Transcript Communications Matter - National Education Association

Communications Matter
Why You Need To Communicate
Share Information
Get Members to Act
Ensure Understanding
Create Value in the Association/Take
Credit/Create culture of belonging
Keeping silent lets rumor become fact
What’s Your Association
Narrative?
How Do I Communicate?
Paper
Pixel
Person
What do we share?
SUCCESSES
ASSOCIATION NEWS
TRAINING OPPORTUNITIES
MEMBER BENEFITS
CONTRACT UPDATES
ANYTHING YOU CAN TAKE CREDIT FOR/BRAG ABOUT
ANYTHING RELATED TO SALARY AND BENEFITS
STORIES ABOUT MEMBERS. PEOPLE LIKE TO READ NAMES
OF PEOPLE THEY KNOW AND SEE THEIR PICTURES.
Paper Newsletter
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Bi-Monthly
Can’t do that? Do a mid and end of the year review
Can’t do that? Do an end of the year round up
Just do something that gives the Association a visible
presence in the local to create value
--Let’s talk about how to create the newsletter for a
minute--
As Needed Communications
• Negotiators Report (same colored
paper as newsletter)
• Meeting/Training Announcement
Reminders
• External Communications
Visibility Creates Value
Bulletin Board
Look at Me!
I have
important
information for
you to share
with your
members!
Post on Bulletin Board
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Latest Newsletter
Member Benefits/www.neamb.com
Any Announcements/Meetings
Weingarten Rights
Building Rep Name and email
Local Association Leadership
names/emails
 MEA contact information for local
office and www.maineea.org
Which Gilligan's Island Character are
you?
Climate Survey
Want to know what members, think, want need
from the Association?
Just ask them in a simple climate survey which:
 Engages Members
 Opens lines of communication
 Lets members feel like someone is listening
 Give the Association a clear area to focus
work and produce results for members
QUESTIONS?
COMMENTS?
READY FOR ME TO SHUT UP?
GIOVANNA BECHARD
[email protected]
622-4418 x2205