Transcript 30 Tips in 30 Minutes

30 Tips in
30 Minutes
Marketing Your Event on Social Media
Social Media Statistics
Social media is the top online activity in the US, with the average American
spending 37 minutes per day
46% of web users look towards social media when making a purchase.
Of all internet users 72% are now active on social media.
56% of Americans have a profile on a social networking site
#1
Tell people what to do
If you want them to like, retweet, or share the post let them know
Command word examples: Like, take, submit, watch, post, check,
comment, click, visit, become a fan, tell us.
Your tweets have a 12X higher chance of being retweeted if you
ask for it and a 23X higher chance if you actually spell out the
word “Retweet”
#2
Pick 2 networks to focus on and
sprinkle in content on the others
#3
Only post content that is relative to
your event and/or organization.
#4
Think of social media as an
opportunity cost
What does that mean? Invest the time.
92% of marketers in 2014 claimed that social media
marketing was important for their business
The majority of marketers (59%) are using social media for 6 hours or
more each week
#5
Listen and research to what
others are posting and
commenting on
#6
Get Your Event on a Community Calendar
Let members of your community aware of your event
Allows for people to search for your event based on location and event type
Raceguide365
eventful
#7
Include photos in your posts
A Facebook or Twitter post accompanied with an image get more than
double the shares of a plain text post
Photos can boost potential retweets of any given tweet by up to 35%.
Blog posts that feature at least one image almost twice as many views than posts without an
image
Statistics
1.39 billion monthly active users as of December 31, 2014
On average 890 million people log onto Facebook daily
The average time spent on Facebook is 8.3 Hours per user per month
The highest traffic time is between 1:00-3:00pm during the week
42% of marketers report Facebook is critical or important to their business
Facebook
#8
Post Consistently
Post at least 2-3 times week for best results
#9
Target your post
Target your posts to specific groups
#10
Check your insights
Discover Who, When, Why and How
people are looking at your page
Format your future post like the
posts that had the best results.
#11
Schedule your posts
Brands that post outside of business hours have a 20% higher
engagement rate.
#12
Keep posts short
Posts that are 80 characters or less see a 27% higher
engagement rate
Statistics
2nd largest search engine
More than 1 Billion unique users visit YouTube each month
Process more than 3 Billion searches a month
More than 6 Billion hours of video are watched each month on YouTube
100 Hours of video are uploaded to YouTube every minute
According to Nielsen, YouTube reaches More U.S Adults Ages 18-34 than any
cable network
YouTube
#13
Use InVideo programming
YouTube InVideo Programming is your branding watermark.
You can upload a PNG or GIF image, including your channel logo
or company logo.
#14
Learn more about ZapEvent
Add a card to your video
Cards allow you to add a new layer of interactivity to your videos.
Adding a call to action to your video
#15
.
Embed your video on your website
Increase the visibility of your video on YouTube
Lets your fans know you are on YouTube and directs
them to your channel.
Statistics
There are over 500 Million active users on Twitter
42% of Twitter users learn about products and services via Twitter
100% of Twitter users listen to their twitter stream but only 55% actively Tweet
Over 300 billion tweets have been shared since the network launched
The average Twitter user follows five or more businesses. Over a third (37%) of
Twitter users will buy from a brand they follow.
Twitter
#16
View analytics
Two ways to view Twitter analytics
1. Each individual tweet posted
2. Analyze your whole Twitter account with
https://analytics.twitter.com/
#17
Use #hashtags in your posts
# Indicates a topic or theme of conversation
Twitter recommends using no more than 2 hashtags in a post
#18
Do NOT use all 140 characters
Allow people to retweet you and respond to your tweets.
#19
Add a custom Twitter background & header
Make it creative and personal
#20
Tweet discount and promo codes to your follower
Over 90% of users say they follow businesses on Twitter to get discounts
and promo codes
Statistics
300 Million monthly active users
Total of 20 Billion photos have been shared
1.6 Billion Likes and 60 Million photos shared every day
The most Instagrammed brand is Nike with 23 Million posts using #Nike
57% of Instagram users access the site daily
Instagram
#21
Post pictures people can’t see
anywhere else
Exclusive photos from behind the scenes at your
event.
Give your fans and followers a reason to view your
Instagram account.
#22
Connect Instagram with other
social networks
Allows you to share your Instagram photos on
other social media platforms
#23
Embed Instagram videos in your blog or website
Easy way to add Instagram photos and videos to the
stories you want to tell.
Statistics
Currently, there is 347 million users on LinkedIn
LinkedIn sends nearly 4 times more people to your homepage than Twitter &
Facebook
Every 2 seconds LinkedIn gains a new member
187 million unique visitors to LinkedIn each month
40% of users check LinkedIn daily
LinkedIn
#24
Search for people using filters
Searching with filters allows you to search for a specific audience based on
interests or organization.
You can hide or show checkboxes for a category by clicking on the triangle
icon to the right of the category name.
#25
Find your sponsor’s page
Grouping your page with your sponsor's page will
help promote your event to a larger audience
#26
Avoid evening, late afternoons, and
weekends.
Busiest times are morning and midday Monday-Friday
Statistics
Currently, there is 70 million users on Pinterest
The average time spent on the site at a time is 15.8 minutes
Pinterest is the 13th most viewed website in the U.S
69% of users engage with pins of things that they’ll eventually own
The average user spends 98 minutes a month a Pinterest
Pinterest
#27
View Your Analytics
Pinterest analytics will tell you your most popular pins and
what pins are driving the most traffic
It also lets you know what your audience is most interested in
#28
Pin tool extension
Allows you to easily Pin blogs, pictures, and
articles
Immediately shows on your organization’s
Pinterest board
#29
Add new content to increase visibility
Over 80% of pins are re-pins
Only 20% of the time new content is being posted
If your company or organization is creating new
content on Pinterest, there is a better chance that it
is going to be repined
#30
Create a group board
Group boards look just like normal boards except you can invite
multiple join to share pins
Share your board with committee members and sponsors for
your event.
Makes your event more personable
Sources
Forbes.com
http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/
HubSpot
www.Hubspot.com
9 Clouds
www.9clouds.com
Buffersocial
https://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy
Entrepreneur
http://www.entrepreneur.com/article/235596
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