Email Newsletter - hs
Download
Report
Transcript Email Newsletter - hs
Prof. Dr. Eduard Heindl
Tejinder Singh
Agenda
Introduction
Why Email Newsletter
Steps to Successful E- Newsletter
How to build list
How to clean List
How to make money
Disadvantages of E-Newsletter
Case Study
References
Introduction
An email newsletter is a message that is sent out to
subscribers typically on a regular interval.
Why Email Newsletter
Increases Lead Generation and Cross Selling
Increases Customer Lifetime Value
Provides a Low Cost
Increases Your Existing Marketing Efforts
Provides Instant, measurable Results
Customer retention
Steps to Successful E-Newsletter
Define Your Goals for the Newsletter
Establish a Voice and Have Consistency
Build Value
Scan able Content
Track Results
Subject Lines and Opening Lines Matter
Use Double Opt in Newsletter Services
How to build a List
Buy a ready mailing list
Provide a free report
Send free Newsletter after week.
Promote your product
Don’t promote in first report
How to clean List
Remove addresses from bounce list
Send re-subscribe notice
Incomplete addresses remove regularly
Special group of regular readers
Check your "Unsubscribe" link often
How to make money
Earn money by selling advertising spaces
Disadvantages of E-Newsletter
Spam
Use of spam filters
Getting a list with double opt takes time
No guarantee that the message will be read
Case Study
Penske Indianapolis sells Honda and Chevrolet
vehicles.
Success is based on customer service and satisfaction
Used print direct mail to stay in touch with customers
After one month, 90 customer used tracking number
to schedule sales and service appointments
Cuts cost of direct mail by 75%
References
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
http://www.eliteemail.com/glossary/email-newsletter/
Constant Contact®, Inc.;
http://www.constantcontact.com/aka/docs/pdf/why_email_newsletters.pdf
By Darren Rowse; http://www.problogger.net/archives/2008/10/28/how-to-build-asuccessful-email-newsletter/
By Dovinea; http://www.ehow.com/how_2225997_build-huge-list-emailmarketing.html
By Brooke Brassell; http://www.ehow.com/how_4998549_clean-email-marketingnewsletter-list.html
By Dovinea; http://www.ehow.com/how_2226162_own-free-newsletter-emailmarketing.html
By Narek Babrielyan; http://www.scribd.com/doc/9131490/Making-Money-FromSelling-Newsletter-Advertising-Space-NewslettereZine-Marketing-Tips .
http://www.dskom.de/E-Mail-Versand/E-Mail-Versand-Preise/e-mail-versandpreise.html
By L. Shepherd; http://www.ehow.com/facts_5011550_what-disadvantages-emailadvertising.html
By IMN; http://www.imninc.com/imn_site/pdf/cs_IMN_penske_final.pdf
Nielsen Norman Group;
http://www.otoolemarketing.com/downloads/EmailUsability.pdf