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Sequoia Airlines
碩研工管一甲
M99U0208
張濬騰
 Sequoia Airlines is a well-established regional
airline serving California, Nevada, Arizona, and
Utah.
 Sequoia competes against much larger carriers
in this regional market, and its management
feels that the price, frequency of flight service,
ability to meet schedules, baggage handling, and
image projected by its flight attendants are the
most important marketing factors that airline
passengers consider when deciding to use a
particular carrier.
 Sequoia has discovered that competing regional
carriers (whose training programs are not as
highly developed) have been hiring away from
Sequoia a significant proportion of its staff by
offering slightly higher direct salaries, attractive
indirect benefit packages, and guarantees of a
minimum number of flying hours in off-peak
demand periods.
 As a beginning, Sequoia's management has
asked for a 6-month hiring and training analysis
of the flight-attendant staff requirements
beginning next month (July). An investigation of
the operations schedule indicates that 14,000
attendant-hours are needed in July, 16,000 in
August, 13,000 in September, 12,000 in October,
18,000 in November, and 20,000 in December.
 Sequoia's training program for new personnel
requires an entire month of classroom
preparation before they are assigned to regular
flight service.
 As junior flight attendants, they remain on
probationary status for 1 additional month.
Periodically, there is some personnel movement
from the working flight attendant staff to the staff
that supervises the training of new employees.
Figure 11.15 shows the relationships and
percentages of interstaff movements.
FIGURE 11.15
 The poorly kept secret of Sequoia's
personalized training program is that the number
of trainees is limited to no more than five per
instructor. Instructors not needed in a particular
month (i.e., surplus) may be used as flight
attendants. To ensure a high level of quality in
flight service, Sequoia requires that the
proportion of junior flight attendant hours not
exceed 25 percent of any month's total (i.e.,
junior plus experienced) attendant-hours.
 In May, Sequoia hired 10 new employees to
enter the training program, and this month, it
hired 10 more. At the beginning of June, there
were 120 experienced flight attendants and six
instructors on Sequoia's staff.
Thanks for your listening.