Transcript Slide 1

The MALPH Marketing Project
Jane K. Sundmacher, M.Ed.
Marketing & Public Relations Coordinator/PIO
Northwest Michigan Community Health Agency
Background: Community,
hospital, clinical, business, and
academia
 Health Educator/Program Coordinator
 Administrator for Community Health
& Health Promotion at Oakwood Hosp
 Adjunct Professor at Wayne State
University
 Program Development/Grant Writing
Consultant
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Health Department
Assignments
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Community Health Assessment
Coalitions
Program Design/Grant Writing
Risk Communications
Marketing Communications
Strategic Planning
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Effective Communication
is a Priority
 Point person for communication
activities
 Policies and procedures
 Spokesperson
 Training
 Media Database/Media Contacts
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Marketing Project Goals
 Raise awareness among the general
public of the critical functions
performed by public health
 Gain long-term engagement and
support from the legislature
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EPIC-MRA Poll
Executive Summary
 Health related problems and issues
are a major concern for Michigan
residents.
 Top priorities for state funding:
Medicaid for children, education,
public health
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EPIC-MRA Poll
Executive Summary
 Half of respondents said taxes and
fees they pay to support programs
are “too high”
 Unlikely they would support higher
taxes for additional funds that would
enable LPH to to focus more of their
efforts on prevention
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EPIC-MRA Poll
Executive Summary
 Any increased state spending of
health programs would have to come
as a result of state government
putting a higher funding priority on
health care programs and and
services in the budget process
 Michigan voters feel there is too little
financial support for local public
health departments, and specifically
too little for preventive programs
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Positioning
 Logo/tag line
reinforces public
health message over
time
 Speaks with a
unified voice
 Represents care and
compassion and
prevention and
protection
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Strategies and Tactics
 Engage the public health system to
focus on communication efforts
 Align messages and timing
 Leverage larger stories to focus on
Michigan’s public health activities
 Identify existing research and
conduct research to provide a
communications focus
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Strategies and Tactics
 Provide tools and training for
spokespersons
 Identify events for public health to
advocate for its work and programs
 Develop strategies to better align
communications among partner orgs
 Develop measurable goals at local
and state levels
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Key Economic Messages
 Kathie Marchlewski, Midland
Daily News: There’s a
suspicion that it’s not just labor
costs driving business out of the
state of Michigan; it also could
be the fact that Michiganders
don’t eat well and don’t
exercise. To put it bluntly,
many are fat. That makes them
sick and sickness is expensive
to treat.
 An unhealthy state
is bad for business
 We all bear the
cost of an
unhealthy
population
 Disease prevention
programs save
money
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Messages
 Everyone benefits from the work of
public health organizations
 Public health organizations are vital
to homeland security and serve as
first responders in the event of
manmade or natural disaster
 Public health organizations work daily
to keep Michiganders safe
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MALPH Marketing Tool Kit
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Logo
YPH news releases and fact sheets
References
Stump Speech Presentation
MDCH monthly advertising buys
MDCH news releases
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2007 Year of Public Health
 Safe Homes = Safe
Families
 Healthy Hearts
 Healthy Beginnings
 Public Health
 Summer Safety
 Reduce Your Risk
 Bats, Bugs and
Bacterial
 Back to School
 Be Prepared
 Cancer Prevention
and Control
 “Kick Butts”
 Stepping Up to a
Healthier You
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