Transcript Gift of Hope Presentation

Real-Time Tracking of
Donor Designations for
Hospital Campaigns
Josh Muller – Gift of Hope
Organ & Tissue Donor Network
Hospitals for Hope as an Alternative
• Provides hospitals with a turnkey
campaign
• Engages hospital staff and
community with less effort
• Uses best practices identified from
previous NDLM’s
• Takes onus off of HD and hospital
partners to design and implement
April campaign
On-Site Component
• Photographed donation advocates
• Created print collateral:
• 24” by 36” foam core posters
• 8 ½” by 11” flyers
• Table tents
On-Line Component
Similar to an on-line fundraising campaign
On-Line Component (cont.)
• Branded webpages
• Features donation advocate
• Real-time registration tracking
• Social & interactive
• Email driven
Driving Traffic
Registration Process
Backend Processes
Add a new partner
Setting Up a Campaign Page
Exporting Donors
Export Donors
Results
• 45 Hospitals for Hope partners
• More than 4,700 registrations/reaffirmations
• 700+ “Likes” on Facebook
• Countless impressions with key stakeholders
• Month-long exposure of the Gift of Hope brand and
message via on-line components
• Gave a voice to organ and tissue donation within
hospitals
Key Takeaways
• Developing a Hospitals for Hope microsite will
require a web and development team
• Once constructed, sites can be very user-friendly for
administrators
• Costs associated with a similar microsite will be
upfront with minimal long-term investment
• Microsites like Hospitals for Hope provide a simple
way for partners to conduct on-line campaigns
Learn more about Hospitals for Hope at
www.Hospitals4Hope.org
Josh Muller
Gift of Hope Organ & Tissue Donor Network
[email protected]
630.758.2743