Transcript Portland Trail Blazers.ppt

PORTLAND
TRAIL BLAZERS
“RISE WITH US”
Megan Guild & Jessica Lee
“RISE WITH US”
• October 29, 2007 the Portland Trail Blazers
released its 2007-2008 season theme
• “Rise With Us” marketing
campaign
- speaks to a young
team with a bright future
- invitation to the city of
Portland to be a part of an
“unfolding story”
• Creating a new image of the team
and the organization … no longer
the “Jail Blazers”
AN INSIDE LOOK
• Their new approach to advertising places the cameras in
the hands of the players, staff members, and fans
• This documentary style, behind-the-scenes view will give
fans an inside look at the team on and off the court
“We want to pull back the curtain even
farther and engage the entire community
in this very real journey of how our young
and exciting team will grow and how the
team and the city will unite.”
– Larry Miller, President, Portland Trail Blazers
A NEW BEGINNING
• The Blazers are using their recent success to push
their new image and show their fans the potential this
exciting young team has
- 2006-2007 Rookie of the Year, Brandon Roy
- 2007 #1 Draft Pick, Greg Oden
- 1st in the Western Conference (25-16)
“I want our fans to see that I’m working hard on
my comeback. I’ve got a camera with me along
the way to keep everyone involved. In between
my rehab, I’ll be on the sidelines cheering and I
need people to come help support my boys. It’s
going to be an exciting year.”
– Greg Oden, Trail Blazers #1 Draft Pick
RIP CITY IS BACK
• The new image and success of the team has attracted
blazer fans back to the Rose Garden
• Blazer fans are rising with the team
- ticket sales are up/sold out
- more televised games
- national attention
• Blazer bandwagon
SOURCES
• http://www.nba.com/blazers/news/Rise_with_Us-2405891218.html
•http://youtube.com/watch?v=EajEDmSW10g
•http://youtube.com/watch?v=z5QF7GRU8GI
•http://youtube.com/watch?v=Be4jp6dHn4Y
•http://images.google.com/images?svnum=10&um=1&hl=en&rlz
=1T4SKPB_enUS249US251&q=portland+trailblazers+