Transcript Title

Recommendations for elearning in New Product
Development teams
eLearning Baltics 2009
Rostock Warnemünde 19.06.2009
Marjo Rutjens, Open University of the Netherlands
Marlies Bitter-Rijpkema, Kees Pannekeet
Challenges New Product
Development
• Innovative design of new products
• Globalisation of companies and
markets
• Geographic distances
• Broader range of competencies
• Involve costumers
• Learn from each other
• ….. More ict
Supporting collaboration for
innovation
http://share.skype.com/
Need for one collaborative
creativity support environment
idSpace
• Computer supported web based
environment for professionals
• Collaboration
• Enhance creativity
• Elicitation knowledge
• Share knowledge
• Earlier ideas can be recaptured
Facts about the project
• FP7 funded STREP, work programme
ICT, Technology Enhanced Learning
• 1,8 Mio €
• 9 partners, 6 countries, 7 WPs
• Started April 2008, ends March 2010
• URL: http://www.idspace-project.org
idSpace partners
Tooling of and training for collaborative,
distributed product innovation
New ideas
• Online poll StudentenWerk
• Dutch employees "Where do you get the
best work ideas?
• Answers
In bed
36,4 %
Under the shower
29,1 %
On vacation
16,3 %
During the job
9,1 %
During a brainstorm with my colleagues
9,1 %
•
http://www.sum.nl/item/1184
Collaboration and innovation:
Co-creativity.
• Collaborative creativity requires
-
Generation of new perspectives, new ideas
Articulation of ‘tacit’ knowledge
Exchange of ideas, finding common ground
Learning from each other,
Using existing knowledge
Evaluation of ideas
Collaborative ‘construction’ of new proposition
Creativity  Learning
• Exploration
• Perspective taking
• Finding common ground
• Inquiry
• Progressive inquiry
• Combination
• Transformation
• Finding new associations
• Reflection on actions
• Reflection on action
• Integrating lessons
learned
• Feedback
• Feedback
Work based learning
• Embedded in ongoing work
• Opinions, practices and feedback from
peers (Billet, 2000,2001; Boud, 1994)
• Discussions mediate transformations in
knowledge of individual and coconstruction of collective understanding
CSCL CSCW
• Supportive instrumentation and
scenarios for computer supported
collaboration and learning
• CSCL strategies to enhance student’s
learning
• CSCW primarily concentrate on team
performance
Learning support for News
Product Development teams
Eliciting knowledge (CSCL)
• Scaffolding collaborative knowledge building
• Progressive inquiry
• Articulation of team members tacit knowledge
and on process of sense making.
conclusion
• Multiple formats to express new ideas are
necessary and adaptive support during
further evolution of the ideas
Maximize co-creativity for
innovation with support
• Support for: person, product, process, press
(context)
• Fit for purpose, team & context
• Customized for work-based, performance driven
learning for New Product Development
• Adapted to person-team characteristics
• Tailored to context of distributed team
• Making use of collaborative and creative
strategies
• Benefiting from technology support for creativity
Adaptable, tailored
recommendations
• Integrate support on use of creativity techniques with
suggestions for effective learning and working.
(proven heuristics from the domain of creativity,
learning, CSCL and CSCW research)
• Patterns (well known solutions to recurring problems)
(flow patterns for e-learning)
• Base for scenarios (how to act, which creativity
technique to use, what steps to be taken in the
process and articulation and expression of ideas)
Learning
Theoretical concepts
Pedagogical strategies
Creativity
Theoretical concepts
Creativity techniques
(Design) Patterns
Collaborative Learning Flow Pattern (CLFP)
Creativity Technique Flow Pattern (CreFP)
Use patterns (in idSpace)
Combinations of (parts of) CLFP’s and CreFP’s
Based on
-user selection
-customized recommendations (awareness)
Customized recommendations
• No “cook book” (prescriptive) type of
learning support
• Recommendations (learning)
– to create space for the acquisition of new
perspectives
– to enhance collaborative meaning making
– to apply a specific creativity method
– to assess common ground
– to organize effective creative collaboration
– to cope with risk, failure and breakdown, ……
Supportive advice (context awareness)
– explicit request by participants (M or GM)
– automatically generated by the system (S)
Let Me Sleep on It: Creative
Problem Solving Enhanced by
REM Sleep
• Research led by a leading expert on the
positive benefits of napping at the University
of California, San Diego School of Medicine
suggests that Rapid Eye Movement (REM)
sleep enhances creative problem-solving.
The findings may have important implications
for how sleep, specifically REM sleep, fosters
the formation of associative networks in the
brain.
•
Findings will be published in the June 8th online edition of the Proceedings of
the National Academy of Sciences (PNAS) 2009.
http://ucsdnews.ucsd.edu/newsrel/health/06-09Mednick.asp
Questions?
19
The present work was carried out as part of
the idSpace project on Tooling and Training
for collaborative product innovation
<http://idspace-project.org>
It is funded in part by
the European
Commission FP7-IST2007-1-41, project
number 216799
Partners are ounl, aau,
ucy, ems, link mv, uprc,
uni hildesheim, morph,
sas