Transcript Reducing Prejudice and Discrimination Chapter 12 Prepared by Saterfield for Whitley & Kite, 2008

Reducing Prejudice
and Discrimination
Chapter 12
Prepared by Saterfield for Whitley & Kite, 2008
Reducing Prejudice and
Discrimination
Principle:
•Prejudice and discrimination are
rooted in normal human
psychological processes
•Unavoidable behaviors
•Pre-existing prejudice can be
changeable
Individual Level Processes
•Theories of prejudice reduction
focus on cognitive and emotional
processes
•Changes in intergroup attitudes
Individual Level Processes
• Stereotype Suppression
–Rebound effect
•return of suppressed thoughts
–Stereotype rebound
•People suppress stereotypes while they are
focusing on doing so, however, the stereotypes
come back with greater force once people stop
trying to suppress them.
•Effect increases accessibility of stereotypes
•Improves memory for stereotypic information
•Decreases attention to individuating information
•Increases stereotype used
•Affects behavior toward stereotyped groups.
– Example
Individual Level Processes
•Stereotype Suppression
–Why do stereotypes rebound?
•Makes them more readily available for
use when suppression is lifted
•Suppression requires cognitive effort
•Creates a need to use it and this need
is manifested in the rebound effect
–Are rebound effects inevitable?
Individual Level Processes
•Stereotype Suppression
–Are rebound effects inevitable?
•Low in prejudice
•Highly motivated to suppress
stereotypic thoughts
•Avoid stereotype rebound because of
egalitarian beliefs provide easily
accessible replacements for
stereotypic thought
Individual Level Processes
Self-Regulation Model
• Developing cues for the control of prejudice
• Using cures to control prejudice
• Automatic control of prejudice
• Self-regulation in action