Transcript From Vision to Reality: Unlocking the Secrets of SharePoint User Adoption Success 26 February 2014 ©2014 SUSAN HANLEY LLC.

From Vision to Reality: Unlocking the Secrets of
SharePoint User Adoption Success
26 February 2014
©2014 SUSAN HANLEY LLC
Få brugeren til at
bruge det
Bruger Engagement
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Secret # 1: Adoption is not the end game
But wait, then
why are we here?
RESULTS
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We built it, why don’t users just come?
4
Features that engage
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Engaging content helps too
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Secret # 3: It’s personal
All about ME!
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Content by role!
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Why is it difficult to adopt new technologies?
Delayed
Gratification
No
Guarantees
Squishy
Benefits
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Why is change so hard?
Comfort with
the status quo
“This is how
we’ve always
done it
… and it works
for me.”
Discomfort with
being forced to
change
No personal
benefit
“I’m not broken,
why are you
trying to fix me?”
“Sure, I see why
the big-wigs
would want this,
but what’s in it
for me?”
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Ease in to change …
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… and engage some helpers …
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Identify and engage your Mikeys
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Secret # 6: It’s all about comfort
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Have a training roadmap – to increase user comfort
Don’t assume
it’s intuitive
One size does
not fit all
Don’t try to
train all at once
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Supplement with timely, recurring fun …
SharePointoberfest inebriate while you
collaborate!
CollaBOOration A Ghoulish
Guide to
Metadata
SharePointgiving –
Give thanks to document
workflow and approval
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Just the facts
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Launch ideas that worked … mostly
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Launch Video
http://www.scoop.it/t/intranet-launch-videos-and-teasers
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Persistent communications that rocked
30 for 30
Get Sharp on
SharePoint
Intercept
requests for
communication
via email – help
with ongoing
transition
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Tested ideas for your communications plan
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Regular “on site events” – Polls on Mondays, Conversation Topic of the Week on
Tuesdays, Employee Spotlights on Wednesdays, Trivia on Fridays
Leverage existing meetings and events
Create (and use) an “anecdote” bank
Target your messages
Did you know …? (tip of the day)
Portal Minute at the start of company meetings
Weekly recap
“Look what they did” success stories
Cafeteria table toppers
Message board/break room announcements or posters
Desktop wallpaper
Usability testing
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Secret # 8: It’s about support
It takes a village
Seed the
Organization
with Evangelists
 Pilot team
 Volunteers
 Employee
advocates
Plan Ongoing
Support
 Office Hours
 Center of
Excellence
 Training and
Documentation
Make sure the
help desk is
prepared
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Secret # 9: It’s about fun!
Incentives and rewards help kick-start …
Key
Influencers
 Someone important
 Model the behavior
Fun Stuff
 Scavenger Hunt
 Launch Video
 Points, Badges,
Prizes
 Five for Five
 “Profile Week”
 Photo Booth
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… and gamification can help maintain engagement …
in the right situations
Gamification is the
application of game
elements and game
mechanics to nongame problems
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Community
features in
SharePoint
2013 include
gamification
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Is gamification appropriate for your business
challenge?
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Motivation: Where would you derive value from
encouraging behavior?
Meaningful choices: Are your target activities sufficiently
interesting?
Structure: Can the desired behaviors be modeled through a
set of algorithms?
Potential conflicts: Can the game avoid conflicts with
existing motivational structures?
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Allow users to provide feedback
Feedback
identifies
challenges
Ask for
feedbackeverywhere
Conduct
usability tests,
LISTEN and OBSERVE
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Secret # 11: You’re never done
Secret # 12: It’s about sharing
The Secrets
1.
Adoption is not the
end game
2.
Adoptable solutions
solve real problems
3.
It’s personal
4.
You can prepare
5.
It’s about change
6.
It’s about comfort
7.
It’s about
communications
8.
It’s about support
9.
It’s about fun!
10. It’s about listening
11. You’re never done
12. It’s about sharing
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Governance
User Adoption Susan Hanley
Metrics
Information
[email protected]
Architecture
• Knowledge
Management
www.susanhanley.com
•
•
•
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susanhanley
susanhanley
www.slideshare.net/susanhanley
http://www.networkworld.com/
community/sharepoint
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User Adoption Resources

General
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Read User Adoption Strategies: Shifting Second Wave People to New Collaboration
Technology by Michael Sampson
Jakob Nielsen’s Alertbox: http://www.useit.com/alertbox/ (Current Issues in Web
Usability)
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Reference article published 3/4/13 about social features on intranets:
http://www.nngroup.com/articles/intranet-social-features/
SharePoint
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Essential SharePoint 2013
Essential SharePoint 2010
Practical Framework for SharePoint Metrics
DiscoverSharePoint.com
SharePoint Server 2010 Adoption Best Practices White Paper (http://bit.ly/acLyla)
www.nothingbutsharepoint.com
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A rose by any other name …
One Carlyle
Team Carlyle
My Carlyle
The Grid
Connect
The Core
The Seabag
PERKolator (blogs)
Orchard (intranet)
The Pulse
The Cupboard
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