Transcript Document
Workplace Partnership for Life Learning Series Webinar Hospital Campaign Orientation/Refresher Wednesday, November 5, 2014 3:00 – 4:00 p.m. Agenda Welcome and Introductions • Mary Ganikos, Division of Transplantation, HSB, HRSA • Rita Maldonado, Division of Transplantation, HSB, HRSA • Venus Walker, Division of Transplantation, HSB, HRSA Hospital Campaign Overview • Mary Ganikos, Division of Transplantation, HSB, HRSA Getting Started/Creating a Team • • Kellie Wier, RN, Director of Hospital Development, Mississippi Organ Recovery Agency (MORA) Shawn Rossi, Vice President for Marketing and Public Relations, Mississippi Hospital Association Using Hospital Campaign Resources/ Campaign Best Practices • Genna Cavanaugh and Shelly Morningstar, Akoya Open Mic/Q&A Hospital Campaign Support Team • Akoya – Genna Cavanaugh – Shelly Morningstar – Bette Hughes • Provide support to HRSA’s Workplace Partnership for Life – – – – – Monthly “News & Updates” e-newsletter Development of campaigns such as Hospital Campaign Materials for toolkits, webinars, and related efforts Campaign coaching calls Management of email and correspondence at [email protected] Where is HRSA/DoT Within the Federal Government? U.S. Department of Health & Human Services (ACF, ACL, AHRQ, ATSDR, CDC, CMS, FDA, HRSA, IHS, NIH, SAMHSA) Health Resources & Services Administration Healthcare Systems Bureau Division of Transplantation Organ, Tissue, and Blood Stem Cell Donation Branch What is the Division of Transplantation? An entity within HRSA’s Healthcare Systems Bureau with oversight responsibility for: • Organ Donation and Transplantation Program • National Blood Stem Cell Transplant Program DoT’s Organ Transplant Functions • Provide support for and oversight of the U.S. transplant system to promote evidenced-based organ allocation policies and systems. • Increase Organ Donation • Grants • Contracts • Special Projects Workplace Partnership for Life • Involve organizations in educating staff and communities about the need for donation • Encouraging individual commitments to become donors • Workplace Partners – 18 charter partners at the 2001 launch – Currently more than 10,000 • WPFL Campaigns – Take 5, Save Lives – Campus Campaign – Hospital Campaign Hospital Campaign History 2008 – Donate Life Louisiana Hospital Campaign • Partnership: Louisiana Hospital Association and LOPA, the Louisiana Organ Procurement Agency • Vision: Create a campaign that every hospital, regardless of size or type, could implement, to increase the registry list while educating communities – Launched at the 2008 LHA Summer Conference – LOPA contacted HRSA in late summer '08 to help support the effort; HRSA participated at the first launch event in early 2009 – Over 55 hospitals actively participated, representing more than 80% of Louisiana hospitals; each hospital set a registry goal • First goal: To increase the Donate Life Louisiana Registry by 10% or 160,676 new registrations by the end of 2009 – The campaign reached this goal in just five months by early August, 2009 • Second goal: To add 100,000 additional donors by June 2010 – The campaign met and exceeded the second goal with a total of 262,000 new registrations added; measurement was tracked by using hospital-coded paper registry forms 2011 – HRSA launches WPFL National Hospital Campaign Hospital Campaign Leadership Team Ken Alexander VP, Quality & Regulatory Activities Louisiana Hospital Association Todd Franzen Community Education Coordinator Gift of Life Donor Program Cathi Arends Director of Hospital and Donor Family Services Life Connection of Ohio Deborah Gibbs Public Relations Manager LifeShare of the Carolinas Christy Bethel Donation Development Coordinator OneLegacy Karan Collins Director of Hospital Development Donor Alliance (AOPO HD Council Co-Chair) Lauren Fitting Community Outreach/Partnership Coordinator Lifeline of Ohio Kirsten Heintz Director of Communications Louisiana Organ Procurement Agency Jenny Miller Jones Director of Education Kentucky Organ Donor Affiliates Katy Smith Director of Marketing and Communications Lifeshare of Oklahoma Yoli Montemayor Regional Manager Texas Organ Sharing Alliance Josh Muller Manager of Communications Gift of Hope Kelly Thompson Executive Policy and Privacy Officer The PA eHealth Partnership Authority Becky Gertsch Director of Hospital Development Arkansas Regional Organ Recovery Agency Diana Westbrook Editor UNOS Patty Ladegaard Program Coordinator Donate Life California Charlene Zettel President/CEO Donate Life California Phase IV Goals • Increase donor registrations by 100,000 • Engage and enroll additional hospitals, transplant centers, hospital associations, and DLAs • Support all enrollees in participating, expanding activities, and