Transcript Document
Events & Marketing
Feyi Omola
IH Hosted Events
Asia Road Show – Taiwan, Japan, South Korea
IH Hosted Events
IH DOS Conference – London, UK
IH Hosted Events
IH Agents’ Workshop, Palermo
Here’s what our attendees said:
Thank you ever so much for the wonderful workshop.
Everything was perfect. I have met the schools I work with
and have talked about the new aspects of our mutual
business relation. I am so pleased to be part of such a
fantastic community. The excursions and the gala dinner
were very good too, so in one word congratulations. Once
more many thanks and see you again somewhere !!!???
With love and fond memories Elizabet
Warm Mediterranean hospitality, great food, wonderful
company, endless networking possibilities - these are the
ingredients that turn such workshops and events into a hit;
and all were present in Palermo. From an organisational point
of view it was perfect…Schools and Agents
Third party hosted events
Annual events attended:
Study World
Alphe UK & Korea
ICEF, Berlin (incl IH boat party)
STM Star Awards
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Voting closes 17 May, so its not too late.
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IH Hosted Events
Events in the pipeline:
European Road Show
Poland (either Krakow or Warsaw)
Czech Republic, Prague
Austria, Vienna
Save the date: 11 – 17 November 2013
IH Directors’ Conference 2014, Dubai
Date to be confirmed shortly
Events Calendar
• Spreadsheet available on Google docs
• Captures key information such as:
• Date and location of conference
• Key message promoted at the conference
• Feedback from your experience at the event
Communication Plan 2013
Objectives
Raising brand awareness through different mediums
Events
Competitions
Social media campaigns
Generating media interest
Support our network of schools in promoting the brand
Encourage word of mouth and viral activity
Optimise our links with 3rd parties
Communication Plan - Audiences
Target Audiences
Internal
IH Directors
IH Teachers
IH Staff
Current students
External
Agents
Press
Potential schools
Potential students
Newly qualified teachers
Other stakeholders such as exam boards & publishers
Snapshot of Communications Plan
60th Anniversary
Key focus for the year:
• Focus on our future as an organisation
• Highlight our achievements by giving
something back to teachers and students
through free materials and competitions
60th promotional materials
• Packs for schools hosting 60th events
• 60th anniversary posters