurile Moldovei
Hills of Moldova
Dealurile Moldovei (Dealurile
Hârlăului, Iaşilor, Huşilor,
Tutovei, Covurluiului,
Siretului), Dealurile
Vrancei
Cotnari, Iaşi (Copu, Bucium, Uricani),
Bohotin, Huşi (Vutcani), Iana,
Dealu Bujorului, Nicoreşti,
Panciu, Odobeşti, Coteşti
White: Fetească regală, Aligoté,
Fetească albă, Riesling italian,
Grasă, Francuşă, Galbenă,
Busuioacă, Tămâioasă
românească, Sauvignon blanc,
Muscat Ottonel
Red: Cabernet Sauvignon, Merlot,
Băbească neagră
3. Dealurile Olteniei si
Munteniei
Hills of Vallachia and Oltenia
Dealurile Munteniei, Dealurile
Olteniei
Cernăteşti-Podgoria, Dealu Mare
(Boldeşti, Valea Călugărească,
Urlaţi, Ceptura, Tohani, Breaza,
merei, Zoreşti), Pietroasa,
Ştefăneşti (Costeşti),
Sâmbureşti, Drăgăşani, Banu
Mărăcine, Segarcea, Mehedinţi
(Severin, Corcova, Dealurile
Drâncei, Vânju Mare, Oreviţa)
White: Pinot blanc,Fetească albă,
Riesling italian, Pinot gris,
Galbenă de Odobesti, Muscat
Ottonel
Red: Cabernet Sauvignon, Merlot,
Burgund mare, Fetească neagră,
Băbească neagră
4. Dealurile Banatului
Hills of Banat
Viile Caraşului, Viile Timişului
Recaş, Banat (Moldova Nouă,
Dealurile Tirolului, Silagiu)
White: Fetească albă, Fetească regală,
Riesling italian, Sauvignon blanc,
Majarca
Red: Burgund mare, Cabernet
Sauvignon, Merlot, Pinot noir,
Cadarca
Source MADR - ONVPV
Wine regions and approved DOC and GI in Romania
Geographical
indications (GI)
and sub-indications
Wine region
Controlled denominations of
origin (DOC) and subdenominations
Major cultivated varieties
4. Dealurile Banatului
Hills of Banat
Viile Caraşului, Viile
Timişului
Recaş, Banat (Moldova Nouă, Dealurile
Tirolului, Silagiu)
White: Fetească albă, Fetească regală, Riesling
italian, Sauvignon blanc, Majarca
Red: Burgund mare, Cabernet Sauvignon, Merlot,
Pinot noir, Cadarca
5. Dealurile Crisanei si
Maramuresului
Hills of Crisana and
Maramures
Dealurile Zarandului, Dealurile
Crişanei, Dealurile
Sătmarului
Miniş, Crişana (Diosig, Biharia, Şimleul
Silvaniei)
White: Riesling italian, Fetească regală, Fetească
albă, Furmint, Pinot gris, Tămâioasă de
Măderat, Iordană, Muscat Ottonel
Red: Cabernet Sauvignon,Pinot noir, Cadarca,
Merlot, Burgund mare
6. Colinele Dobrogei
Hills of Dobrogea
Colinele Dobrogei
Murfatlar (Medgidia, Cernavodă),
Babadag, Sarica Niculiţel
(Tulcea)
White: Pinot gris, Chardonay, Muscat Ottonel,
Riesling italian, Sauvignon blanc, Aligoté,
Fetească albă, Fetească regală
Red: Cabernet Sauvignon, Pinot noir, Merlot,
Sangiovese
7. Terasele Dunarii
Danube Terraces
Terasele Dunării
Oltina
White: Fet. albă, Fet. regală, Riesling italian, Pinot
gris,Cardonay, Sauv.
blanc, Column; Red: Cabernet Sauv.,Merlot, Pinot
noir, Burgund mare
Table grapes. :Afuz Ali, Cardinal, Italia, Chaselas de
B.,Victoria, Select
8. Nisipurile din Sudul tarii
Sands and other Favourable
Lands of the South of
the country
-
-
White: Fet. regală, Aligoté, Riesling italian, Sauv.
blanc, Bab. gri u. a.