earning recognition • “Institutionalize” donation promotion as a routine and customary practice for all partners Phase IV Timeline Hospital Campaign National Partners American Hospital Association American Society of Transplantation American Society of Transplant Surgeons Association for Multicultural Affairs in Transplantation Association of Organ Procurement Organizations Donate Life America Donation and Transplantation Community of Practice International Transplant Nurses Society NATCO, The Organization for Transplant Professionals Organ Donation and Transplantation Alliance United Network for Organ Sharing National Partner Commitments • PROMOTE the campaign through standard member communications channels • SHARE the updated Phase IV campaign resources by posting or linking to the Hospital Campaign webpage • ACKNOWLEDGE in various ways those who are recognized for their efforts in the Campaign Challenge Enroll in the Hospital Campaign • Enroll in the Hospital Campaign at: www.organdonor.gov/howhelp/hospitalcampaign.html • Join WPFL e-news list—email request to: [email protected] Getting Started/Creating a Team • Kellie Wier – RN, Director of Hospital Development, Mississippi Organ Recovery Agency (MORA) • Shawn Rossi – Vice President for Marketing and Public Relations, Mississippi Hospital Association Getting Started • Secure high-level support within your organization • Enroll in the challenge • Establish your campaign team • Schedule a coaching call • Develop a campaign plan and timeline • Set enrollment, participation, and registry goals Creating a Team Recruiting strong Hospital Campaign teams • Hospital partners – – – – Donation champions/key hospital leaders Donation Advisory Council members PR, education and marketing staff Human Resources, community health educators • OPO/DLA partners – OPO Hospital Development and Public Relations staff – DLA Public Education/Community Relations staff – Eye and Tissue Bank team members • Hospital Association partners – Quality Improvement staff – Communications/Marketing directors • Community partners – Blood and eye banks – Community health centers – Media Creating a Team Collaborating for campaign success • Communicate and localize the message • Share the goal • Host Campaign launch and recognition events • Emphasize benefits for all partners – Recognition and increased registrations help save more lives Creating a Team Managing your team • Build enthusiasm and excitement • Provide short presentations/effective questions • Identify next steps and delegate • Set a regular schedule of team meetings • Value, recognize, and reward participation Using Hospital Campaign Resources/ Campaign Best Practices • Genna Cavanaugh and Shelly Morningstar, Akoya Using Hospital Campaign Resources Scorecard – Going for GOLD • Enrolled hospitals earn recognition through actions • More than 40 suggested donor registration activities to earn points • Campaign Scorecard for recording actions Scorecard Phase IV.pdf www.organdonor.gov/howhelp/hospitalcampaign.html Using Hospital Campaign Resources Toolkit – Campaign materials and templates • Communications materials on HRSA website • Guide and Scorecard Coming soon in Spanish • Toolkit badge icon Link for partner websites • Learning Series webinars • Campaign coaching www.organdonor.gov/howhelp/hospitalcampaign.html Using Hospital Campaign Resources Paths to Recognition – effective activities promote achievements • Send an email blast from your CEO announcing the Campaign • Make presentations at departmental and physician meetings • Include articles in employee and community newsletters • Post a web banner with link to DLL registry Using Hospital Campaign Resources Leveraging national observances and calendar of events • • • • • Schedule monthly donor designation drives/events Coordinate registry drives with community health outreach events Feature weekly/monthly email blasts with Hospital Campaign updates Involve local media partners Spread the opportunity: enroll partners in the Campaign Campaign Best Practices Collaboration, engagement, communications • Collaboration between all participants − Hospitals − Hospital Associations − Donation Organizations • Dual campaign support from hospital team members − Development − Public Relations/Marketing • Community engagement included • Internal/external communications drive all messages to state donor registry Campaign Best Practices Specific participation, registry goals – and tracking methods • Stress the importance of donation/registry enrollment • Set and share Hospital Challenge goal • Share and replicate successes Open Mic Q&A • Discussion and Q&A THANK YOU! Join Us for Our Next Webinar Learning Series Webinar Wednesday, January 21, 2015 2:00 – 3:00 p.m. Happy Holidays!