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Innovation
Strategic green
innovation to
create financial
gains for
stakeholders
Stakeholder
wealth
Automatic
growth
Greener
planet
Customers
benefit
Presented by: Seyed Mohseni
Website: www.samad-power.co.uk
Email: [email protected]
1
Business proposition
Key opportunities
Change of energy environment in global level
Make a significant contribution towards the reduction of
carbon emissions
The Electricity Market Reform, the Heat Strategy and
the development of a smarter grid, are designed to
replace current infrastructure
Solution
An ultra high efficient combined heat and power (CHP)
domestic boiler
Benefits to domestic consumers
(The results for an average UK household)
25% higher energy efficiency than conventional units
Average of £1000 of revenue generation via saving in
energy bills and FIT
Up to 2 tonnes of annual CO2 reduction
2
Team
Executive management:
• CEO: Dr Seyed Mohseni
Serial entrepreneur with over 15 years of successful track record
• CFO: Nayab Haider
Ex KPMG accountant with 40 years of relevant experience
• CTO: Dr Esmail Najafi
Managed technical project in automotive and aerospace sector for last 7 years
Advisors:
6 industrial and academic consultants
Partners:
Supporters:
A number of Angel investors and Grants through governments bodies
3
Product
A dual function micro CHP boiler has been developed
to generate 2 kW of electricity and 10 to 40 kW of heat.
£0.7 m has been invested in the development so far
Technology: Superior gas burning micro gas turbine
Life:15 years and guaranteed for 5 years
Anticipated consumer price: £4000 - Payback is less than 4 yrs
Advantages over other micro CHP technologies
1.
Lighter, highest reliability and availability
2.
Highest power density
IP: Full patent protection with two submissions
Other applications: Automotive, Aerospace, Marine, Air-conditioning
4
Commercial analysis
Market size: 1.5 m domestic boilers sold in UK and 50 m more in global market
Market structure: UK market is dominated by big players (Baxi, Vailant, Worcester Bosch and
Ariston)
Competition: Five other micro CHP boiler developers working on different technologies (our
differentiation is superior technology and economic benefits)
Routes to market: 1. Energy utility companies 2. New home developers
3. Conventional route 4. Energy agreement model (Boiler for free)
Sale forecast
50,000
40,000
30,000
20,000
10,000
0
2012 2014 2016 2018 2020
Exit routes: 1. Trade Sale 2. AIM listing
proposition:
1. £800k investment with 7 fold return in 3 to 5 years
2. Non-executive director for commercialisation