Case 2: SCM at World Co., Ltd. (#9-601-072)

   Describe how the seven principles of supply chain management (Text, pp.143-146) influence World’s supply chain performances. How do the attributes of the supply chain explain the company’s remarkably short lead times? Can the World’s supply chain processes be replicated at other apparel companies (e.g. GAP, ZARA)? What about non-apparel supply chains?

Describe how the seven principles of supply chain management (Text, pp.143 146) influence World’s supply chain performances.

1. Segment Customers Based on Service Needs 2. Customize the Logistics Network 3. Listen to Signals of Market Demand and Plan Accordingly 4. Differentiate Product Closer to the Customer (i.e. Postponement) 5. Source Strategically 6. Develop a SC-wide Technology Strategy 7. Adopt Channel-spanning Performance Measures

How do the attributes of the supply chain explain the company’s remarkably short lead times?

• SPARC (Super, Production, Apparel, Retail, Consumer Satisfaction) Platform • Information Systems • Forecasting • Inventory and Production Planning • Quality and Human Resources • Store Locations • Supplier Relations

Agria • Always make a little extra effort • Always see possibilities • Always improve skills • Always act professionally • Always show respect and trust