Transcript WPFL Hospital Campaign Presentation to AOPO HD Council on

Workplace Partnership
for Life (WPFL)
Hospital Campaign
AOPO
Hospital Development Council
Thursday, December 15, 2011
Mary Ganikos, Ph.D.
Chief, Education Branch
HRSA, Division of Transplantation
Division of Transplantation (DoT)
Health Resources and Services Administration (HRSA)
U.S. Department of Health and Human Services (HHS)
• Organ Donation and Transplantation Program
• National Marrow/Blood Stem Cell/Cord Blood Donor
Program
WPFL Hospital Campaign
• A dynamic collaboration of:
– Donation Community: Hospital development and public relations
staff at organ, eye, and tissue donation organizations
– Hospitals: Public relations and other staff in the nation’s hospitals
• Modeled after LOPA/LHA, Michigan, and others
Since June …
• The campaign was launched – June 29
• National Partners were recruited (8)
• The Leadership Team (LT) was identified and provides
guidance
• Calls with National Partners helped identify enrollment,
communication, and recognition strategies
• Learning Session (LS) calls began in October
National WPFL Leadership Team
2011–2012
• Ken Alexander, Louisiana Hospital
Association
• Jennifer Gelman, Living Legacy
Foundation of Maryland
• Sandy Andrada, California
Transplant Donor Network
• Kirsten Heintz, Louisiana Organ
Procurement Agency
• Tracy Armstrong, Donate Life
South Carolina
• Mark Johnson, LifePoint
• Caitlyn Bernabucci, Life Choice
Donor Services
• Lauren Fitting, Lifeline of Ohio
• Todd Franzen, Gift of Life Donor
Program
• Debbie Gibbs, LifeShare of the
Carolinas
• Martha Mallon, Wisconsin Department
of Health & Family Services
• Lora Smitherman, Carolina Donor
Services
• Jennifer Tislerics, Gift of Life Michigan
• Diana Westbrook, UNOS
Campaign Resources
• Enrollment Forms
• Tool Kits: (fact sheets, posters,
table tents, social media guide,
Web banners, “Do Nation”, etc.)
• Learning Series calls (monthly,
successes, challenges, best
practices, idea-sharing on getting
started, etc.)
• Coaching and support
Tool Kits
www.organdonor.gov/hospitaltoolkit.asp/
Eight National Partners
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American Hospital Association
American Society of Transplantation
American Society of Transplant Surgeons
Association for Multicultural Affairs in Transplantation
Association of Organ Procurement Organizations
Donation and Transplantation Community of Practice
Donate Life America
Organ Donation and Transplantation Alliance
National Partner Outreach Activities
• Posting campaign materials and information on their
websites
• Sending email blasts to their members
• Placing announcements/articles in newsletters
• Posting on Facebook, Twitter, YouTube, RSS feeds
• Sending a message from the organization’s president/CEO
• Messaging in employee email signature blocks
• Webinars
• Presentations at national conferences
• Targeting trade publications (specific providers)
• Copying toolkit onto CD and sending to all organization
members
• Disseminating press releases
• Reaching out to state and metropolitan hospital
associations
The American Hospital Association (AHA) press release.
AOPO
• Portal Library - posting generic tools and resources for use
by hospitals (e.g., newsletter articles)
• Webinars
• Information sharing with members
• Executive Director Updates
• HRSA toolkit to all members
• Resources on website for healthcare professionals
• Information in Nurses Association’s convention yearbooks
AHA
• Sent CD of HRSA toolkit and letter from AHA president to
over 6,000 members, OPOs, and State Hospital
Associations, and HR and PR directors and volunteers
• Posted HRSA toolkit on AHA web site
• Issued national press release on PR newswire
• Encouraging State, regional, and metropolitan
associations to partner with OPOs and DLA affiliates
This just in: AHA’s mailing of 5000
WPFL toolkits prompts president of
Arkansas Hospital Association to
pledge his full support of this
campaign.
AST
• “The AST Desktop: Conversations with the
President”
• Twitter Hashtag (#WPFL)
• American Scientific Exchange – 12/1-4/2011 –
(posters and postcards provided by HRSA)
ASTS
• Feature the campaign in ASTS news magazine,
Chimera, winter 2011 edition
• Use current technology tools
– smartphone apps
– RSS feeds
– E-signature tagline
Learning Series Call Presenters
OPOs/DLA Affiliates
Hospitals
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California Transplant Donor Network
Donate Life South Carolina
Gift of Life Donor Program
Gift of Life Michigan
Kentucky Organ Donor Affiliates
LifePoint South Carolina
LifeSource Upper Midwest Organ
Procurement Organization
Louisiana Organ Procurement
Organization
Nebraska Organ Recovery System
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Beaumont Hospital
Chester-Crozer Health System
Ephraim McDowell Regional Medical
Center
LaFayette General Medical Center
Oschner Medical Center
Palmetto Richland Hospital
Stanford Transplant Center
Terrebonne General Medical Center
LS Call Presenters
State Hospital Associations
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Louisiana Hospital Association
Michigan Health and Hospital Association
Minnesota Hospital Association
Nebraska Hospital Association
South Carolina Hospital Association
Upcoming Learning Series Calls
• December 15, 2011 – 2:00-3:00 p.m. ET
Call-in Number: 888.989.4618//Workplace
Akoyaonline.com/WPFL (recordings of previous calls)
National Partner Action Plans
– Association for Multicultural Affairs in Transplantation (AMAT)
– Donate Life America
– Donation and Transplantation Community of Practice
– Organ Donation and Transplantation Alliance
Discussion on Tracking and Campaign Mechanics
• January, 2012 (TBD)
AMAT will lead a discussion on multicultural affairs in the donation community.
Would you like to present on a future Learning Series call? Let us know!
Campaign Milestones
• Increase U.S. donor
designations by 300,000
by April 30, 2012
• Audience outreach
opportunity*
– 2,900 registered U.S.
hospitals
– 7.9 million employees
*Source: American Hospital Association
Questions?
• What additional support or information can HRSA
offer to help your OPO/DLA implement a successful local
Hospital Campaign?
For More Information…
• Mary Ganikos: [email protected]
• Joy Demas: [email protected]
• RaMeicha Cooks: [email protected]
• Shelly Morningstar: [email protected]
• Ann Pfeifer: [email protected]
Thank you!