Transcript Document

Events & Marketing
Feyi Omola
IH Hosted Events
Asia Road Show – Taiwan, Japan, South Korea
IH Hosted Events
IH DOS Conference – London, UK
IH Hosted Events
IH Agents’ Workshop, Palermo
Here’s what our attendees said:
Thank you ever so much for the wonderful workshop.
Everything was perfect. I have met the schools I work with
and have talked about the new aspects of our mutual
business relation. I am so pleased to be part of such a
fantastic community. The excursions and the gala dinner
were very good too, so in one word congratulations. Once
more many thanks and see you again somewhere !!!???
With love and fond memories Elizabet
Warm Mediterranean hospitality, great food, wonderful
company, endless networking possibilities - these are the
ingredients that turn such workshops and events into a hit;
and all were present in Palermo. From an organisational point
of view it was perfect…Schools and Agents
Third party hosted events
Annual events attended:
Study World
Alphe UK & Korea
ICEF, Berlin (incl IH boat party)
STM Star Awards
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IH Hosted Events
Events in the pipeline:
European Road Show
Poland (either Krakow or Warsaw)
Czech Republic, Prague
Austria, Vienna
Save the date: 11 – 17 November 2013
IH Directors’ Conference 2014, Dubai
Date to be confirmed shortly
Events Calendar
• Spreadsheet available on Google docs
• Captures key information such as:
• Date and location of conference
• Key message promoted at the conference
• Feedback from your experience at the event
Communication Plan 2013
Objectives
 Raising brand awareness through different mediums
 Events
 Competitions
 Social media campaigns
 Generating media interest
 Support our network of schools in promoting the brand
 Encourage word of mouth and viral activity
 Optimise our links with 3rd parties
Communication Plan - Audiences
Target Audiences
Internal
 IH Directors
 IH Teachers
 IH Staff
 Current students
External
 Agents
 Press
 Potential schools
 Potential students
 Newly qualified teachers
 Other stakeholders such as exam boards & publishers
Snapshot of Communications Plan
60th Anniversary
Key focus for the year:
• Focus on our future as an organisation
• Highlight our achievements by giving
something back to teachers and students
through free materials and competitions
60th promotional materials
• Packs for schools hosting 60th events
• 60th anniversary posters