Transcript Slide 1
The MALPH Marketing Project
Jane K. Sundmacher, M.Ed.
Marketing & Public Relations Coordinator/PIO
Northwest Michigan Community Health Agency
Background: Community,
hospital, clinical, business, and
academia
Health Educator/Program Coordinator
Administrator for Community Health
& Health Promotion at Oakwood Hosp
Adjunct Professor at Wayne State
University
Program Development/Grant Writing
Consultant
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Health Department
Assignments
Community Health Assessment
Coalitions
Program Design/Grant Writing
Risk Communications
Marketing Communications
Strategic Planning
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Effective Communication
is a Priority
Point person for communication
activities
Policies and procedures
Spokesperson
Training
Media Database/Media Contacts
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Marketing Project Goals
Raise awareness among the general
public of the critical functions
performed by public health
Gain long-term engagement and
support from the legislature
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EPIC-MRA Poll
Executive Summary
Health related problems and issues
are a major concern for Michigan
residents.
Top priorities for state funding:
Medicaid for children, education,
public health
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EPIC-MRA Poll
Executive Summary
Half of respondents said taxes and
fees they pay to support programs
are “too high”
Unlikely they would support higher
taxes for additional funds that would
enable LPH to to focus more of their
efforts on prevention
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EPIC-MRA Poll
Executive Summary
Any increased state spending of
health programs would have to come
as a result of state government
putting a higher funding priority on
health care programs and and
services in the budget process
Michigan voters feel there is too little
financial support for local public
health departments, and specifically
too little for preventive programs
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Positioning
Logo/tag line
reinforces public
health message over
time
Speaks with a
unified voice
Represents care and
compassion and
prevention and
protection
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Strategies and Tactics
Engage the public health system to
focus on communication efforts
Align messages and timing
Leverage larger stories to focus on
Michigan’s public health activities
Identify existing research and
conduct research to provide a
communications focus
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Strategies and Tactics
Provide tools and training for
spokespersons
Identify events for public health to
advocate for its work and programs
Develop strategies to better align
communications among partner orgs
Develop measurable goals at local
and state levels
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Key Economic Messages
Kathie Marchlewski, Midland
Daily News: There’s a
suspicion that it’s not just labor
costs driving business out of the
state of Michigan; it also could
be the fact that Michiganders
don’t eat well and don’t
exercise. To put it bluntly,
many are fat. That makes them
sick and sickness is expensive
to treat.
An unhealthy state
is bad for business
We all bear the
cost of an
unhealthy
population
Disease prevention
programs save
money
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Messages
Everyone benefits from the work of
public health organizations
Public health organizations are vital
to homeland security and serve as
first responders in the event of
manmade or natural disaster
Public health organizations work daily
to keep Michiganders safe
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MALPH Marketing Tool Kit
Logo
YPH news releases and fact sheets
References
Stump Speech Presentation
MDCH monthly advertising buys
MDCH news releases
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2007 Year of Public Health
Safe Homes = Safe
Families
Healthy Hearts
Healthy Beginnings
Public Health
Summer Safety
Reduce Your Risk
Bats, Bugs and
Bacterial
Back to School
Be Prepared
Cancer Prevention
and Control
“Kick Butts”
Stepping Up to a
Healthier You
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