Marketing Strategy Good 4 U

Objectives

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Seek potential investors

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Investigate the firm Marketing Strategic Management Systems

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Research the World Wide Web

Customer Requirements

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Target health-conscious areas

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Study traffic patterns in selected areas

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Interview potential customer base for food prefrences

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Interview potential customer base for sports preferences

Meeting the Needs

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Use customer interview results to develop menu plans

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Select a location with the greatest exposure

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Use customer interveiw results to develop interior sports designs

Cost Analysis

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Miami costs have soared in the 3rd quarter

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New York costs have remained steady Quarters - 1999 100 75 50 25 0 1st Miami 2nd Los Angeles 3rd 4th New York