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Gaming Standards Association
What is GSA - Our Mission
GSA is an international trade association representing
gaming manufacturers, suppliers, operators.
We facilitate the identification, definition, development,
promotion, and implementation of open standards
to enable innovation, education, and communication
for the benefit of the entire industry.
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Our Platinum Members
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2005 Board Of Directors
Chair
Vice Chair
Secretary
Treasurer
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Lyle Bell
Mark Lipparelli
John Boushy
Fred Lychock
Jeanne Marie Wilkins
Bob DelRossie
Joe Bailo
Derrik Khoo
Steve Sutherland
Brendan O’Connor
Ron Harris
Jon Berkley
Moti Vyas
Rob Siemasko
Seminole Tribe of Florida
Bally Gaming and Systems
Harrah’s Entertainment
R. Franco USA
Argosy Gaming
Aristocrat Technologies
Atronic Americas
eGenting
Konami Gaming
Multimedia Games
Rocket Gaming
TransAct Technologies
Viejos Gaming
WMS Gaming
Organization
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Membership Growth
80
76
70
68
Members
60
Platinum
59
Gold
50
Silver
40
38
37
35
Others
30
Total
22
20
10
8
0
1998
1999
2000
2001
2002
Year
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2003
2004
2005
Membership Composition
Affiliates
6%
Advisors
11%
Operators/Hotel
17%
OEM
18%
Manufacturers
48%
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Global Membership
Australasia
11%
Europe
20%
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Japan
9%
N. America
60%
Association Milestones
1998 - Gaming Manufacturers Association (GAMMA) formed
2001 - Operators invited to join the organization
2001 - GAMMA becomes the Gaming Standards Association (GSA)
2002 - Regulatory Advisory Committee to include regulators
2004 - Formal standards are released for GDS, BOB, and S2S
2004 - BOB and GDS simulators are developed (alpha test)
2005 - Formal implementation training program for developers
2005 - First S2S installations operational in Alabama and Florida
2005 - GSA announces its BOB V1.1 and S2S V1.1 standards
2005 - GSA releases GDS toolkit
2005 – GSA releases BOB Host and EGM Simulators
2005 - GSA opens its standards to the world
2005 – GSA and IGT join forces
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Why Standards?
Dataflow without Standards
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Dataflow with Standards
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What are our Standards?
Gaming Standards Drive Business Value
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Enable Communication on Three Levels
S2S
Coin
Acceptor
GDS
BOB
Player Tracking
Slot Accounting
Coin/Bill
Counters
S2S
Touch
Screen
Progressive
Game & Peripherals
Point of
Sale
S2S
Game
Control
Printer
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Kiosks
S2S
Coin
Hopper
Note
Acceptor
Voucher Manager
Game to Systems
Class II
Servers
System to System
How Were They Developed?
 Developed by members of Gaming Standards Association
(GSA):
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Operators
Game and Peripheral Manufacturers
System and Lottery Suppliers
Regulators
 Cross-pollination of ideas
 Much richer protocols than can be developed by any one
company alone
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Result = Improved Efficiency
 Better interoperability between different manufacturers’
equipment
 All 3 protocols (GDS, BOB, S2S) work together by design
 More & better choices
 Buying decisions can be based on quality, options and costeffectiveness, rather than adhering to a proprietary solution
 Reduce operational costs
 Simpler, repeatable solutions
 Deploy new technologies quickly
 Maximize utilization of staff resources
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Value Proposition
Visibility
 Standards enable data communication on three levels – GDS, BOB,
S2S and provide 360 degree visibility of patron behaviors, playing habit,
game preferences, dining, hospitality, entertainment activities…
Portability
 More choices, simpler repeatable solutions, higher quality, Exit option
Investment Protection
 Open standards are more robust
 Ensures smooth migration path to achieve new functionality
Increased ROI
 Increase revenues by 360 degree visibility on customer data
 Decrease costs by using more effective and efficient tools to manage,
analyze and evaluate productivity and profitability of operations
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GSA’s Three Standards
Three Complementary Standards
 GDS – EGM to peripheral devices.
 BOB – EGM to back-end systems.
 S2S – System to system and system to non-EGM
devices, e.g. kiosks.
 All three standards are designed to work together as
a total solution.
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Companies supporting GSA Standards
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Aristocrat
Asahi Seiko
Atronic Gaming
Bally Gaming & Systems
CashCode
Coin Mechanisms, Inc.
Cirsa
Harrahs Entertainment
IGT
JCM
Konami Gaming
Mars Electronics
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MGM
MoneyControls
Multimedia Games
NRT
Nova Gaming
Progressive Gaming
Revive Partners
R Franco
Rocket Gaming
Seminole Tribe
WMS Gaming
Q&A