Transcript Document

Presidents
Assembly
Monthly
Webinar
July 19, 2012
A recorded version of this webinar will be available
through July 2013 at:
https://www1.gotomeeting.com/register/202071592
During the Webinar – Just Ask!
Please use this question area to communicate
with us throughout the webinar. Have a
question…type it!!
Raise Your Hand
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to speak your questions.
You can click on the “Raise
Your Hand” button. When we
are ready for your question,
we will unmute you and call
on you.
Presidents Assembly Leadership
2012-2013
Lola Kakes
Carolynne Mather
Rachael Bender
Greater Tucson
Lakeland Metro
Chair-Elect
Southwest Florida
Immediate Past Chair
Chair
[email protected]
2012-2013 Presidents Assembly Steering Committee
Regional Representatives
Nancy Chorpenning
NAWBO Atlanta
Southern Region
Patsy Foxworth
NAWBO San Antonio
Western Region
Janet South
NAWBO Indianapolis
Midwest Region
Sandy Spadaro
NAWBO South Jersey
Northeast & Atlantic Region
What the Presidents Assembly Does:
Presidents Assembly Steering Committee is responsible for:
• Serving as “voice of the chapters” on the National Board and
facilitating communications between National and the
chapters
• Facilitating chapter collaboration/information sharing via
webinars
• Creating a community of chapter leaders
• Helping chapter leaders with strategic planning, problem
resolution, etc.
WEBINAR SCHEDULE
Mark Your Calendar NOW!
Webinars will be held on the third Thursday of every month at
noon Eastern time.
Upcoming Webinars:
• August 16 – Building a Good Team
• September 20 – Engaging Your Members
• October 18 – Best Practices from NAWBO Conference
• November 15 – Social Media and Your Chapter
• December 20 – Driving Membership
* Schedule subject to change
Suggest a webinar topic by emailing
[email protected]
PA Facebook Page
Use to share
news and
information;
exchange best
practices; ask for
help; etc.
All chapter
leaders are
welcome to join.
Please do not
use to market
your business.
News from National
Lola Kakes
PASC Chair
Poll Question
• Will you be attending the national conference:
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Yes, already registered
Yes, will be registering soon
I hope to attend, but don’t know yet
I am not planning to attend
Poll Questions
• If you are attending the conference, will you
be participating in the Leadership Training on
Thursday?
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Yes, can’t wait
I hope to, but I don’t know yet
Undecided
Will not be attending the conference
October 4-5, 2012 | Louisville, Kentucky
Some of the Great Speakers Include:
•
Kathy Ireland, CEO, Kathy Ireland Worldwide
former supermodel whose company now sells
around $2 Billon in retail annually
•
Katrina Markoff, founder Vosges Haut-Chocolat
One of Inc. magazines 500 Fastest Growing Companies
and American Expresses‘ Woman of the Year
•
Nell Merlino, President and CEO of Count Me In for
Women’s Economic Independence and
Make Mine a Million $ Business program
October 4-5, 2012 | Louisville, Kentucky
Leadership Training:
Additional morning session includes breakfast -- $50
CHAPTER CONTEST!
The Louisville Chapter won with 28 registrations and has
won two FREE conference registrations!
(Indianapolis was right behind with 15 registrations!)
DID YOU UPDATE YOUR ROSTER?
• If you have transitioned to a new board, the
chapter administration needs to update ALL
board members.
• All chapter board members must be current
with membership dues!!!!
• Log in on nawbo.org; go to Chapter
Administrator Tools; select Update Leadership
Roster
 Designate chapter administrator for web access
 Designate recipient of chapter rebate reports
 Any questions? Contact
[email protected]
Be on the Look Out
D&O Insurance Renewal Forms will be sent
soon.
Please contact Chapter Services at
[email protected] if you have not
received it by August 1st.
Congratulations
• Congratulations to our newest Chapter –
Southwest Florida has received their official
NAWBO Charter!
• Do you have a special event you wish others
to know about? Send an email to
[email protected] with the
information you want posted to the National
website.
Public Affairs Update
• San Antonio - Department of Health and Human
Services' Assistant Secretary for Administration, Ned
Holland will speak on August 9th in San Antonio at
the invitation of the San Antonio Chapter.