Red: Bab. neagră, Cab. Sauv., Merlot, Sangiovese,
Neuzüchtungen u. a.
Table grapes.:Afuz Ali, Chaselas dore, Victoria,
Otilia, Istria, Muscat d’Adda
Source MADR - ONVPV
% of each Romanian wine regions - ha
Podisul Transilvaniei
7
Dealurile Moldovei
4
68 %
6
10
39
4
Dealurile Olteniei si
Munteniei
Dealurile Banatului
2
Dealurile Crisanei si
Maramuresului
Colinele Dobrogei
29
Terasele Dunarii
Nisipurile si a alte
Terenuri din Sudul Tarii
Source MADR - ONVPV
% of each vine variety
7
7
6,4
4,2
60 %
4
3
1 2
2
2
2
Feteasca regala
Feteasca alba
Merlot
Riesling
Aligoté
Sauvignon
Cabernet Sauvignon
Muscat Ottonel
Babeasca neagra
Rosioara
Feteasca neagra
Others
Source MADR - ONVPV
Romanian Protected Origin Denominations
4 % European DOP
3 % European IGP
Source MADR - ONVPV
POD , IG and table wines areas for each wines region (%)
Nisipurile si a alte
Terenuri din Sudul Tarii
3
97
Terasele Dunarii
3
97
% DOC l
49
Colinele Dobrogei
15
% IG l
Dealurile Crisanei si
Maramuresului
4 0.4
95
45
Dealurile Banatului
Dealurile Olteniei si
Munteniei
12
Dealurile Moldovei
9
4
3
15
75
46
0.4
0
20
40
% of each Romanian wine region (ha)
4
2
29
Source MADR - ONVPV
6
7
% non IG sau
DOC
51
85
Podisul Transilvaniei
10
36
4
39
53
60
80
100
120
Podisul Transilvaniei
Dealurile Moldovei
Dealurile Olteniei si
Munteniei
Dealurile Banatului
Dealurile Crisanei si
Maramuresului
Colinele Dobrogei
Terasele Dunarii
Nisipurile si a alte
Terenuri din Sudul Tarii
Evolution of the Rumanian vine surface 2000 - 2011
(1000 ha)
300
248
250
244
233
223
192
200
191
190
189
187
184
182
182
150
100
50
Source MADR
11
20
10
20
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
20
00
0
Evolution of the Rumanian wine production 2000 – 2011
(10000 hl)
8
6,7
7
6,2
6
5,5
5,5
5,5
5
5
4
5,4
5,3
very
5
difficult
climatic
conditions
4
3,2
3
2,6
2
1
Source MADR
11
20
10
20
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
20
00
0
Average production hl/ha 2000 – 2012
40,0
36,4
35,0
32,3
28,0 28,9
30,0
25,0
22,2
23,6
26,3
24,7
20,5
22,0
20,0
17,6
15,0
13,6
10,0
5,0
12
20
10
20
08
20
06
20
04
20
02
20
00
20
19
98
0,0
0
Source OIV
3,247
2,495
2,513
688
822
1,095
1,576
1,606
1,772
88
108
110
110
146
287
470
491
548
4,799
3,570
5,000
3,124
10,000
4,891
15,000
11,338
13,911
19,969
30,000
27,056
35,000
31,910
Average consumption (1999-2010) countries (10000 hl)
25,000
20,000
Romanian wine imports and exports 2000 – 2010
Quantity
x15
Source MADR
Romanian wine imports and exports 2000 – 2010
Value
euro
(*dollar)
Source MADR
x4
Romanian wineries
WINERIES PRODUCTION
number
%
100 si 500hl
278
45,3
500 si 1000hl
64
10,4
1000 si 5000hl
118
19,2
5000si 10000hl
47
7,7
10000 si 50000hl
86
14,0
50.000 hl si 100.000hl
14
2,3
over 100.000 hl
7
1,1
TOTAL
614
100,0
Romanian wineries
VINE SURFACE OF GRAPE/WINE
PRODUCERS
number
%
0,5 - 1 ha
24.173
71,6
