Transcript INTRODUCTION TO MAP - Ross School of Business

MAP 2004
Multidisciplinary Action Projects
University of Michigan
Business School
The MAP Program is...
... A business “residency” that places
teams of first year MBA students in
a company environment to learn
how to integrate business
disciplines and turn theory and
experience into valuable action.
The MAP Program is ...
... the largest projects course at Michigan. Over
300 businesses have sponsored more than 700
MAP projects over the last twelve years
worldwide.
How MAP Works
 Follows
 Seven
first year MBA core curriculum
week project period
(March through end of April)
 One
team of four to six students is
assigned to each project
First Year MBA Curriculum
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Marketing
Financial Accounting
Microeconomics
Corporate Strategy
Statistics
International
Business
Finance
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Organizational
Behavior
Managerial
Accounting
Operations
Management
and ...
MAP
FOCUS: Key Business Disciplines
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Business Communications
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Computer and Information Systems
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Corporate Strategy
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Finance
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Managerial Accounting
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Marketing
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Operations Management
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Organizational Behavior & Human Resource
Management
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Statistics
MAP Projects Are...
 Specific
business needs with easily
identified starting and ending points
 Multidisciplinary
 Challenging
 Outcome
is important to the Company
Deliverables
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Comprehensive Written Report
with actionable recommendations
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Oral Presentation at company
location to senior management and
Michigan Business School MAP faculty
(International projects may be
presented via video conference)
Benefits for Companies
 Get a “fresh look” from an
unbiased team
 Receive recommendations
in a short time frame
 Work with a highly
motivated and intelligent
group of MBA students with
diverse skills, backgrounds
and experiences
 Gain exposure to the latest
business tools, techniques
and theories
 Receive thorough, high
quality recommendations at
a low price (expenses only)
 Achieve valuable company
exposure to the student
team/section/class.
Reinforces recruiting
strength/company profile at
the Business School.
 Partner with the University
of Michigan Business School
in the practical education of
future business leaders
Learning Objectives for Students
 Develop outstanding teamwork skills
 Strengthen critical thinking and analysis skills
 Enhance capacity to analyze and solve business problems from a
multidisciplinary perspective
 Build written and oral communication skills
 Strengthen project management skills
 Develop problem definition and project scoping skills
 Deepen understanding of core course concepts, methodologies &
tools
 Develop interpersonal skills (e.g. effective relationship building)
 Strengthen capacity to implement change
Example of MAP 2003 Sponsoring Organizations
American Express
Landmine Survivors Network
New York, New York
Bosnia
Dell Computers
The Carter Center
Houston, Texas
Ethiopia
Procter & Gamble
Citigroup
Cincinnati, Ohio
Singapore
MAP Project Topics
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Annual Sales Forecasting
Business Plan Development
Capital Appropriation
Change Management
Competitive Industry Analysis
Data Warehousing/Mining
E-Commerce Mass Customization
E-Commerce Strategic
Implementation
Feasibility Studies & Business
Plans
Financial Forecasting/Modeling
Internet Delivery/Infrastructure
Inventory Management
Market Entry Strategies
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Market Expansion Analysis
Marketing Plans
New Product Development
Order Fulfillment
Product Distribution
Product Launch
Production Scheduling
Proposal Preparation
Procurement
Recruiting & Selection
Risk Analysis
Strategic Business Analysis
Value Chain Management
WWW Strategies
Most Successful MAP Projects...
... are important to the company
...are accomplished in seven weeks
…are Multidisciplinary and Challenging
...have liaisons who care about the project results
...have liaisons who are available to the students
...provide necessary and reasonable resources to
support the project, i.e. personnel, information,
financial support
Some of Our Sponsoring Organizations...
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American Express
AT&T Wireless
BEI Duncan Electronics
Bob Bondurant School of High Performance Driving
Baxter Healthcare
Citicorp Electronic Financial Services
Comerica Bank
DaimlerChrysler Corporation
Detroit Newspapers
Domino’s Pizza
Flint Ink
Focus: HOPE
Ford Motor Company
General Motors Corporation
Gordon Food Service
Ideal Steel
IBM Corporation
Johnson & Johnson
J.P. Morgan Chase
Kmart Corporation
Kraft Foods
MEDSTAT
Milliken Chemical
Northwest Airlines
Procter & Gamble
QAD, Inc.
St. Joseph Mercy Hospital
Steelcase
University of Michigan Health System
Valassis
Wal-Mart Stores, Inc.
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3rd Eagleview
Alpha Romeo
Aravind Hospital
Bethany Kids International
Border’s Group
Burns & Wilcox
The Carter Center
Citigroup
Data Mate
Habitat for Humanity
Israel Incubator System
Landmine Survivors Network
Novar Controls
Rainforest Expeditions
Rainforest Foundation
Sharpbyte
Slovakia Ministry of Tourism
Solar Household Energy
Vision Healthsource
Whirlpool Corporation
Sponsoring Organization Requirements
 Prepare a Project Proposal
 Appoint a Company Liaison & Back-up Liaison
 Attend One MAP Event at the Business School
(International project liaisons are not required to attend)
 Allow Access to Information & Personnel
 Provide Resources:
personnel, work area, computers, phone/fax,
and copy equipment
 Reimburse Student Project-Related Expenses in a timely
manner
MAP 2004 Application Dates
November 3, 2003
Project Proposal
Submission Begins
January 7, 2004
Final Deadline
for Submission of
Project Proposals
Key Dates for MAP 2004
January 7
 Project Proposal Due
January 23
 Company Liaisons Attend
MAP Company Day at the
Business School
March 3
 Student Teams’ First Day
at Company Sites
April 26, 27, 28, 29
 Final Presentations at the
Company Site for CMAP.
 IMAP presentations (video
conference) scheduled the
week of April 22nd
Want to Know More?
For additional information on becoming a
MAP Sponsoring Organization, contact:
Gale L. Amyx
Managing Director
Multidisciplinary Action Projects
University of Michigan Business School
701 Tappan Street
Ann Arbor, MI 48109-1234
Phone: (734) 763-2463 (734) 763-2468 FAX
E-Mail: [email protected]
http://webuser.bus.umich.edu/programs/map/