Meet the Board
• Laura Yamanaka
• President of Team CFO,
Inc.
• Los Angeles Chapter
Chair of NAWBO National
Best Practices
from the Leadership Boot Camp
PASC Members who attended:
• Rachael Bender
• Nancy Chorpenning
• Patsy Foxworth
• Janet South
Moderated by Lola Kakes
“The Changing Face of Membership Organizations:
Leadership Challenges and Strategies”
• In today’s membership marketplace, there are
three reasons people join:
– Networking
– Access to Information
– Advocacy
Poll Question
• Of the three major reasons to join NAWBO,
which do you think is the most important?
– Access to Information
– Advocacy
– Networking
New Member Recruiting & Membership Retention
Rachael Bender
• New Member Recruiting
– Develop a WBO list from local government sources (city, county
occupational licenses); and WOB certifying agencies
– Use strategic partnerships with other groups like Women in
Construction, Association for Women Lawyers
– Target women in diverse industries and women with larger companies
– Offer different programming for larger businesses like CEO
Roundtables
– Target younger women business owners
– Focus on companies who have been in business for 3+ years
– Use discount coupons for event registration
(Can be given away at an event table, or in an email
to a specific list, etc.)
New Member Recruiting & Membership Retention
Rachael Bender
• New Member Recruiting
– Tap back into expired members.
• Reunion Meeting – Invite former members to a special event. Ask them to
let the group know what they are doing now. Former members who left
the organization because of a business sale, may have started new
companies.
– Reward members for bringing in new members or guests. Free meal at
next meeting, praise them at the meeting.
– Member referral contest
– Great local discount program
• Members and corporate partners offer members-only discounts.
– Survey guests who have attended meetings to find out why they didn’t
join.
New Member Recruiting & Membership Retention
Rachael Bender
• Member Retention
– Remember that retention starts the moment they join not at renewal!
– New member reception (new members & board members)
– Ask members why did you join NAWBO and how can NAWBO better
serve you?
– Have events for legacy (long-term) members
– Create a role for past leadership that is an honor for them to do (but
not time-consuming)
– Create additional vehicles of engagement – book clubs, satellite social
groups (for chapters with a large geographic area)
– Have a membership committee call on members up for renewal at least
3 months prior to renewal date
– Create a buddy or mentoring system
Successful Corporate Partnerships
Nancy Chorpenning
• Atlanta’s Corporate Partner Benefit Matrix
Successes & Challenges of NAWBO Chapters
Patsy Foxworth & Janet South
San Antonio Successes:
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•
•
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Membership Ambassadors – Our membership chair has set up a team to meet and
greet everyone at our monthly meetings.
Membership Chair calls and welcomes all new members and sets a face-to-face
meeting with them to go over how to get the most out of your NAWBO
membership.
Membership Committee follows-up for the first three months with all new
members to make sure they are “feeling good” about their membership.
Membership Committee reaches out to all renewing members 60-90 days prior to
their membership renewal time to make sure they “feel good” about their
membership.
Membership Committee has a new program where they select from our Chapter
Membership, one business owner to profile and highlight every week on our
Chapter Facebook Page and in our monthly e-letter. We are also adding an annual
award for the NAWBO Member of the Year.
Successes & Challenges of NAWBO Chapters
Patsy Foxworth & Janet South
San Antonio Successes cont.:
• Board Meetings – are held at our Corporate Partners’ locations. We allow the CP
to present to the board for about 5 minutes. Telling us about them and what is
going on in their world. Each Board Member gets to introduce themselves and
their business to the CP (round robin style – 30 second elevator speech).
• Corporate Partners – we’ve asked our CP’s to participate on committees. This has
been very successful and our CP’s have really enjoyed this and have stepped up to
the plate with some great ideas and involvement.
• Meetings – not being cliquish. We turned this around with the Ambassador
Program. Creating a welcoming atmosphere. The response has been great.
• Variety of programs for members to engage with each other – Business
Networking Breakfast; Lunch Connections; Cocktail Connections and special
socials.
Successes & Challenges of NAWBO Chapters
Patsy Foxworth & Janet South
San Antonio Challenges:
• Getting more people to volunteer for committees.
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To meet this challenge, we have initiated the Ambassador Program with our Membership
Committee as an out reach to members to get them involved.
