Transcript Document
Carlos Rivera & Nicole Sanclemente Sport and Medical Sciences Academy Hartford, CT What Are WE Doing Wrong? Lack of knowledge of the situation Uncertain on what Emergency Units to send Connection to 911 operators is limited and at times inaccessible Safe & Sound is Here to Help Shorter time response by 911 Services Exact location of where the threat is situated Gives the operator up-to-date information as needed Enhances victims’ safety and provides appropriate care What is “Safe & Sound ”? Safety and care Allows 911 operators to have complete access to cameras in school buildings Live video streaming Mission and Social Impact Safe & Sound plans to enhance a source of communication to 911 operators through buildings security cameras, and provide vital and tactical information to Emergency Response Units. This application will provide a peace of mind to all students, staff members, and parents of students, should the unthinkable happen. Business Model Definition of One Unit Description of Expenses One year of a Safe & Sound Basic Package that includes 50 phone numbers Economics of One Unit Selling Price Cost of var. materials exp. Cost of labor Other variable costs Total COGS/ COSS Contribution Margin $12,000.00 $0.00 $762.71 $3,600.00 $4,362.71 $7,637.29 Monthly Break Even Units $5,624.00 1 basic = ≈ .74 $7,637.29 package Fixed Expenses Total: $5,624.00 Item $ Rent $1,000.00 Utilities $300.00 Salaries $4,000.00 Insurance $300.00 Advertisement $24.00 (2 million) Market Analysis Market Statistics Industry Name: Security Services Annual Industry Sales: Description of Target Consumer Demographics • • B.O.E Members Very involved parents of students in the Hartford County school system Geographics • Psychographics • • • Care about security Care about safety Care about well-being of students/staff Schools in Connecticut specifically the Hartford County Buying Patterns • High budget schools and companies willing to spend a portion of their budgets on security $25 Billion Target Market Size Schools in The United States 98,817 Schools in New England 5,034 Schools in CT 1,178 Marketing and Sales Meetings, conferences and expositions Strategic Social Networking Plan E-mails and Pens Blog Promoting Safety Day Campaigns Safe & Sound Watch Me 911 Excellent and Good and fairly [Competition] very reliable reliable Accessibility Call-911 Fair Operation Customers only need to dial 911 Customers must tap the phone screen twice Too many unnecessary features Focus and view of area 911 operators have direct access of the cameras in the building All access is through the cell phone (messages, calls, alerts) Only has a GPS tracker installed Your Competitive Advantages 1. Safe & Sound is a 24/7 Application 2. Safe & Sound provides 911 operators with direct, “at the moment” video 3. Safe & Sound comes in two languages; both English and Spanish Qualifications We are qualified to run this business because: We are affiliated with the Apple Developer Program Connections with Senator Art Linares Connections with Officer Mark Packer, State Police Officer Bilingual Sales Projections Total Units 59 Gross Revenue $495,600 Net Profit $363,895 Units Sold 12 10 8 6 4 2 0 Units Sold Startup Investment Item Why Needed Apple Developer Program (Sweat Equity) To develop, design and produce the application DBA Partnership Agrmt. Files our business name in the City of Hartford Weber & Myers, LLC-To avoid legal problems Mac Website Cell Phone/Computer App Developers (5) Cost $99.00 $10.00 $150.00 To make the app $1,199.00 Advertisement (per month) $24.00 Communication Owned To help with developing the app $225,000.00 Total Startup Expenditures $226,460.00 Emergency Fund $2,000.00 Reserve for Fixed Expenses $3,000.00 Total Startup Investment $231,460.00 ROI: Return on Investment $363,895.00 = 157% $231,460.00 ROS: Return on Sales $363,895.00 = 51% $708,000.00 Future Plans/Philanthropy Future Plans~ Create an application for the general public so they can be able to access 911 operators via “Facetime” Expand our target market to include college campuses by year #2 Philanthropy~ Safe & Sound will donate 7% of its first year net profit to the Hartford Public School System specifically earmarked for security. Make a call and save us all! Thank you for your consideration of Safe & Sound E-mail: [email protected]