Transcript Course Outline

Information Systems
Infrastructure
(IS3314)
3rd year BIS 2006 / 2007
Fergal Carton
Business Information Systems
Last week
• BIS graduate destinations
• E-business and HR : what does the internet mean to HR processes?
• Frameworks for describing benefits
• Recruit, Manage, Reward & Develop
• Strategic, tactical & operational
• Staffing, training & development, compensation administration
• Employer, employee and job seeker
• Schwab case study and question
• Good use of structure
• Don’t just give bullet points
• Give examples from outside the case itself
• …
• The On-line employee (50 handouts)
This week
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Homework: HR web-sites for placement companies
Feedback on Schwab quiz
Sales and business applications
Richness vs. reach : the new economics of information
Business to employee systems
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Applying some of lessons from e-Commerce to:
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On-line People Management
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Benefits administration or health care information
Online business processes
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Reduce costs
Improve productivity
Create more satisfying work environment
Treat employees as customers
(eg. Access to knowledge management databases)
Online community services (eg. discount purchasing)
Benefits for on-line employee
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Reduced interaction costs and improved
productivity
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Employee self service
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eg. Bid online for slots on aircraft crews
Eg. On-line manual and catalog system for maintenance engineers
working on aircraft repair (cuts engine repair time by 50%)
Employee takes control
 selecting benefits
 finding and taking training courses
 scheduling work
Mass customisation of relations with employees
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Help employees navigate through the choices
4 stages in building
Business to employee systems
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Undertsand what employee really wants
Identify a killer app
Create an integrated corporate portal
“Monetise” the human asse
Feedback on case study
• Do read the questions
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HRM is not HRIS!
Difference between function, process and application
Structure
Diagrams difficult?
• Don’t reproduce material directly from reading
• And now what?
– Experience of HRIS on placement process
– In what way does HRIS replace the people in HR?
E-business and e-commerce
Distinction between e-commerce and e-business:
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e-Commerce is defined as buying and selling over digital media.
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e-Business encompasses e-commerce, but includes front- and back- office
• “e-business is the use of the Internet and other networks
and information technologies to support electronic
commerce, enterprise communications and collaboration,
and Web-enabled business processes both within an
internetworked enterprise, and with its customers and
business partners”
Managers require information
Manufacturing
Finance
Sales / CS
HR
Plan
Bill and collect
Market
Recruit
Buy
Approve & Pay
Sell
Manage
Make
Report results
Install
Reward
Deliver
Budget
Maintain
Develop
Products
Cash
Customers
People
Management information
•Integrated data (single point of entry)
Marketing Information Systems
Marketing
Information
Systems
Interactive
Marketing
Sales Force
Automation
Market
Research and
Forecasting
Customer
Relationship
Management
Advertising
and
Promotions
Sales
Management
Product
Management
Customer Relationship
Management
Retention
Marketing and
and Loyalty
Fulfillment
Programs
Sales
Store Front
Customer
Cross-Sell
and Field
Up-Sell
Customer
Service
TeleSales
Service and
Support
Contact Management
Trade-off between richness &
reach
• Communicate rich information
• Proximity
• Dedicated channels
• Cost & physical constraints
• Limited size of audience
• Communicate “poor” information
• Mass market reach
• Generic
Face to face
sales pitch
Direct mail
TV ad
Electronic information &
networks : richness & reach
• Information separated from physical carrier
• Existing value chains fragment (eg. Encyclopaedia
Britannica)
• Creates new opportunities eg. Car sales
• Internet for options, price, benefit, finance
• Changes to physical location of dealerships
• Focus on after-sales service
Barriers to entry become
liabilities
• Opportunities for bypassing middlemen
• High fixed costs of bricks & mortar
• Barnes & Noble
• Toys ‘R Us
Rethink business models
• Focus on single business activity and push into as
many segments as possible
• Intel
• Microsoft
• Orchestrate supply chain relationships
• Dell
• Nike