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On Your Mark. Get Set. Start Planning! New Jersey State Library LibraryLinkNJ, the New Jersey Library Cooperative Spring, 2011 LibraryLinkNJ 1 Today we will… • • • • • Review qualities of a sound plan Work on some of most common goals Implementation and follow-up Measuring success Mission and vision statements/core values New Jersey Library Cooperative Compelling Messages? New Jersey Library Cooperative Did you ask the tough questions? – – – – – – – What are we doing? Why? For whom? Is it what they want/need? How well? Is it sustainable? What should we do in the future? New Jersey Library Cooperative Five Basic Phases 1. Organization and delegation 2. Information gathering 3. Information analysis 4. Plan drafting, editing, approval 5. Plan distribution/promotion New Jersey Library Cooperative Assemble the Plan State-of-the library overview Environmental scan of – National and local trends – Demographics – Social, economic, political, and other issues Review of research New Jersey Library Cooperative 6 Assemble the Plan SWOT analysis of library’s performance Goals with prioritized strategies to achieve goals Timeline Measure of success Associated budget, staffing, and facilities issues and costs New Jersey Library Cooperative 7 Plans may include strategies for… • • • • • • • Board and staff development Advocacy Funding diversification Facilities planning Technology planning Collection development Program development New Jersey Library Cooperative 8 Plans may include strategies for… • • • • • • • • Customer service Adult and children’s services Cultural diversity Outreach to underserved populations Partnerships and collaboration Branding, marketing and public relations Administration and management Organizational health New Jersey Library Cooperative 9 Core Values, Mission and Vision Core Values are what the library stands for and believes in. Vision is what the library would look like in the future at its best. Mission is the promise the library makes to the community regarding what it will do now and how in general terms it keeps the promise New Jersey Library Cooperative Effective Mission Statements • • • • • • • • • Pique interest/convey uniqueness Pithy/current/active voice/ Generate conversation Short/to the point/2-3 points Inspire, not dampen, enthusiasm Easy to read/say Memorable Focused on “Who is served what” Wins hearts and minds New Jersey Library Cooperative Sample Mission and Vision Statements From the business sector The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warm, friendliness, individual pride and company spirit. Strategic planning is worthless—unless there is first a strategic vision. -John Naisbitt New Jersey Library Cooperative Case Study 1: Library Mission Statement “A basic municipal service, Anytown Public Library provides current information, formal educational support, independent learning opportunities and life enrichment materials to a highly diverse public in a warm and welcoming atmosphere through a highly trained team of individuals committed to quality service. New Jersey Library Cooperative Case Study 1: Library Mission Statement Revised “Anytown Public Library enriches lives with resources and opportunities for life long learning and enjoyment. Our expert staff is here to help you with your information needs.” New Jersey Library Cooperative Case Study 1: Library Vision Statement “ The constant vision of Anytown Public Library is to provide the community with superior library services, to serve as the cultural and intellectual crossroads of our community, and to be a leader among public libraries in a changing world.” New Jersey Library Cooperative Case Study 1: Library Vision Revised “Enhance. Enrich. Educate. Employ. Entertain. Enlighten.” New Jersey Library Cooperative Case Study 2: SAPL Mission Statement The San Antonio Public Library provides equal and open access to books, information, and technology resources to promote a lifetime of reading and learning, and to contribute to the enjoyment, enlightenment, and economic vitality of our diverse and dynamic community. New Jersey Library Cooperative Case Study 2: SAPL Mission Statement Revised San Antonio Public Library changes lives through the transformative power of information, imagination, and ideas. New Jersey Library Cooperative Case Study 2: SAPL Vision Statement • We envision a future in which San Antonio Public Library • Provides assistive technologies that enable persons with disabilities to access our buildings, our collections, our programs and our services • Provides programs and materials suited to every age group • Takes services into the rural communities of Bexar County • Takes services to Bexar County residents who are physically unable to visit a branch library New Jersey Library Cooperative Case Study 2: SAPL Vision Statement Revised San Antonio Public Library: • is recognized as a premier resource for educational support, self-directed learning, and literacy. • provides invaluable tools for building the community’s prosperity. • is a forward thinking organization that values creativity and innovation. • is a welcoming community gathering place and a cornerstone of family, cultural, and civic life. • is a customer focused organization. • values its staff and maximizes the potential of each employee. New Jersey Library Cooperative Case Study 2: SAPL Core Values New Inclusiveness: SAPL makes rich cultural and intellectual resources available to all. Community: SAPL provides opportunities for people to meet, exchange ideas, and participate in the life of their community. Accountability: SAPL is a responsible steward of the public’s resources and trust. Collaboration: SAPL believes that more can be accomplished when partners work together toward a common goal. Respect: SAPL honors diversity, individual perspectives, and the right to privacy and confidentiality. Learning: SAPL promotes learning and literacy in all forms. New Jersey Library Cooperative The Litmus Test • • • • • “Work smart” concept? Is library best organization to provide the service? Market and brand the library? Practical and actionable? “Best use” of resources? New Jersey Library Cooperative Litmus Test cont. • • • • • • Address multiple goals? Provide favorable return on investment? Create opportunities for partnerships? Satisfy identified community needs? Align the library with education/lifelong learning? Position the library as central to community life? New Jersey Library Cooperative Build the plan around a theme • Building for the Future: Ten Strategies for Enhanced Library Services • From Good to Great! • A great Community Deserves a Great Library • Building Bridges. Sowing Seeds. • The Community Speaks: The Library Answers • Building on Success • The Every Town Library…the Next Chapter New Jersey Library Cooperative A Good Plan Is • • • • • • Realistic To the point Every action is either strong or weak, and when every action is strong we are successful. Jargon-free -Wallace D. Wattles Easy to read Compelling Responds to the community needs and preferences New Jersey Library Cooperative Why plans are unsuccessful • • • • • • • Take too long Not a team effort No external input No allowance for time it requires Not vetted No plan for doing anything with it Unrealistic New Jersey Library Cooperative Promoting the Plan • • • • • • Friends/volunteers Community leaders General public/public meetings Website Press conference PR New Jersey Library Cooperative A successful plan… • • • • • Addresses both customers and non-customers, Has staff support, Gets funded, Is promoted, Is implemented! It takes as much energy to wish as it does to plan. -Eleanor Roosevelt New Jersey Library Cooperative