Transcript CHAPTER 15 Science and the Mass Media
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SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
CHAPTER 15
Science and the Mass Media
Section 1: Science as a Social Institution Section 2: Mass Media as a Social Institution
HOLT, RINEHART AND WINSTON
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SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 1: Science as a Social Institution
Objectives:
Identify factors that have contributed to the institutionalization of science.
Explain how the norms of scientific research differ from the realities of scientific research.
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 1: Science as a Social Institution
The Institution of Science
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Science emerged as a recognizable system of study in Greece during the 300s B.C. and was reborn in Europe in the 1300s as a result of the following factors:
The scientific revolution
Industrialization
emerged in the 1500s led to the emergence of modern science in the late 1800s and early 1900s
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 1: Science as a Social Institution
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Norms and Realities of Science
NORMS: Universalism, organized skepticism, communalism, disinterestedness REALITIES: Fraud, competition, Matthew effect, conflicting views of reality
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution
Objectives:
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Trace the major developments in the history of mass media, and identify the types of mass media in the United States.
Explain how the sociological perspectives of mass media differ.
Discuss some contemporary mass-media issues.
HOLT, RINEHART AND WINSTON
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SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution
History of Mass Media
Writing and Paper – a written language was needed to record business and other transactions. Paper was developed some time between 3100 and 2500 B.C.
Printing Press – during the 1450s Johannes Gutenberg developed moveable type
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution
History of Mass Media
(continued)
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The Industrial Age – with rising standards of education and increasing requirements for factory work and life in the city, more people learned to read and write The Computer and the Information Society – the digital computer completely transformed the way people store and access information
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution
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Types of Mass Media
Print Media –include newspapers, magazines, and books Audio Media Visual Media – sound recordings and radio – movies, television, videocassettes, and DVDs Online Media – Internet
HOLT, RINEHART AND WINSTON
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SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution Sociological Perspectives of Mass Media The Functionalist Perspective – focuses on the ways in which mass media help to preserve social stability The Conflict Perspective – focuses on how mass media serve to maintain the existing social order
HOLT, RINEHART AND WINSTON
SOCIOLOGY
THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Mass Media as a Social Institution
Contemporary Mass Media Issues
Influence on children Effect on civic and social life Power in shaping public opinion
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