Transcript H&M.ppt
Retailer Profile
October 9th, 2010
Philosophy and Product
“ To bring you fashion and quality at the best
price.”
H&M offers on trend women’s, men’s, teen, and
children’s apparel
The company also has their own-brand of
cosmetics, accessories and footwear
H&M strives to be able to outfit its customers fro
every occasion by offering and extensive product
line, form everyday basics to the classics
About H&M
First store was opened in 1947 in Sweden
H&M currently has 2,000 stores in 37 countries
Germany is their largest market
Online shopping is currently available in Sweden, Norway, Denmark,
Finland, the Netherlands, Germany, Austria and the UK.
There are currently 196 stores in the United States
They opened their first store in the United States in 2000 in New York
City
First west coast store was opened in 2005 in San Francisco
The company currently employ 76,000 people worldwide
H&M has their own-brand of cosmetics, accessories and shoes
H&M’s market
H&M looks to locate its stores in metropolitan
cities and trendy shopping centers
Store sizes range, depending on the market,
from a few hundred square meters to several
thousand square meters
Before opening a store H&M assesses market
potential by looking at: “demographic structure,
purchasing power, economic growth,
infrastructure and political risk...”
SWOT
Strengths
Weaknesses
The H&M in Portland is the only
one between Seattle and San
Francisco
Clothes aren’t always of the
best quality
Always on trend
Due to wide range of
customers, it is to difficult
to have specific target
market that they aim for
Affordable clothing with appeal to
all customers
Guest designers collaborate to
produce exclusive lines for H&M
Trendy
Rapid delivery rates allows the
company to keep up with the
fashion industry
Limited locations
Cannot purchase products
online in the United States
SWOT
Opportunities
Licensed with designers
H&M’s brand new location in Portland, OR
will be its only store in Oregon, increasing
customers desire to shop there
H&M continues to expand, opening new
stores in several different countries
By having quality apparel at a reasonable
price, H&M competes with popular retailers,
giving them the opportunity to increase sales
Opening three total stores in the Portland
area, gives the company a great chance at
becoming the new favorite retailer for
Oregonians
Threats
Forever 21 is expanding
their product lines
Being that H&M is such a
new and unique concept,
there are very few threats
that come along with the
company
Sources
www.hm.com