Meeting with members face-to-face has helped to get more volunteers into committees.
It is also an educational process – reminding members that the best way to get the most out of their
membership is to get involved.
Getting people to RSVP for events early – they tend to wait until the last minute
(day before).
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To get people to register earlier for events, we have started an early-bird drawing
We do a series of emails to remind and engage members and Corporate Partners in order to RSVP
early
We have initiated a Corporate Partner (CP) Liaison Program. This program has one Board
Representative responsible for a particular Corporate Partner. That Liaison is to make contact (email
and phone calls) to the CP to get their list of people who are attending events and also to make
them aware of any special events going on. They also find out from our CP’s what is going on in their
businesses.
Successes & Challenges of NAWBO Chapters
Patsy Foxworth & Janet South
Indianapolis:
• Business Development and promoting economic development through education
• Public Policy which impacts business practice
• Membership engagement:
– Get members immediately involved on a committee
• Circle for Learning:
– Small groups rotating subject matter and corporate partners. Win-Win for all
Successes & Challenges of NAWBO Chapters
Patsy Foxworth & Janet South
Indianapolis:
Have written protocol to reach out immediately to new members
• Engage (members)
– Get them involved
• Structure (with strategy)
– Visionary at top – tier down to worker bees
• Brand (message)
– Business development, education, public policy, strategic alliances
Successes & Challenges of NAWBO Chapters
Three Top Tips
• Indianapolis – Make sure you have a good structure in place;
always be aware of your brand; and engage your members in
the process.
• San Antonio – Be consistent; develop and communicate your
benefits; and make sure you deliver what you say you will.
• Louisville – Maintain the personal calls – the warm touch; ask
what they need; communicate with them.
Using Social Media to Grow Your Chapter
• Use Social Media to tell a story –
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Why does your chapter exist?
Why are you a member?
Why are you involved?
Feature a member in your social media posts
• Use different types of posts – status updates, pictures, videos, links,
questions, polls, events
• Make sure you respond to any comments
• Comment on your member’s pages as your chapter
• Have your members post testimonials of other members on the
chapter Facebook, LinkedIn or other social media page.
• Ask board members to all contribute to the social media effort.
• Use a Social Media calendar
Using Social Media to Grow Your Chapter
• Most chapters find Facebook fan pages to be a better choice than a group
page.
– Fan pages are indexed by Google and are open to all
• On Facebook tag other pages like the local newspaper, other
organizations in your post. This will then show up on their wall.
• Find your chapter’s social media addict and ask them to manage your
accounts
• LinkedIn Group pages and Twitter are not as actively used.
• Meetup.com groups have been a successful way to reach potential new
members.
• Advanced Social Media Tools:
– Hootsuite.com – Manage multiple social media accounts, schedule updates in one
dashboard, enhanced analytics. $9.99 /month unlimited accounts, Free up to 5 profiles
(w/out the enhanced analytics).
– Sproutsocial.com - Manage multiple accounts, schedule updates, enhanced analysis.
$39 /month
– Useful with Media Calendar!
Social Media Calendar
Atlanta
Target Pub Date
Author
Sept
Content Type
DM
DM
DM
dm
text and links
text and links
text
video and text
dm
pictures
tues
dm
text
wed
Thur
Fri
Week of 10/4
mon
Tue
weds
thurs
fri
week of 10/11
mon
dm
dm
dm
text and pics
video and text
text
dm
dm
dm
dm
DM
video and text
text
text
pics
pictures
dm
text
dm
dm
dm
dm
pics
text and pics
videos
text
dm
dm
dm
dm
videos
videos
pics
pics
Week of
Tue
wed
thurs
fri
week of 9/27
mon
Tue
wed
Thur
Fri
week of 10/18
mon
tues
wed
thurs
Title/Topic
increasing fans and followers
event awareness
business expo info - facts and stats
member profile
who is in nawbo?
member accomplishment & finance fridays
event and member awareness
event focus
Facebook
140
Twitter
26
status update
status update
status/wall
status
tweeting out events
2-3 tweets
2-3 tweets
links
status/album
2-3 tweets
pictures from book club meeting
update/album
2-3 tweets
member profile
amazing facts about women owned businesses
member accomplishment & finance fridays
marketing week
event focus & pics from business expo
marketing tips
member profile
amazing facts about women owned businesses
member accomplishment & finance fridays
getting ready for Q4 - the last lap of 2010!
