WOODBURN OUTLET MALL

Jose Ayhllon Michael Hunter Ryan Kline Lindsay McCollum Linzie Ness James Sodini

Point of Indifference….

Income Statistics-Woodburn CCD

Median household Income

$28,800

Median Gross Rent as a percentage of household income (27.2% * 28,800) -$ 7,833

$20,967

Average household size (3.2) needs (food, clothes, etc) estimate

-$25,000

($ 4,033)

Where People are Coming from…

Who is shopping here?

Teens Seniors Families Income above $30,000

Why shop here?

•Potential Savings •Number of Vendors •Traffic Jam •Not much to do in Oregon!

Promotional Events

Athletic Retail Stores

• Big draw for the outlet mall.

• Directed to the younger more active crowd.

• Wood burn has five main athletic outlet retailers • Just Sports • Factory Brand Shoes • Puma • Nike and Adidas are the reason a lot of people go to Woodburn.

• Adidas • Nike

 Jersey’s, Hats, Team Apparel.

 Teens, and Middle Age.

 Expensive.

 Tough Location

 Name Brand, Cheap Shoes.

 Tucked Away, Large Store.

 Only Shoe Store at the Outlet.

 Old School, Throw Back type apparel.

 More Fashionable than Functional.

 Good Location.

 Not a big draw.

 All Sports Apparel and Shoes.

 Original Store, Big Draw.

 Good Prices, Good Selection.

 All Sports Apparel and Shoes.

 Good Draw for mall  Targets almost everyone.

 Location is good for other stores.

Apparel Retailers

• Jones New York • Banana Republic • Calvin Klein • Liz Claiborne • Polo Ralph Lauren

Jones New York

Customer Profile: Woman Ages: 35-65 Lifestyle: Career minded, sophisticated woman Income: upper class Jones New York features the sporty playful classic casual looks as well as its signature sophisticated casual wear for woman

Banana Republic

Customer Profile: Men/Woman Age:25-65 Income: upper middle to upper class Lifestyle: fashion forward men and woman who want affordable luxurious apparel “Delivering elevated design and luxurious fabrications at approachable prices, Banana Republic has been credited with helping make runway style more accessible for millions of customers.”

Calvin Klein

Customer Profile: Men/Woman Age:17-30 Income; middle class Lifestyle: Young adults who want affordable yet fashionable apparel and accessories.

“Calvin Klein collection is the most prestigious and luxurious brand, setting the tone of elegance and modern sophistication for all of the other Calvin Klein brands.”

Liz Claiborne

Customer Profile: Woman Age: 30-75 Income: middle class to upper mid. class Lifestyle: woman in careers and who want to look classic and not too trendy.

“Liz Claiborne Inc. designs and markets an extensive range of women's and men's fashion apparel and accessories appropriate to wearing occasions ranging from casual to dressy.”

Polo Ralph Lauren

“Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.” Customer Profile: Men/Woman Age: 20-75 Income: middle to upper class Lifestyle: preppy, classic adults who enjoy casual relaxed yet quality apparel

What these Retailers have in common:

• Anchor stores • Fashion conscious middle to upper class shoppers • Large brand equity • All stores compliment each other

Kitchenware

• Le Creuset • Farberware • Kitchen Collection • Le Gourmet Chef

Emeril & Iron Chef

Women 25-60 (Soccer Moms) Men 25-55

“French cookware for real cooks”

Target Market:

Conservative Cooks

Products:

• Cast Iron • Stoneware • Silicone • Enamel on Steel • Premium Brand: Bijou

“French cookware for real cooks”

Strengths:

• Solid product for professionals • Location/Competition • Online presence • Cast Iron is the latest craze

Weaknesses:

• Price • Color range

Threats:

• Room for competition to enter

“French cookware for real cooks”

Opportunities:

• Advertising • Expand product variety • Target men

Target Market:

Soccer Moms

Products:

• Cutlery • Cutting Boards • Cookware & Barware • Appliances

Strengths:

• Product variety • Inexpensive • Brand equity

Weaknesses:

• Scattered merchandising • Poor knives

Threats:

• Similar retailers (Kitchen Collection/Le Gourmet Chef) • Wal-Mart

Opportunities:

• Employee education • Website

Target Market:

Uncreative women

Products:

• Gadgets • Appliances • Decorative • Bake ware • Cookware • Cutlery

Strengths:

• Product assortment • Complete solution • Excellent online presence • Gift cards

Weaknesses:

• Majority of products are very low quality

Threats:

• Woodburn competition is higher quality • Direct competition: Wal Mart

Opportunities:

• Target men • Expand on quality brands

Target Market:

Amateur Chefs

Products:

• Gadgets • Appliances • Decorative • Bake ware • Cookware • Cutlery

Strengths:

• Product assortment (Low Medium Range) • Complete solution • Excellent online presence

Weaknesses:

• Limited selection for professionals

Threats:

• Le Creuset • Bigger chains (Kitchen Kaboodle, William Sonoma)

Opportunities:

• Expand on quality brands • Reduce gadgets

Specialty Stores

• Bose Factory Store • Your Northwest • Wireless Express • Vitamin World • Sunglass World • T-mobile • Shutterbug • Perfumaina • Perfect Look • Fossil • The cosmetic company • Woodburn Book Outlet

STRENGTHS

• Location • Large Attraction • Low Prices • Nice Bathrooms •Covered Areas •Not A Big Box •Family Friendly

WEAKNESSES

• Location • Parking • Weather • No Public Transportation • Weekend Crowds • No Sit Down Restaurants

OPPURTUNTIES

• Outdoor Heating/ Enclose • More Parking Lots • Shuttle Services • Restaurants • Daycare

THREATS

• Super Wal-Mart • Costco and Target in Wilsonville • Malls such as Lloyds Center, Washington Square and Pioneer Place in Portland • Malls In other surrounding areas such as Eugene and Salem

Expansions

• New stores being added • Chico’s • White House/Black market • Guess Factory Outlet

Resources

• http://www.jonesnewyork.c

om • http://www.gapinc.com/pu blic/OurBrands/brands_br.sh

tml • http://www.pvh.com/Brand sProducts_CalvinKlein.html

• http://www.lizclaiborneinc.c

om/company/default.asp

• http://investor.polo.com/ • www.legourmetchef.com

• www.kitchencollection.com • www.farberware.com • www.lecreuset.com

• www.nike.com

• www.adidas.com

• www.puma.com

www.woodburncompanystores.com