Transcript Slide 1

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Social media generates more business exposure, market
insight, and increases sales
Improving traffic is another benefit followed by building new
partnerships
More than half of marketers indicated that a rise in search
engine rankings was a benefit of social media marketing
As search engine rankings improve, so will business
exposure, lead generation efforts, and a reduction in overall
marketing expenses
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Facebook
Twitter
Pinterest
Instagram
Yellow Pages
Direct Mail
YouTube
LinkedIn
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Most of your customers and potential customers are on Facebook
3 million users around the world spend approximately 55 minutes on
Facebook every single day
Almost an hour every day? That's a lot of time and opportunity to grab
consumer attention
FREE opportunity to reach out to your audience in their preferred
environment, improve your SEO rankings and visibility, and show off your
business in a way that people can relate to
Facebook itself offers a “how to use Facebook for business marketing” with
a 4-step process to get you started
 Build your page
 Connect with people
 Engage your audience
 Influence friends and fans
 https://www.facebook.com/business/overview
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More people are viewing Facebook from their smart
phones and tablets everyday over their computers
Making sure that you can be found through mobile
searches should be a priority since 91% of people
who perform local searches say that they use
Facebook to find local businesses online
Facebook Pages (a specific type of profile that is
different than a profile or a group) allow your business
to categorize itself properly, auto-accept friends (fans),
and create an interactive space where people can
engage with your business
 Your Facebook Page should be linked to your website
and/or blog; it should be printed on your business
cards; and it should be mentioned in every piece of
promotional material you distribute
 Facebook Post Example: Choose a color any color.
Try Pirouette® window shadings expanded offering
now with seven distinct fabrics in 65 vibrant colors.
More: bit.ly/Wv8br
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6 million people are Twitter users
51% of people on Twitter talk to businesses
Twitter is the top used social media tool used by marketers
People go to Twitter to share what they know and learn in
return
Twitter users are hungry for new ideas, opportunities,
information, services, and products
If your business is not part of this exchange, you're leaving two
huge opportunities untouched: growing your business and
improving it
Twitter also gives you another channel for listening to, and finding
out about, your customers:
 what they like or dislike about your company
 how they feel about your brand
 what suggestions they have for improvement
 what their favorite products are and why
 Using Twitter is evidence that your business is participating in this
whole social media thing and obviously a "with-it" kind of outfit that
people might be interested in doing business with
 Twitter lets you hear what other people are saying. Using Twitter
Search you can find out what people are saying about a particular
topic, enabling you to keep your ear to the ground about your
company and the competition.
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Twitter will give you opportunities to meet and talk to people, some
of whom you would never get the chance to talk to otherwise. And
some of those people might be the very business contacts you've
been seeking, people you want to start projects with, source
product from, or even hire.
 Assuming your potential and existing customers are on Twitter, you
can instantly let them know your news, whether it's an
announcement or a new product, a special deal, or an upcoming
event they may be interested in.
 Twitter Tweet Example: Choose a color any color. Try Pirouette®
window shadings expanded offering now w/ 65 vibrant colors.
bit.ly/Wv8br (114 characters)
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With more than 100 million visits for the month of May, Pinterest
has become a good resource for marketers
Today, the site is visited daily by more than 1 million visitors who pin
their favorite photos/images that depict style, recipes, crafts, etc.
Every pin is a link to the source of the image, usually an external
site – in this case, a link to your site
Every “repin” of the image can lead readers in a straight road back
to your site
Users who are searching for data may click on an image, arrive at
your website, and be converted from a passerby to the future
customer
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Pinterest launched business pages. This update lets you use
Pinterest commercially.
Great way to drive traffic back to your website and get even
more exposure for your business.
Be Selective: Don't pin every single product in your store,
every image from your blog, etc... Pin the best ones.
Use Teasers: Don't give all the goodies away in one image
or one image description. Create pins that relate to your
products or services and give just a little info to guide them
to your site for more.