event focus - webinar?
update
status update
status update
2-3 tweets
2-3 tweets
2-3 tweets
status update
wall/videos
posted to wall
status update
everything
links
facts tweeted
tweet events
2-3 tweets
2-3 tweets
status update
4-5 tweets
wall/status
status update
wall/videos
pics
2-3 tweets
2-3 tweets
tweet links
2-3 tweets
wall/video
wall/video
wall/video
wall/video
2-3 tweets
2-3 tweets
2-3 tweets
2-3 tweets
pics from business expo
member profile and new member welcome
new tools to help you run your business better
member accomplishment & finance fridays
sweepstakes entries
select interesting entry to feature to fans
select interesting entry to feature to fans
select interesting entry to feature to fans
select interesting entry to feature to fans
post 1
pictures of event
space
promote next book
club
article on finance
whitepaper
webinar on sales and
marketing?
Social Media Calendar
Month
June
Week Days
Month
July
Week Days
2nd - 6th
9th - 13th
16th - 20th
23rd - 27th
Monday
Info Tuesday
Tuesday
Poll Wednesday
Wednesday
Blog Thursday
Thursday
Humor Friday
Friday
Focus:
Theme:
Keywords:
Events:
Monday
Info Tuesday
Tuesday
Poll Wednesday
Wednesday
Blog Thursday
Thursday
Humor Friday
Friday
Focus:
Theme:
Keywords:
How to access
Events:
Invitation to Webinar
What is Best Practices?
List of Best Practice Items
Chapter Operations Manual
Forms & Documents
Poll Question
Webinar
Humor
Follow up to Webinar
Poll Question
Share Comments
Humor
Set up monthly editorial calendars, for example:
• Monday – call it Membership Monday
• Wed – Top Business Question
• Friday – “Freebie” Friday – humor plus coupons
Best Practices from Leadership Boot Camp
Chapter Best Practices
Presidents Assembly Webinar - PASC
Members
Programs & Special Events
Janet South
• Annual Awards Luncheon
– Celebrate success of WBE community
– Seek out well-known, respected leaders in business community for
support
– Create value proposition for corporate partners participation
– Attend and participate in targeted affinity organizations.
– Network
Programs & Special Events
Janet South
• Reach out to local legislators, Mayor, Governor, Lieutenant
Governor,
– Form strategic active committee to attend public forums, state of the
city, M/W outreach events.
– Be courteous and respectful even when you disagree.
• Know your audience and what they are passionate about
– What do they consider ROI? Business growth, contacts, education
focus.
Programs & Special Events
Janet South
• Utilize the talent of your own membership
• Use in kind services
• Seek out interns for task
– Project grade based
– Huge opportunity for corporate partners to support for education
mission
– Expands and brands NAWBO presence and influence in education
community
Programs & Special Events
Janet South
• Procurement
– World food tables (example set up 4 tables)
• Latin, Italian, Greek, German with food from each country
– Each country can represent an industry or corporate partner to
discuss procurement
• Utility, Pharmaceutical, Manufacturing, Government Agency
– Members visit each table to learn how to become vendors and grow
business
Strategic Planning
Nancy Chorpenning
• Practically Painless 1-Page Business Plan
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Vision Statement – What are you Building?
Mission – Why do you exist?
Strategies – How will you build and manage?
Objectives – What results are you looking to
achieve?
– Plans – What are 3-5 capacity /projects /programs
that must be completed this year?
Questions?
Thank you for participating in
NAWBO Presidents Assembly Webinar!
• We look forward to talking to you next month. The
webinar will be on August 16th at noon Eastern on
Building Your NAWBO Team.
• To share this information with your chapter’s leadership,
visit NAWBO Presidents Assembly Community for the
slides or the Facebook Presidents Assembly Page for the
link to the recording.
CONTACT NAWBO
Member Services: [email protected]
Chapter Services: [email protected]
Presidents Assembly: [email protected]
News/Article Submissions: [email protected]
Website/Technical Support: [email protected]
Your Feedback is Welcome!
Please send feedback to [email protected]