Transcript lecture4
Your E-business projects so far ITU Spring 2013 Repetition • What have we talked about so far? • What did you do last week? E-business environment SLEPT Analysis • Social factors • Legal and ethical factors • Economic factors • Political factors • Technological factors Activity for Today • • Work with you e-business idea using the theory from the things we have read so far Remember proper references! a. b. c. d. e. f. Think about the organization – its structure, coordination etc. Identify potential stakeholders in your environment What kind of business model? Describe conditions and trends in the environment (SLEPT) Find other relevant data and information that help you analysing and understanding your e-business Ask if you don’t know how to proceed! Environment affect the strategy • So what is strategy…? Strategy ”Strategy is a rule for making decisions under conditions of partial ignorance, whereas policy is a contingent decision. Business strategy is the broad collection of decision rules and guidelines that define a business’ scope and growth direction.” – Ansoff 1965 “Strategy formulation involves the interpretation of the environment and the development of consistent patterns in streams of organizational decisions” – Mintzberg 1979 “Strategy is a broad based formula for how business is going to compete, what its goals should be, and what policies will be needed to carry out those goals. The essence of formulating competitive strategy is relating a company to its environment.“ – Porter 1991 “Strategy concerns creating a vision of the future and the means and policies which will enable the organization to reach that vision” - Edwards et al 1991 My simple take on strategy Strategy = Desired future – Current status So strategy is all that happens between the offset and at the point we decide that we are at the goal Is it a plan? A learning curve? Five Forces (Porter) McKinsey 7S strategy instrument • Contribution to organizations’ strategy • Modification of org. structure to support ebusiness • Processes, procedures, information systems Systems • Break-down of staff Staff • Managerial/ staff style Style • Skill-sets of team members Skills Superordinate • Values & cultures goals • Strategy • Structure • • • • • Content next time • Read chapter about strategy (start reading ahead) • Prepare and do project work now (not later) • We will next time do an exercise for a SWOT analysis and McKinsey’s 7s-framework as input to your strategy • BUT! In order to do a proper SWOT you have to do a thorough analysis of the model, organizational structure and environment! • So work on all aspects of your project so far, and before next week. If not….