Transcript Document
Hospitals for Hope Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners Josh Muller – Gift of Hope Steve Felde – Blessing Hospital Jeannine Zuba – OSF Saint Francis Medical Center Michelle Black – St. John’s Hospital Short history of Gift of Hope’s NDLM Outreach • Hospital Development created donor designation initiatives • No guidelines or expectations • Resources for promotion were limited and generically branded • Results were mixed Hospitals for Hope as an Alternative • Provides hospitals with a turnkey campaign • Engages hospital staff and community with less effort • Uses best practices identified from previous NDLM’s • Takes onus off of HD and hospital partners to design and implement April campaign Hospitals for Hope Components • Engage staff and community in two ways: • On-site • On-line On-Site Component • Photographed donation advocates • Created print collateral: • 24” by 36” foam core posters • 8 ½” by 11” flyers • Table tents Nurses Doctors Chaplains Healthcare Professionals C-Level Executives On-Line Component Similar to an on-line fundraising campaign On-Line Component (cont.) • Branded webpages • Features donation advocate • Real-time registration tracking • Social & interactive • Email driven Recruitment and Execution • Collaborative effort between the Hospital Development and Communications Departments • Setting up meetings • Pitching the campaign • Coordinating photo shoots • Distributing materials • Communicating updates Results • 37 Hospitals for Hope partners • More than 4,200 registrations/reaffirmations • 700+ “Likes” on Facebook • Countless impressions with key stakeholders • Month-long exposure of the Gift of Hope brand and message via on-site and on-line components • Gave a voice to organ and tissue donation within hospitals Blessing Health System Steve Felde, Senior Communications Specialist OSF Saint Anthony Medical Center Jeannine Zuba, Clinical Nurse Manager St. John’s Hospital Michelle Black, Adult Critical Care Educator Learn more about Hospitals for Hope at www.Hospitals4Hope.org