Transcript INTRODUCTION TO MAP - Ross School of Business

MAP 2007
Multidisciplinary Action Projects
Stephen M. Ross School of Business
at the University of Michigan
The MAP Program is...
... an action-learning course that
places teams of first year MBA
students in a company
environment to learn how to
integrate business disciplines and
turn theory and experience into
valuable action.
The MAP Program is ...
... the largest projects course at Ross Business
School. Over 550 businesses have sponsored
more than 1100 MAP projects over the last
fourteen years worldwide.
How MAP Works
 Follows
 Seven
first year MBA core curriculum
week project period
(March through end of April)
 One
team of four to six students is
assigned to each project
First Year MBA Curriculum







Marketing
Financial Accounting
Microeconomics
Corporate Strategy
Statistics
International
Business
Finance




Organizational
Behavior
Managerial
Accounting
Operations
Management
and ...
MAP
FOCUS: Key Business Disciplines

Business Communications

Business Information Technology

Corporate Strategy/International Business

Finance

Managerial Accounting

Management and Organizations

Marketing

Operations Management Science
MAP Projects Are...

Action-based and multi-functional

Corporate, entrepreneurial & nonprofit organizations

Domestic and International

Specific to the sponsor’s business needs

Required to have cross-functional integration for
project success

A priority for the Company/Organization
Deliverables to Sponsors

Comprehensive Written Report
with actionable recommendations

Formal Presentation at sponsor location to
project liaisons and senior management
(International projects may be presented via video conference)
Benefits for Sponsors
 Get a “fresh look” from an
unbiased team
 Receive recommendations
in a short time frame
 Work with a highly
motivated and intelligent
group of MBA students with
diverse skills, backgrounds
and experiences
 Gain exposure to the latest
business tools, techniques
and theories
 Receive thorough, high
quality recommendations at
a low price (expenses only)
 Achieve valuable company
exposure to the student
team/section/class.
Reinforces recruiting
strength/company profile at
the Ross School of Business.
 To be a partner with the
Ross School in the practical
education of future business
leaders
Learning Objectives for Students
 Develop outstanding teamwork skills
 Strengthen critical thinking and analysis skills
 Enhance capacity to analyze and solve business problems from a
multidisciplinary perspective
 Build written and oral communication skills
 Strengthen project management skills
 Develop problem definition and project scoping skills
 Deepen understanding of core course concepts, methodologies &
tools
 Develop interpersonal skills (e.g. effective relationship building)
 Strengthen capacity to implement change
Example of MAP 2006 Project Sponsors
American Express
Intel
Fort Lauderdale, United
Kingdom & Canada
Hong Kong, Singapore, China
& Taiwan
Wal-Mart Stores
SC Johnson
Bentonville, Arkansas &
Santiago, Chile
Ghana
Procter & Gamble
Whirlpool
Cincinnati, Ohio
Romania & Italy
MAP Project Topics













Annual Sales Forecasting
Business Development
Capital Appropriation
Change Management
Competitive Industry Analysis
Country Assessment
E-Commerce Strategic
Implementation
Feasibility Studies & Business
Plans
Financial Forecasting/Modeling
Growth Strategy
Internet Delivery/Infrastructure
Inventory Management
Market Entry Strategies












Market Expansion Analysis
Marketing Plans
New Product Development
Order Fulfillment
Product Distribution
Product Launch
Production Scheduling
Procurement
Recruiting & Selection
Risk Analysis
Strategic Business Plan
Value Chain Management
Most Successful MAP Projects...
 ... are important to the company
 ...are accomplished in seven weeks
 …are multidisciplinary and challenging
 ...have project liaisons who are invested in the final
results
 ...have project liaisons who are available to the
students
 ...provide necessary and reasonable resources to
support the project, i.e. personnel, data, financial
support
Some of Our Past Project Sponsors...





































3M Company
Abbott Laboratories
American Express
Americprise Financial
Asterand
Avery Dennison
Baltimore Bayhawks
Baxter Healthcare Corporation
BJ Services
Chip Ganassi Racing Teams
Cisco Systems
Coca-Cola
Cummins, Inc.
DaimlerChrysler Corporation
Dell Computer
Domino’s Pizza
Dow Chemical Company
DTE Energy
Ethicon Endo-Surgery
Express Digital Graphics, Inc.
Ford Motor Company
General Electric Company
General Motors Corporation
Habitat for Humanity
Harris & Baseview, MediaSpan
Johnson & Johnson
J.P. Morgan Chase
Lotus Engineering
Make-A-Wish Foundation
Meijer
Microsoft Corporation
Pratt & Whitney
Procter & Gamble
Toyota Motor Sales
TRW Automotive
University of Michigan Health System
Vyalex, Inc.



































3 M Company
Alpha Romeo
Aravind Hospital
Ashoka
Bethany Kids International
Border’s Group
Burns & Wilcox
The Carter Center
Chemtura Corporation
Chiasma
Clinton HIV/AIDS Initiative
Citigroup
Cognifit
Habitat for Humanity International
Hines - Mexico
Infosys Technologies
Intel
International Child Care
Israel Incubator System
Landmine Survivors Network
MentorWave
MicroVest Capital Management, LLC
Portugal Telecom
Rainforest Expedition
SC Johnson
Sharpbyte
Slovakia Ministry of Tourism
Solar Household Energy
Solutia
Syntel
Tribeca Agroindustrial e Comercial Ltda
Vision Healthsource
Wal-Mart Stores, Inc.
Women for Women International
Whirlpool Corporation
Sponsors Requirements
Fill out on-line Project Proposal at MAP website
Appoint a Company Liaison & Alternate Liaison
Allow Access to Information & Personnel
Provide Resources:
personnel, work area, computers, phone/fax,
and copy equipment
Reimburse Student Project-Related Expenses in a
timely manner
MAP 2007 Application Dates
September 1, 2006
Project Proposal
Submission Begins
December 1, 2006
Final Deadline
for Submission of
Project Proposals
Key Dates for MAP 2007
December 1, 2006
 Project Proposals Due
January 10-14
 Students bid on projects
January 24
 Team assignments are
announced
March 5
 MAP Kick-off (students
only)
 Students start project
orientation/work at the
sponsor site after March
7th
April 23, 24, 25, 26
 Final Presentations
Want to Know More?
For additional information on becoming a
MAP Sponsor, contact:
Gale L. Amyx
Managing Director
Multidisciplinary Action Projects
Ross School of Business,
University of Michigan
701 Tappan Street
Ann Arbor, MI 48109-1234
Phone: (734) 763-2463 FAX: (734) 763-2468
E-Mail: [email protected]
www.bus.umich.edu/MAP