Transcript Powerpoint Presentation for Desert Festival

43rd Annual Borrego Days Desert Festival
*Borrego Trailblazers*
October 24 – 26, 2008
2008 Theme: *Borrego Trailblazers*
 Grand Marshall: Huell Howser
Travel Television Celebrity
 Celebrating past and present pioneers
of Borrego Springs
Call for Sponsors
High visibility, well-attended event
5, 000 – 8,000 weekend visitors expected
Promotion, Marketing, & Advertising
Tap into Borrego Springs’ markets:
– Families with children
– Residents and visitors
– Nature enthusiasts
– Artists, photographers
– Campers, hikers, golfers
– Desert lovers
– RVers
The Classic Desert Festival
 Ideal sponsorship opportunities for San
Diego, Borrego Springs, and regional
businesses
 Desirable demographics – leisure
travelers and visitors with discretionary
income; large Hispanic population; affluent
residents
 Extensive marketing and promotion by
Chamber of Commerce
 Terrific photo opportunities
Borrego Trailblazers: A Full Week-end Celebration!
Friday, October 24
 Rotary Club Kick-off Breakfast, 6:30 –
9:30 am
 Miss Borrego Springs Pageant, 7pm
 Installation of Honorary Mayor for 2008 2009 term
 Authentic Cowboy Camp setup from the
Hole-In-The-Wall Gang
Borrego Trailblazers: A Full Week-end Celebration!
Saturday, October 25
 Hometown Parade, 11am Seeking Sponsor
 Arts & Crafts Fair,9am – 5pm
 Classic Car Show, featuring many beauties, awards &
prizes Seeking Sponsor
 Food Court, Beer Garden, 12noon – 5pm
 KidZone, attractions for kids, all day Seeking Sponsors
 Music in the Park – music throughout the day at the
Circle Seeking Sponsor
 Colorado Desert Paleontology Research Lab Open
1 – 4pm
 Dance Party and Concert with Nitro Express! One of the
finest and hardest working Country Music bands in
Southern California 4 – 7pm Seeking Sponsor
A Full Week-end Celebration!
Sunday, October 26
 Lions Club Breakfast, 6:30 – 9:30 am
 Arts & Crafts Fair, 9am – 3pm
 Food Court, Beer Garden, Noon – 3pm
 KidZone, 10am – 3pm Seeking Sponsor
 Classic Car Show – Breakfast & Caravan
Seeking Sponsor
 Children’s Games & Entertainment,
12:30pm – 4pm Seeking Sponsors
Sponsorships: High Visibility Recognition
 Title Sponsor: $10,000
 Music Festival Sponsor: $5,000
 Parade Sponsor: $2,500
 KidZone Sponsor: $2,500
 Dance Party Sponsor: $2,500
 Classic Car Show Sponsor: $1,500
 Children’s Games & Entertainment Sponsor: $1,500
 Music in the Park Sponsors: $1,000
 KidZone Game Booth Sponsors: $500
 Marching Band Sponsors: $250
 Parade Banner Sponsors: $250
 Parade Trophy Sponsors: $100
 Classic Car Show Trophy Sponsors: $35
Festival Title Sponsor: $10,000
“The 43rd Annual Borrego Days Festival brought
to you by. . . “
 Newspaper Ads & Festival Program – Your name
and logo featured prominently in all promotion and
on cover of 5000 event programs; full-page ad;
special recognition
 Complimentary week-end accommodations for
up to 4 people
 Parade Banners and Announcements
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space during
Festival
Music Festival Sponsor: $5,000
Music in the Park
 “The DreamCatcher Stage” – with great music,
all day
 Parade and Main Stage Banners
 Parade Announcements by Parade Emcee
 Newspaper Ads & Festival Program – Your name
and logo in all promotion and 5000 event programs;
full-page ad
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space during
Festival
Parade Sponsor: $2,500
“The 43rd Annual Borrego Days Parade
A Wonderful Hometown Parade
 Parade Announcements by Parade Emcee
 Newspaper Ads & Festival Program – Your name
and logo prominently featured in all promotions,
with half-page ad in 5000 event programs
 Banner and Announcements
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space during
Festival
KidZone Sponsor: $2,500
A Great Opportunity!
 Saturday and Sunday, all day
 5 Kid-Pleasing Bounce-House Attractions For
Borrego Springs’ kids, the Festival is something
special
 On-site Banners with your name and logo
 Newspaper Ads & Festival Program – Your
name in all promotions and half-page ad in 5000
event programs
 Banners, and Announcements
 Parade Announcements by Parade Emcee
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space during
Festival
Dance Party Sponsor: $2,500
Saturday, October 25, 4 – 7pm
On-Site Banners & Signage
 Parade Announcements by Parade Emcee
 Newspaper Ads & Festival Program - name and
logo in all promotion and half-page ad in 5000
event programs
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space
during Festival
Classic Car Show Sponsor: $1,500
A Great Opportunity!
Saturday, October 25, 9am – 2pm
This show’s a show-stopper – Featuring many
beauties, all classics.
 On-site Banners & Signage
 Parade Announcements by Parade Emcee
 Newspaper Ads & Festival Program – Your name
and logo in promotion and quarter-page ad in 5000
event programs
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
Kids Games & Entertainment Sponsor: $1,500
A Great Opportunity!
Sunday, October 26, 12noon – 4pm
Great fun for families! Entertaining music, games,
and surprises to delight!
 On-site Banners & Signage
 Parade Announcements by Parade Emcee
 Newspaper Ads & Festival Program – Your name
and logo in all promotion and quarter-page ad in
5000 event programs
 VIP Tickets to *Borrego Trailblazers* Gala
honoring Huell Howser
 Complimentary Commercial Booth Space during
Festival
Music in the Park Sponsors: $1,000 Each
Great Opportunities!
 Saturday, October 25
 DJ Music provided continuously throughout
the day
 Newspaper Ads & Festival Program –
Your name and logo in all promotion and
listing in 5000 event programs
 Parade Announcements by Parade
Emcee
 Complimentary Commercial Booth
Space during Festival
Kids Zone Game Booth Sponsors: $500
Newspaper Ads & Festival Program – Your
name and logo in all promotion and listing in
5000 event programs
Parade Announcements by Parade Emcee
Marching Band Sponsors: $250
 Your banner leads the band!
 Listing in 5000 Program Guides
 Your sponsorship supports young
performing musicians
Parade Banner Sponsors: $250
Your banner leads the band!
Listing in 5000 Program Guides
Parade Trophy Sponsors: $100
 Parade Banner
 Listing in 5000 Program Guides
 Your Sponsorship supports winning
band entries
Classic Car Show Trophy Sponsors: $35
Choose the Car Category for Sponsorship!
Parade Banner
Listing in 5000 Program Guide
Thanks for your Support!
 The Borrego Days Desert Festival is a
cherished and long-running tradition
 We appreciate your interest in our 43rd
Annual event
 Here’s to a great kick-off to another
beautiful desert season!
Together, We’re Better