1 ha - 5 ha
8.338
24,7
5 ha - 10 ha
576
1,7
10 ha - 50 ha
471
1,4
50 ha - 100 ha
97
0,3
over 100 ha
110
0,3
TOTAL
33.765
100,0
Romanian wine market structure
SUPER/HIPER MARKET
HORECA
AB AND WINES SHOPS
WINE ESTATES
E-SHOPS
ETC
Romanian institutions and organizations for the
wine market
Institutions:
- M.A.P.D.R. – Agricultural Minister
- A.P.D.R.P. and A.P.I.A. - Development and Payment Agencies
- I.S.C.T.V. – Estate Inspection For The Technical Control Of The Wine
- O.N.V.P.V. – National Office of the Vine and Wine Products
Organizations:
- P.N.V.V. – National Associations Of The Wine Producers
- O.N.I.V. – Vine and Wine Interprofessional Organisation
- A.P.E.V. – Wine Exporters and Producers Asociation
Associations (Grape growers and Wine producers): 24
No cooperative
Romanian wine consumer
Frequency of alcoholic beverages consumption
Beer
Wine
9
17
6
12
Votca 12 3 3
Brandy/ Coniac 1 4
5
4
7
9
Gin 11 2
5
5
7
30
6
Whisky 1 3 4
Liquior 12 3
33
4
28
65
24
11
50
32
20
7
10
24
15
9
15
40
65
22
59
5 times per week or even more
3-4 times per week
1- 2 times per week
one in 2-3 weeks
1 per month
ones in 2-3 months
less than ones in 2-3 months
never
6
8
Wine consumption frequency
Home made wine than
you will never buy
Bottled wine in glass
bottle
4
7
14
2 5
Home made wine bouth
11 4
from pprivate producers
Bottled wine in plastic 1 2 3
13
17
23
7
5
17
29
10
5
11
9
41
16
13
17
52
70
5 times per week
3-4 times per week
1-2 times per week
Ones in 2-3 weeks
Ones per month
Ones in 2-3 months
Less then ones in 2-3 months
Never
Wine consumption frequency - wine categories
White wine
3 5
20
Red wine 2 6
Rose wine 01 4
Sweet wine 2
14
9
Dry wine 2 3
13
Demi dry wine 1 4
Wine produced in Romania
5
13 5
Imported wine 0
24
16
13
8
29
20
12
8
Demi sweet wine 1 3
20
9
15
9
5 times per week or even more
1-2 times per week
Ones per month
Less than one times in 2-3 months
13
11
17
23
16
6
26
12
12
26
10
12
21
24
13
9
31
11
16
13
12
26
19
10
8
14
29
21
25
28
3-4 times per week
Ones in 2-3 weeks
Ones in 2-3 months
Never
21
31
40
23
Bottled wine – per month consumption
Media
liter/month
20
Less than 1 L
25
1 - 1.5 L
24
1.5 - 3 L
23
More than 3 L
8
Do not know
2.93
Place for wine consumption
at home
66
someone else's home
16
RESTAURANT
bar/ club/ disco
13
5
Medium wine quantity consumption
in each ocation
25
29
29
Media
(liter)
17
1
0.83
Less than 0.5 L
0.5 L - 0.75 L
0.75 L- 1 L
More than 1 L
DN/ DNR
59
40
6
Simple
With sparkling water
Cocktail
2
0,1
with still water
Other combination
Wine type – taste, colour
65
White
42
Demi sweet
23
Demi dry
37
Red
21
Sweet
16,9
Dry
Rose
4
Don't know
4
Buing criteria for bottled wine
12
PRICE
14
COLOUR
23
BRAND
14
QUALITY
7
Variety
6
Taste
4
Vineyard/ producer
Wine presentation
1
2
Aroma
Age
1
Quantity
1
Notoriety
2
FIRST MENTION
Thank you !
Enjoy the Romanian Wines!