Transcript Welcome to the 2007-2008 National Executive Council

Sing it Out:
Promoting your Chapter’s Voice
Objectives
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Identify components of effective public
relations
Identify best practices for teaching students
how to market themselves and FACS/FCCLA
Develop a marketing plan for a chapter’s
long-term goals using the Planning Process
Effective Public Relations
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Media relations
Community relations
Issues communication and management
Public service and contributions
Image building
Advocacy
Entertainment
Media Relations
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You and your students should get to know
your media contacts
Know the purpose of your local media
Purchase ad space if necessary
Community Relations
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Make sure your program is filling a niche
Connect with schools and community groups
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Social/philanthropic groups
Chamber of Commerce
Board of Education
Other CTSOs
Issues Communication and
Management
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Consider what issues your community is
facing and how FCCLA and family and
consumer sciences can help solve these
issues
Example: You could help advertise about
the shortage of healthy foods in your
community’s food bank as well as promote
healthy eating and donations through
FCCLA.
Public Service and Contributions
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Sole purpose is to express what
contributions your chapter/program are
giving
Highlight the passions of your students as
part of human interest
Image Building
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Ultimately you want to make your program
and your students look better
THIS IS NOT SELF-SERVING!
Student recognition is a great way to build an
image.
Advocacy
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You are what you believe in and people
know you for where you stand on things
Ultimately you want to create a file with
legislators, law makers, board members, etc.
to the point that when they have a question
about something, they come to YOU!
Kids should be taking a large role in this as
they will be most effected by many
changes related to issues debated
Entertainment
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Public relations can be entertaining
We like to read things that interest us and the
experiences of our students are entertaining
Sometimes things don’t always turn out as
expected but we have to run with it!
Best Practices for Teaching
Students about Public Relations
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Never, Never, NEVER assume that they
know how to this
Prepare them with basic information about
FCCLA first
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Basic history
Creed, mission, etc.
Programs offered
Classroom integration
Best Practices for Teaching
Students about Public Relations
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Begin with written communication drafts
Peer review opportunities are invaluable
Pose thought questions to your students on a
regular basis
Professionalism
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Hand shakes
Netiquette
Appropriate conversation topics
Body language
Attire
Best Practices for Teaching
Students about Public Relations
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Attend professional meetings
Writing thank-you notes
Express Who, What, Where, When, How and
WHY!
Maintaining regular contact with businesses,
partners, and stakeholders
Help students recognize the leadership
potential
Developing a Marketing Plan
Using the Planning Process
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Always the starting point
Your students already know it so it makes it
easier to get started
Developing a Marketing Plan
Using the Planning Process
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Think about your chapter’s problem with
promoting and marketing (Identify Concerns)
Set a SMART Goal (Set a Goal)
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Specific
Measureable
Attainable
Realistic
Timely
Developing a Marketing Plan
Using the Planning Process
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Take care of all the details in advance (Form
a Plan)
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Action steps
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What needs to be done, when does it need to be done,
and who is going to do it
If your goal is to increase your membership by 15% by
November 1, that’s a great goal. Action steps determine
HOW you’re going to actually meet that goal.
Action Plan Methods and Tools
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Radio/TV
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Social networking (Vine, 
Twitter, Instagram)
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Educational networking
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(Edmodo)
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Reminder services (district- 
wide, Remind101)
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Newspaper/Magazines
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Websites
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Table tents
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T-shirts
Signs/billboards
Business cards
Speaking engagements
Emails
Sidewalk chalk
1-to-1 contact
Pamphlets/brochures
Event sponsorships
Distribution of items
YouTube
Developing a Marketing Plan
Using the Planning Process
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Let your kids take the lead (Act)
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Set clear deadlines and follow up with your
students
Evaluate and Improve (Follow Up)
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This should be happening throughout your plan
Closing Notes
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Certificates to those of you who registered in
advance will be e-mailed out soon
Additional information about promotion can be found
on the FCCLA website under the “News and Media”
tab
The next Webinar opportunity is on September 4 and
is entitled “Making a Difference-Making
Money”
Join National FCCLA Advisers Facebook
group for updates and resources
Allison Kreifels
National Consultant Team
[email protected]
402-516-6850
@akreifels