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Visual marketing is a main trend for 2014
In the last few years, the use of Instagram by companies has skyrocketed
Sharing photos to develop a brand name and reputation is just the start of a
successful visual marketing strategy on Instagram
With millions of users, Instagram has become the perfect opportunity for
brands to get quick messages and photos to their target audiences
Instagrammers are already using hashtags to share photos about their
favorite brands and to hopefully get noticed by them
By creating their own hashtags and running photo campaigns, these brands
can create a context for their fans to share photos
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Instagram is the perfect tool to showcase a more private side to your
product
It can be used to display how the products are made
Another great way to take advantage of that personal feel is to
introduce your followers to your team – post photos around the office,
or even of the office itself
Have a healthy balance of fun images and business pictures
Create authentic content: Rather than posting perfectlyPhotoshopped images of your product, keep your content authentic.
Backstage and candid photography reveals the real people behind your
brand.
Maximize your hashtags: When posting images that do not contain a
product or service, but rather are intended to communicate around your
brand, utilize hashtags to connect the dots
Yellow Pages offerings like websites, video, social, mobile and
search engine marketing will be their primary growth drivers in the
coming years
 And by 2015, an estimated 53% of global Yellow Pages revenues
will be digital, compared with 29% in 2011
 Many people would be surprised to learn that the same companies
that deliver their phonebooks also provide them with the local
business information they find online or access via apps on their
mobile device, or the daily deals they purchase through links
shared on social networks like Facebook and Twitter
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DirectMail.com is a channel-agnostic form of advertising that allows
businesses to communicate straight to the customer, with advertising
techniques
DirectMail.com helps you outperform your competition by communicating
directly to your buyers, donors, voters, and members in a language that
resonates with them in their preferred communication form, whether that is
direct mail, email, Web, social media, or another method
According to Business2Community, DirectMail.com boasts a 65 percent
conversion rate
When you send out a mass email, there’s a good chance it will be filtered
out of the intended recipient’s inbox. According to CRW Graphics, junk mail
filters will only get more advanced and more sensitive as time passes.
However, with DirectMail.com you are almost guaranteed delivery to the
intended recipient
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With a DirectMail.com campaign, you have the
ability to leverage customer information and target
the prospects most likely to respond to your
message
Because direct mail is delivered directly to your
prospects’ hands, they are virtually guaranteed to
see your message.
Keep customers up to date – news, products,
promotions, etc
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YouTube is the largest video platform by far: 154 million monthly
viewers in the U.S.
It’s the world's second largest search engine
36% of U.S. businesses over 100 employees already use YouTube
for marketing purposes. YouTube adoption is growing at 24% per
year.
Internet video viewing was up 35% and mobile video viewing went
up 20%
Watching video content on computers has become just as popular
as watching video content on television among online consumers
There are many YouTube users who have hundreds of thousands
of subscribers - research to find YouTube users whose audiences
may be interested in your product or service and partner with them,
then have them talk about you in their videos
 Show products being used and made and how to use the product
videos
 One of the best ways to turn YouTube views into traffic and sales is
to invite people back to your website at the end of your videos make it really easy for them by including a clickable link right in the
video description box.
 YouTube is owned by Google, so each video you publish on
YouTube has the potential for high search visibility. Make sure to fill
out every available empty box when you publish your video: title,
tags, description, category.
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LinkedIn is a business networking social media platform that
allows businesses and employees to interact for professional
development
Has over 100 million members, making it an indispensable
resource for businesses looking to expand its web presence
2 people join LinkedIn every second
It is the world's largest professional networking social site
Of all the social media networks out there, LinkedIn is unique
in that it’s focused on business, business professionals, and
business connections
Company Reach - Your employees who are on LinkedIn are
already listing your company in their profile. If you have a
Company Page, now your employees are linking to it. So
anytime someone views their information, that is an opportunity
for them to also view you.
 Product Awareness - You can list multiple products/services
on different pages and see which pages are getting the most
visitation and interaction.
 Search Engine Optimization - Did you know that LinkedIn
Jobs appear in search results and on Twitter? LinkedIn is its
own job search engine as well. If you're not listing jobs there,
you could be missing valuable employees.
 Lead Generation - You can link back to your website for your
products and content that you are sharing on your LinkedIn
Company Page.
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Free
 Collect Feedback
 Build Awareness
 Communicate With Customers
 Connect/Network
 Announce Events
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