Transcript Sponsorship How to do it in today's changing economy!!

Creative ideas for the festival and events industry
What is the new sponsorship
 Implementation of
mutual beneficial
relationship
 Community Enrichment
 Sustainable and on going
venues and themes
 Involves the community,
cultures and health and
wellness
 Our reputation and
attraction and our assets
as Hawaii based venue
Changing needs of sponsors
Name recognition, merging Value based recognition-Who
is a community partnerwith business-Traditional
Emerging way
values
 Branding
 Financial enticement
 Location mystic
 Financial as bottom line
 What value is this to the state
 How does it affect our
environment
 Who is benefited
 How will the sponsor become
integrated with the
community
Theme based Festivals that draw a
specific crowd
Sports, culture, food, fun
 Sponsors now need to make
their dollars count
 The new economic times
need to meet basic needs
 Identifying that crowd and
making branding be part of
that culture
 Benevolent co operative
endeavors will make the
sponsor a part of the
community more fully
Health, Wellness, Aging,
Fun and Family Adventure
Themes that will attract business
to participate, sponsors want #’s
Involvement with local
business
 Who is the sponsor serving
 Why would local and
national business be involved
 Who is the target audience
 How can the events be
marketed
 Why would a sponsor be
involved
 Involvement of private and
municipal agencies
Festival of Weddings
Benefits for event,
for the sponsor, and community
Sponsor benefits
Community benefits
 Exposure to the community
 Partnering with businesses
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will strengthen brand name
Sales of product or service
Enhanced reputation in the
community
Networking with other
entities in the community
Opportunities for ongoing
events and partnerships.
and non profits who can
support communities needs.
 Opportunities to build report
with business
 Impute into the services of
business
 Sharing goals with business
Events Benefits
 Each event will find the
sponsors that will
benefit their theme
 Events will grow with
continuing sponsorships
and new sponsors
coming on board
 Events are sustainable by
giving to the community
What is the new partnership
with sponsors
 To sum up in this changing economy it is important
that sponsors will see the new emerging values as
having social, environmental and cultural aspiring
benefits, that look to the future and ongoing
relationships that will continue and grow
Families partnering
get to know
Example of community
Keiki Day Maui
 Sponsors were the
 Kiwanis
 Hawaii Association for
Children and Youth
 Neighbor hood Place, a non
profit social services agency
resources for preschoolchildren
Sustainable living institute of
Maui--- SLIM
 Eco tourism
 Enhancement through
community ,educational
institutions, business,
 Sponsored by HTA,
MCC, Maui electric,
Maui Tomorrow,
 http://www.youtube.co
m/watch?v=MSc1eN3by9
w
 Forum on Sustainable
Tourism Pathways for
Maui Nui
Conclusions
 There is a growing request by the community to have
events that will fill full the needs of families, and
environmental sustainability. The current sponsors are
willing to address these needs as it will give them
avenues to cooperate with many local and national
business. The visibility of the current economic and
social trends are broadening the base of them events
and including the themes or environment,
sustainability and community based themes.