Transcript SPTECHCON SAN FRANCISCO 2014 FROM VISION TO REALITY: UNLOCKING THE SECRETS OF SHAREPOINT USER ADOPTION April 25, 2014 Sue Hanley www.susanhanley.com ©2014 SUSAN HANLEY LLC.

SPTECHCON SAN FRANCISCO 2014
FROM VISION TO REALITY: UNLOCKING THE
SECRETS OF SHAREPOINT USER ADOPTION
April 25, 2014
Sue Hanley
www.susanhanley.com
©2014 SUSAN HANLEY LLC
User Adoption
User Engagement
2
But wait, then
why are we
here?
Secret # 1: Adoption is not the end game
RESULTS
3
We built it, why don’t users just come?
4
Features that engage
6
Engaging content helps too
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Secret # 3: It’s personal
All about ME!
9
Content by role!
10
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Why is it difficult to adopt new
technologies?
Delayed
Gratification
No
Guarantees
Squishy
Benefits
12
13
Why is change so hard?
Comfort with
the status quo
“This is how
we’ve always
done it
… and it works
for me.”
Discomfort with
being forced to
change
No personal
benefit
“I’m not broken,
why are you
trying to fix me?”
“Sure, I see why
the they would
want this, but
what’s in it for
me?”
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Ease in to change …
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… and engage some helpers
Leaders
model the
behavior
“No involvement by
leaders,
no commitment by
employees.
No exceptions.”
Vala Afshar, Chief Marketing and Customer Officer at
Enterasys
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But it’s not just the leaders …
Identify and engage your Mikeys
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Secret # 6: It’s all about comfort
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Plan a roadmap – for comfort
Don’t
assume it’s
intuitive
One size does
not fit all
Don’t try to
train all at
once
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Not just
once!
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Launch ideas that worked … mostly
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Photo Booth
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Launch Video
http://www.scoop.it/t/intranet-launch-videos-and-teasers
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Some other fun examples of launch videos
http://vimeo.com/60729239
http://youtu.be/SinFM8hNcOg
Dartmouth-Hitchcock
Intranet Home Redesign
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Persistent communications that worked
30 for 30
Get Sharp on
SharePoint
Intranet
Learning
Cafés*
(with great coffee)
27
Other ideas for your communications plan
•
Regular “on site events” – Polls on
Mondays, Conversation Topic of the
Week on Tuesdays, Employee
Spotlights on Wednesdays, Trivia on
Fridays
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Portal Minute at the start of company
meetings
•
Weekly recap
•
“Look what they did” success stories
•
Leverage existing meetings and events
•
Cafeteria table toppers
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Create (and use) an “anecdote” bank
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Target your messages
Message board/break room
announcements or posters
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Did you know …? (tip of the day)
•
Desktop wallpaper
•
Usability testing
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Secret # 8: It’s about support
It takes a village
Seed the
Organization
with
Evangelists
 Pilot team
 Volunteers
 Employee
advocates
Plan Ongoing
Support
 Office Hours
 Center of
Excellence
 Training and
Documentation
Make sure
the help
desk is
prepared
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Evangelists/
Moderators
• Encourage and promote
people and conversations
• Monitor conversations
• Curate stories
• Celebrate successes
• Handle negative situations
• Educate and welcome
• Nurture members – inspire
engagement
• Remove roadblocks
Who makes a good community evangelist/
moderator?
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Secret # 9: Don’t forget the fun!
Incentives and rewards help kick-start
Key
Influencers
 Someone important
 Model the behavior
Fun Stuff

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



Scavenger Hunt
Launch Video
Points, Badges, Prizes
Five for Five
“Profile Week”
Photo Booth
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Fun with a theme
SharePointoberfest inebriate while you
collaborate!
CollaBOOration A Ghoulish
Guide to
Metadata
SharePointgiving –
Give thanks to document
workflow and approval
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Allow users to provide feedback
Feedback
identifies
challenges
Ask for
feedbackeverywhere
Conduct
usability tests,
LISTEN and OBSERVE
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Secret # 11: You’re never done
Secret # 12: It’s about sharing
The Secrets
1.
Adoption is not the
end game
2.
Adoptable solutions
solve real problems
3.
It’s personal
4.
You can prepare
5.
It’s about change
6.
It’s about comfort
7.
It’s about
communications
8.
It’s about support
9.
It’s about fun!
10. It’s about listening
11. You’re never done
12. It’s about sharing
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Governance
User Adoption Susan Hanley
Metrics
Information
[email protected]
Architecture
• Knowledge
Management
www.susanhanley.com
•
•
•
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susanhanley
susanhanley
www.slideshare.net/susanhanley
http://www.networkworld.com/
community/sharepoint
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User Adoption Resources
•
General
• Read User Adoption Strategies: Shifting Second Wave People to New
Collaboration Technology by Michael Sampson
• Jakob Nielsen’s Alertbox: http://www.useit.com/alertbox/ (Current Issues in Web
Usability)
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•
Reference article published 3/4/13 about social features on intranets:
http://www.nngroup.com/articles/intranet-social-features/
SharePoint
• Essential SharePoint 2013
• Essential SharePoint 2010
• Practical Framework for SharePoint Metrics
• DiscoverSharePoint.com
• SharePoint Server 2010 Adoption Best Practices White Paper (http://bit.ly/acLyla)
• www.nothingbutsharepoint.com
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A rose by any other name …
One Carlyle
Team Carlyle
My Carlyle
PERKolator (blogs)
Orchard (intranet)
The Grid
Connect
The Core
The Seabag
The Pulse
The Cupboard
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