Transcript Raising awareness levels about the Diana Princess of Wales Memorial Award, by Lopa Kunvardia young person (13+)

Raising levels of awareness
about the Diana Princess of
Wales Memorial Award
Lopa Kunvardia
Why I wanted to do this research
By helping and supporting others through my work
as a school counsellor I hope that I am showing a
quality the late Princess showed in her lifetime.
Receiving the Diana Princess of Wales Memorial
Award was one of the most honourable moments
in my life.
It is vital that everyone is aware of this award so
that young people’s achievements are
appreciated.
I was curious to find out just how much awareness
of the award there was in key constituencies
involved in education and employment.
My research questions
To what extent are different age groups
aware of the Diana Princess of Wales
Memorial Award?
How did people find out about the award if
they were aware of it?
What suggestions do members of these
age groups have for publicising and/or
raising awareness of the award further?
My research methodology
To answer my research questions I decided to develop a
questionnaire that could be given to young people and adults
in my school.
I sampled 20 people (10 males and 10 females) from 8 age
groups giving me a total sample of 160 people. This sample
included twenty teachers and other adults.
For ethical reasons the questionnaire was anonymous. I was
also careful to brief everyone I approached about the
purpose of the research and what use I would be making of
the data so that they could give me their informed consent to
participate.
I gave out the questionnaires during lunch breaks and form
periods and made sure that I had exactly 10 males and 10
females in each age group.
The Questionnaire
There were 11 questions in total.
I piloted the questionnaire to make sure that none of the
questions were biased or ambiguous.
The first two questions asked for factual information (age
and gender).
I used a mixture of structured and semi-structured questions
that would give me both quantitative and qualitative data.
There were 3 multiple choice questions, 4 Yes/No questions
and 2 open-ended questions that asked people for their
ideas about how awareness of the award could be raised.
Not aware
12-13 yrs
14-15 yrs
16-17 yrs
18 yrs
18+ yrs
Somewhat
aware
90
80
70
60
50
40
30
20
10
0
Very
Aware
Percentage of
respondants
Levels of awareness of the
Award in different age groups
Awareness of the Award
This data shows that only the 16-17 yearold age group and 18+ (adult) age group
were fully or considerably aware of the
award.
It also shows that 12-13 year-olds and 18
year-olds are least aware of the award.
Overall, 81 (51%) of people in my sample
of 160 were not aware of the award at all.
Gender differences
Unlike James’ findings there were no real differences
in awareness between males and females even in the
Yr. 10 group.
Percentage of Respondants
60
50
40
30
Males
Females
20
10
0
Very Aware Somewhat Not Aware
Aware
TV
Magazines
Internet
Family/Friends
100
90
80
70
60
50
40
30
20
10
0
School
Percentage of
respondants
Where people found out about
the award initially
12-13 yrs
14-15 yrs
16-17 yrs
18 yrs
18+ yrs
Some interesting findings
As the last figure shows - most people who were aware of
the Award found out about it from school or family and
friends rather than from the media.
Only 4 people were Award holders, 3 females and 1 male
97% of the sample thought that key organisations involved
with young people ought to be informed about the Award
97% of the sample thought that awareness of the Award
should be raised
96% thought that the main reason awareness should be
raised was because people simply do not know about the
Award.
People in my sample knew more about other Awards as the
next figure shows.
Percentage of Respondants
Awareness of other awards
compared with Diana Award
100
90
80
70
60
50
40
30
20
10
0
12-13 yrs
14-15 yrs
16-17 yrs
18 yrs
18+
D of E
Prince's
Trust
Youth
Award
Diana
Award
Compared with the Diana
Award:
12 - 13 year olds don’t know much about any of
the awards available to young people.
Nearly everyone except the 12-13 year-old age
group knows about the Duke of Edinburgh award.
Most people over 16 know about the Prince’s
Trust.
Most 16 - 17 year olds also know about the Youth
Award Scheme.
In general adults and people over 18 know about
these awards although awareness of the Diana
Award is lower than that of the D of E and Prince’s
Trust.
Why people felt awareness
should be raised
When I asked why people thought awareness of the award
should/should not be raised only 5 people thought that it
should not be raised.
One person thought that it was not important, one person
thought that it was a waste of taxpayers’ money.
The overwhelming majority, however, thought awareness
should be raised because people did not know about it.
The next figure shows how they thought this should be done.
92% of 12 - 13 yr.. olds suggested a poster campaign. They
also suggested the Internet (65%) and TV (60%).
Most people in the other age groups suggested TV (78%)
and the Internet (67%).
The figure shows the data for all age groups combined.
Conferences
Assemblies
Magazines
Radio
Leaflets
Posters
Combined Age
groups
12 - 13 yr olds.
Internet
100
90
80
70
60
50
40
30
20
10
0
TV
Percentage of answers
Publicising the Diana Award
Some conclusions &
recommendations
Awareness of the Diana Award was low compare to other
awards. Hardly any 12- 13 year olds knew about it; only 54% of
14 - 16 year-olds and 35 % of 18 year-olds had heard about it.
There is a considerable awareness gap. Young people will not
try for the award if they do not know about it.
Managers of the Award need to publicise the award more
widely.
There is a particular need to raise awareness of the Award
amongst younger teenagers.
Most people heard about the award through school or friends
and family.
This kind of local publicity only seems to reach about 50% of
the constituency I sampled.
The findings suggest that the award should be publicised in
different ways to younger and older age groups.
A poster campaign would attract the attention of younger
teenagers.
A combined TV and Internet campaign would raise awareness
with older teenagers and adults.
And finally:
Thank you for listening to my
presentation.