Transcript Aerial Drones Business Plan

© Copyright 2013 Oghomwen Ohenhen
Oghomwen Ohenhen - Hartford, CT
Sport and Medical Sciences Academy © Copyright 2013 Oghomwen Ohenhen
Problem
 Inexpensive HD Aerial Photographs and Videos
 Useful For What?
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Professional Aerial Photography
Search and Rescue
Surveillance
Inspection and Mapping Services
Media Reporting
Wild Fire Detection and Monitoring
Aerial Real Estate Photography
 Aerial Chemical Testing and Analysis
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My School’s Rooftop
Remote Chemical Sniffing
 Ability to Build 100% Customizable Aerial Drones
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How Does My Business Fill Society’s Needs
© Copyright 2013 Oghomwen Ohenhen
Description of Product
 Customizable Aerial Drones
 Including, but not limited to:
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Live Video Feed
Flight Duration
Lifting Capacity
Control Range
Responsiveness
Structure
Stability
Autonomy
 Provides Quality Aerial Photos
 Online Ordering
 Quick and Convenient Ordering
 Remote Chemical
Testing
E.H. Fire Department
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Business Model
Definition of One Unit
One Standard Drone
Economics of One Unit
$3,250.00
Selling Price
$183.00
Cost of materials
$35.00
Cost of labor
Other variable costs
$32.00
$250.00
Total COGS/ COSS
$3,000.00
Contribution Margin
Monthly Break Even Units
$448.89
=
.149
≈
1 unit
$3,000.00
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Market Analysis
Market Statistics
Industry
Name:
Aerospace Products &
Parts Manufacturing
Annual Industry
Sales:
Description of Target Consumer
Demographics
Emergency Services
Departments
Park Rangers
Private Detectives and
Investigators
Security Guards
Law Enforcement Training
Academies
Psychographics
Safety Conscious
Geographic
Initially Hartford
County,
Then Nationwide and
Eventually Worldwide
$175 Billion
Target Market Size
Total Departments of
targeted geographic area
139,707
Amount of
Departments in
New England
6,477
Market size
Buying Patterns
Willing to spend their
money for the safety
and good of society
# of FD and PD
in Hartford
County
115
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Promotion and Sales
 Live Demonstrations
 Loyalty Incentives
 Online Advertising and
Marketing
 Trade Shows
 Press Releases
 Social Media
Hartford Fire Dept.
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Comp. Advantage
Competition
 Quality Built to Specifications
 “Operation Succeed”
Strategic Market Initiative
• Lack of Customization
• Cost Prohibitive
(Prices Start at $50,000)
 Best Prices Industry-Wide
 Dedication To Clients
• Lack Professionalism
• Not Committed to
Customer Satisfaction
• Lack of Customization
© Copyright 2013 Oghomwen Ohenhen
Qualifications
 6+ Years Experience in Designing and Building
Electronics Systems
 Great Sales and Customer Service Skills
 Connections to other Knowledgeable People
in the Aerospace Industry
 Ready to Work Tirelessly
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Sales Projections
Total Units
33
Gross Revenue
$107,250
Net Profit
$79,582
Drones Sold
5
4
3
Drones Sold
2
1
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
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Startup Funds
Item
Laptop
Cell Phone
Professional Website
Initial Inventory
Paperwork for LLC
Business Cards
Why Needed
Ordering and Bookkeeping
Customer Communication
Cost
Pre-Owned
Pre-Owned
Customer Communications + Marketing
First Production Run
Personal Asset Protection
Marketing Essentials
Total Startup Expenditures
$610
$622
$120
$10
$1,362.00
Emergency Fund
Reserve for Fixed Expenses
$1,000
$1,350
Total Startup Investment
$3,712.00
© Copyright 2013 Oghomwen Ohenhen
We Appreciate Your Time
and
Thank You for Your
Consideration
Visit Us At:
www.facebook.com/AerialDrones
© Copyright 2013 Oghomwen Ohenhen