Transcript et al

Osterwalder, A. et al (2009)
An organisation serves one or several Customer Segments
It seeks to solve customer problems and satisfy customer needs with value
propositions
Value propositions are delivered to customers through
communication, distribution, and sales Channels
Customer relationships are established and maintained with each Customer Segment
Revenue streams result from value propositions successfully offered to customers
Key Resources are the assets required to offer and deliver the previously described
elements
Some activities are outsourced and some resources are acquired outside the
enterprise
The business model elements result in the cost structure
References
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Amit, R. and Zott, C. (2001) Value Creation in eBusiness, Strategic Management Journal, Vol 22.
•
Hamel, G. (2000). Leading the Revolution. Boston, Harvard Business School Press.
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Osterwalder, A. and Pigneur, Y. (2002) An e-Business Ontology for Modelling e-Business, 15th Bled Electronic
Commerce Conference - e-Reality: Constructing the e-Economy, Bled, Slovenia, June 17-19, 2002.
•
Osterwalder, A. et al (2009) Business Model Generation, self published.
•
Tapscott, D., A. Lowi, D. Ticoll, (2000) Digital Capital - Harnessing the Power of Business Webs, Boston:
Harvard Business School Press
•
.
Weill, P. and M. Vitale (2001). From Place to Space: Migrating to e-Business Models. Boston, Harvard
Business School Press.
Business School
by performing a number of Key Activities
SE Spectrum
Sharing Economy
Sharing Economy Opportunities