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ePR for
Egypt
- By
Satvinder


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ePR for
eTourism

SPEAKER-FACILITATOR
Ms. Satvinder Sandhu
CEO, Bluegill Communications
Dubai, UAE
www.blue-gill.com
Mobile +971 50 508 1969
[email protected]
http://www.linkedin.com/in/satvinder6
Skype: bluegill.communications


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ENGAGE YOUR CONSUMER
http://www.youtube.com/
watch?v=D3qltEtl7H8


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Evolution - online consumer


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What is ePR?


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ePR is a conversation
Powered by the Internet


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Electronic Public Relations (ePR)
• Leverage the power of the Internet to
deliver your message by engaging
your customer in a conversation.
• How?
• Technology - - RSS (Really Simple
Syndication), Blogs, Podcasting, and
Press Release Optimization
• Why?
• Build a 2-way relationship
• Enhance the publishing process,
syndicate messages, and enable
measurable results.


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ePR Community for eTourism
1. newsletter editors
2. travel editors
3. lifestyle writers
4. travel bloggers
5. travel podcasters
6. online producers
7. travel sites
8. hospitality websites
9. tourism marketing media
10.hotel marketing outlets
11.destination marketing sites
12.travel directories
13.online freelance journalists
14.travel experts who understand travel,
destination marketing, hospitality, online
tourism, web 2.0, and online marketing


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http://www.youtube.com/watch?v=LU
8DDYz68kM


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ePR Benefits & Considerations
1. Dramatically increase your organization's Internet
visibility
2. Boost search engine performance
3. Track pick-up and online visibility
4. Use your press release to get feedbacks and social
interaction from the readers
5. Include a digital strategy to monitor, reach, and work
with the blogs and sites relevant to your brand
6. Bloggers and podcasters are alternative media
channels and nobody likes corporate commercial
pitching
7. As your content gets published online, it will assist in
gaining search engine rankings by getting a link back
to your own site
8. Evaluate your overall search engine strategy when
releasing information or putting out press releases
9. With digital press releases being an option in your
digital PR strategy – you can now tell your story by
including images, audio, and video – all of which can
increase the chances of a story pick up and media hit
10. It also means your online promotional efforts should
factor in: new media lists, new contact procedures,
web 2.0, deciphering online media opportunities and
determining the best ways to engage this new online
audience


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Future of Readers & Newspapers

• Net-Newsers
• I.e. & E.g.: 13% of Americans
who rely mainly on the internet
for their news...who can
access the internet easily
whether it be a lap top,
Blackberry or iPhone.


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Questions?


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Speaker-Facilitator
Satvinder Sandhu
Bluegill Communications
Dubai, UAE
Mobile +971 50 508 1969
www.blue-gill.com
[email protected]
http://www.linkedin.com/in/satvinder6
Skype: bluegill.communications