PEST ANALYSIS Sports & Entertainment Marketing PEST stands for… P E S T OLITICAL FACTORS CONOMIC FACTORS OCIAL FACTORS ECHNOLOGICAL FACTORS What is PEST Analysis? An organizations operating environment can be analyzed by looking.
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Transcript PEST ANALYSIS Sports & Entertainment Marketing PEST stands for… P E S T OLITICAL FACTORS CONOMIC FACTORS OCIAL FACTORS ECHNOLOGICAL FACTORS What is PEST Analysis? An organizations operating environment can be analyzed by looking.
PEST ANALYSIS
Sports & Entertainment
Marketing
PEST stands for…
P
E
S
T
OLITICAL FACTORS
CONOMIC FACTORS
OCIAL FACTORS
ECHNOLOGICAL FACTORS
What is PEST Analysis?
An organizations operating environment can
be analyzed by looking at:
–
External forces (those factors that an
organization has no control over),
–
Internal forces (factors that an organization has
direct control over)
Political and Economical
Political factors include:
Legislation
Political influences
Changes in government
& policy
Economical factors include:
Inflation rate
Interest rates
Employment/unemployment
Trade deficits
Public spending/borrowing
Social and Technological
Social factors include:
Consumer attitudes
Consumer interests
Consumer opinions
Population growth
Consumer wealth
Technological factors include:
Impact of Internet
Changes in packaging
technology
Technological developments
that can have an impact on
the mix