Transcript Carolina Donor Services Volunteer Training

The Work Place Partnership for Life
Hospital Campaign
1-800-200-2672
Lora Smitherman
Manager of Hospital Services
About Us
Federally-designated organ procurement organization serving 7 million
people in 78 counties of North Carolina and Danville, Virginia.
Transplant Centers in our service area:
CDS Regional Offices:
•Wake Forest University Baptist Medical Center
•Duke University Medical Center
•Vidant Medical Center
•University of North Carolina Health Care
107 referring community hospitals
•Greenville
•Durham
•Winston-Salem
Our Mission
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CDS maximizes the passing of
the heroic gift of life from one
human being to another
through organ and tissue
donation.
We Want & Can Do Better
• 2nd Hospital Campaign
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9 hospitals enrolled including the North Carolina Hospital Association
3 gold winners and 1 bronze winner
We can do better!!!!
Some issues identified
• Were not very successful working with hospital’s marketing
departments
• Hospital felt the campaign was a bigger challenge than it really
was
– Bottom Line--our message needed to change
Our Marketing Plan
• We identified our hospital partners are:
– Passionate
– Competitive
– Work very hard to raise awareness
• We then identified who is the driving force for creating a
culture for donation within the hospital:
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Nursing champions
Physician champions
Other “hands-on staff”
How can we reach them quickly as a group?
CDS DSA Action Team
• Very successful group—meets twice per year
• Represents our largest hospitals with the greatest donation
potential
• Donation champions attend this meeting
• We had our November meeting this past Friday!
– How convenient!
DSA Action Team Meeting Agenda
• 75% of the agenda focused on education
• Started with a presentation from one of the “gold” winners
• Transitioned to Shelly/Genna to share information on the new
campaign
• Showed resources available on the www.organdonor.gov
website
– Don’t have to recreate the wheel
– Very Easy to accumulate points
– We are already doing this!!
• Presented the awards to the winners of the previous
campaign
• Provided everyone with an enrollment form
Wake Forest Baptist Medical
Center
Novant Forsyth Medical Center
Val Blue-Wake Forest
Karen Norman-Novant Forsyth
Lisa Edwards-CDS
“Most of the Time We Compete, but
on This Issue We Lead Together”
• Wake Forest Baptist Medical Center and Novant Forsyth
Medical Center
• 2 very large hospitals (1004 beds vs. 921 beds) on the same
road separated by only 2 miles!
• The two largest employers in the area
• Once a year they combine efforts to raise awareness in the
community they share via the Annual Donate Life Walk
– Going on their 9th year in this partnership
What is Different This Year?
• Focus on strategically increasing donor designation
– By increasing participation in the event
• How?
– Enlisted the help of one of the largest radio stations in the area
• Demographics of this station matches key decision makers in the
home (Ex. Women 18-45yrs)
• Demographics of listeners match the areas we need to see growth
in our state registry (Ex. Teens)
– Mass advertisement
• Radio, TV, bill boards and Hospital’s intranets
• Will be able to track increase in donor designation on the state
registry
• Scan box on the shirt to link to state registry
Questions & Answers
Organ & Tissue Donation:
The Power to Save Lives
1-800-200-2672
www.carolinadonorservices.org
www.facebook.com/CarolinaDonorServices