Transcript Slide 1

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Mission Statement
SMSA’s FMN ensures that each customer receives professional,
devoted, and amicable service. We pledge to provide at an
affordable price – well prepared meals using quality ingredients.
To ensure that all customers/families receive their home cooked
meals on time. Finally, to thank each customer for the
opportunity to serve them and their families
Opportunity
Our service will prepare meals for busy families who lack the time
to cook when they arrive home from work and desire a healthy
meal
Market Analysis
Industry Name
Catering Services
Industry Size
$7 Billion
Total Population
Hartford, CT
All Hartford Public Schools
Total Population
21,000
Target Market
Target Market
Potential Market
Adults/families
Males and Females
Ages of 18 +
Average household income of $33,000
or greater in SMSA.
68% of the target market said they would
order dishes from SMSA’s FMN
650
Potential
Market
442
8
Factors
Dominos
Cook Yourself
SMSA’s FMN
Price
Affordable
None
Affordable
Quality of
Product/Service
Good
Good
Excellent
Location
Nationwide
Your own home
SMSA, Hartford
Reputation/Brands
Excellent
None
Excellent
Unique Factors/
Knowledge
Pizza making
skills
Time consuming &
Not enough skill
Variety of foods
SMSA
Hartford, CT
Males & Females
Families
Ages: 18+
People
Product
Devoted, amicable,
and professional
catering
Place
•Business cards
•Online websites
•Word of mouth
Price
Affordable and
includes some
discounts to make it
even more affordable
Promotion
Promotional Expense
Advertising
Publicity
Personal
Selling
Sales
Promotion
Internet and Business cards
Facebook, Twitter, SMSA’s official website,
and word of mouth
Our website with personal emails
(Within SMSA’s website)
Coupons – Purchase from us 4 times in a row
without missing a week and get 25% off your
next purchase.
Total Monthly Promotional Expense
Monthly
Amount
$20.00
$0.00
$0.00
$69.98
$89.98
For just one chicken dinner, which
includes side dishes like rice with salad
and fruits will be just $6.00.
Materials
Material Description
Cost/Total Quantity
Hefty Styrofoam plates
Chicken
Salad & Fruit
Rice
Cost per Unit
$12.27 (350 plates)
$0.03
$1.89 (1lb)
$0.95
$1.69
$0.56
$13.69 (20lb)
$0.46
Total Material Cost per Unit
$2.00
Labor
Labor Cost per Hour
Time (in Hours) to
Make One Unit
$8.25
Time (6 mins)
Total Labor Cost per Unit
COGS (per Unit)
Labor Cost per Unit
$0.83
$0.83
$2.83
For just one chicken dinner, which
includes side dishes like rice with salad
and fruits will be just $6.00.
Selling Price (per Unit)
$7.00
COGS (per Unit)
$2.83
Other Variable Expenses (per Unit)
$0.00
Total Variable Expenses (per Unit)
$2.83
Contribution Margin (per Unit)
$4.17
Fixed Expense
Insurance ($1/2 M liability)
Salary
Average Monthly Expense
$75.00
$1,000.00
Advertising
$89.98
Depreciation (computer, cell phone,)
$50.00
Rent/Utilities (Gas, Electric, Telephone, Internet)
$25.00
Total Average Monthly Fixed Expenses
$1,239.98
Total Hours in a Week = 168
Total Units Sold
Units Sold
6,420
800
600
400
200
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Monthly Fixed Expenses
$1,239.98
=
Contribution Margin per Unit
Monthly Break-Even Units
$4.17
In an average month, the company will begin
297
to make a profit after selling
units.
Selling Price per Unit
$7.00
Number of Units Sold
6,420
$44,940.00
Total Sales
Variable Expenses
$0.00
$44,940.00
Contribution Margin
Fixed Operating Expenses
$11,779.81
$33,160.19
Pre-Tax Profit
Taxes @ 15%
Net Profit
$4,974.03
$28,186.16
Start-Up Investment
Start-Up Expenditures
Item
Where Will I Buy This?
Cost
Computer/cell
phone
Best Buy/AT&T
Already
owned
Start up supplies/
ingredients
BJ’s
$200.00
DBA
Hartford
ServSafe
certification
Culinary School
$350.00
Stove/Cooking
utensils
SMSA’s Kitchen
(Commercial)
$0.00
Partnership
Agreement
Webber & Myers LLC
$150.00
Total Start-Up Expenditures
$710.00
$10.00
Cash Reserves
Emergency Fund
Reserve for Fixed Expenses (x3)
Total Start-Up Investment
$355.00
$3,719.94
$4,784.94
ROS: Return on Sales
For My Business:
$28,186.16
$44,940.00
X 100 = 63%
Dollar
Equivalent = $.63
ROI: Return on Investment
For My Business:
$28,186.16
$4,784.94
X 100 = 589%
Dollar
Equivalent = $5.89
$4,784.94
Total Start-Up Investment
Source
Amount
Personal Savings
$4,000.00
Relatives/Friends
$800.00
Totals
$4,784.94
Debt (owe)
Equity(own)
x
x
Gift
Personal
Long-Term
Short-Term
Business

To get our business up and running
(June – Aug)

Will improve our business by hiring
more employees to help with the
cooking. Hire a professional chef
later on

Training/education involves going
to culinary school which will perfect
our skills

To use a professional chef as our
mentor which we will pay to teach
us the cooking skills we need in
order to successfully run our
business

Graduate from SMSA and attend
a college of our choice

K: To graduate from college and
secure a job in the criminal justice
field

J: To graduate from college and
secure a job in the medical field
Thank you for your consideration.
SMSA’s Family Meal
Night
Visit our website:
www.smsafmn.webs.com
UNDER CONSTRUCTION