Transcript Email Newsletter - hs

Prof. Dr. Eduard Heindl
Tejinder Singh
Agenda
 Introduction
 Why Email Newsletter
 Steps to Successful E- Newsletter
 How to build list
 How to clean List
 How to make money
 Disadvantages of E-Newsletter
 Case Study
 References
Introduction
An email newsletter is a message that is sent out to
subscribers typically on a regular interval.
Why Email Newsletter
 Increases Lead Generation and Cross Selling
 Increases Customer Lifetime Value
 Provides a Low Cost
 Increases Your Existing Marketing Efforts
 Provides Instant, measurable Results
 Customer retention
Steps to Successful E-Newsletter
 Define Your Goals for the Newsletter
 Establish a Voice and Have Consistency
 Build Value
 Scan able Content
 Track Results
 Subject Lines and Opening Lines Matter
 Use Double Opt in Newsletter Services
How to build a List
 Buy a ready mailing list
 Provide a free report
 Send free Newsletter after week.
 Promote your product
 Don’t promote in first report
How to clean List
 Remove addresses from bounce list
 Send re-subscribe notice
 Incomplete addresses remove regularly
 Special group of regular readers
 Check your "Unsubscribe" link often
How to make money
Earn money by selling advertising spaces
Disadvantages of E-Newsletter
 Spam
 Use of spam filters
 Getting a list with double opt takes time
 No guarantee that the message will be read
Case Study
 Penske Indianapolis sells Honda and Chevrolet
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vehicles.
Success is based on customer service and satisfaction
Used print direct mail to stay in touch with customers
After one month, 90 customer used tracking number
to schedule sales and service appointments
Cuts cost of direct mail by 75%
References
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http://www.eliteemail.com/glossary/email-newsletter/
Constant Contact®, Inc.;
http://www.constantcontact.com/aka/docs/pdf/why_email_newsletters.pdf
By Darren Rowse; http://www.problogger.net/archives/2008/10/28/how-to-build-asuccessful-email-newsletter/
By Dovinea; http://www.ehow.com/how_2225997_build-huge-list-emailmarketing.html
By Brooke Brassell; http://www.ehow.com/how_4998549_clean-email-marketingnewsletter-list.html
By Dovinea; http://www.ehow.com/how_2226162_own-free-newsletter-emailmarketing.html
By Narek Babrielyan; http://www.scribd.com/doc/9131490/Making-Money-FromSelling-Newsletter-Advertising-Space-NewslettereZine-Marketing-Tips .
http://www.dskom.de/E-Mail-Versand/E-Mail-Versand-Preise/e-mail-versandpreise.html
By L. Shepherd; http://www.ehow.com/facts_5011550_what-disadvantages-emailadvertising.html
By IMN; http://www.imninc.com/imn_site/pdf/cs_IMN_penske_final.pdf
Nielsen Norman Group;
http://www.otoolemarketing.com/downloads/EmailUsability.pdf