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2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Good Things Happen When We All Pull Together
2006 Annual Meeting
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Agenda
Welcome (9:00am – 10:00am)
Antitrust Reminder
Financial Report / Review 2006 Budget
Achievements 2006
Keynote Speaker (9:20am – 9:40am)
Tom Peck, SVP & CIO, MGM MIRAGE
"The Impact of Standards on Operations"
Member Recognition
Closing Remarks
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Antitrust Reminder
GSA has strict antitrust guidelines that its Board and
members adhere to. A copy of the guidelines is included in
the handouts.
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Membership Growth
80
76
70
70
Members
60
71
59
Gold
50
Silver
40
38
35
37
30
Others
Total
22
20
10
Platinum
8
0
1998 1999 2000 2001 2002 2003 2004 2005 2006
Year
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
2006 Board Of Directors
Chair
Vice Chair
Secretary
Treasurer
Lyle Bell
Randy Hedrick
Moti Vyas
Fred Lychock
Robert Marnell
Ken Bossingham
Mark Lipparelli
Derrik Khoo
Ken Weil
Steve Sutherland
Brendan O’Connor
Don Karrer
Tom Galanty
Jon Berkley
Rob Siemasko
Seminole Tribe of Florida
IGT
Viejas Casino
R. Franco USA
Aristocrat Technologies
Atronic Americas
Bally Technologies
E-Genting
Harrah’s Entertainment
Konami Gaming
Multimedia Games
Penn National Gaming
Progressive Gaming
TransAct Technologies
WMS Gaming
John Hilbert
Bob McKenzie
Tom Peck
Ron Harris
Future Logic
MEI
MGM Mirage
Rocket Gaming Systems
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Financial Report
Financials: 2006 Budget vs. 2005 Audited
2006 (budget)
2005 (audited)
Revenues
$1,902,640
$1,635,010
Expenses
$1,882,882
$1,579,351
Retained Earnings
$ 333,142
$ 323,384
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
2006 Financials: Projection / Budget
2006 (projected)
2006 (budgeted)
Revenues
$2,103,440
$1,902,640
11%
Expenses
$2,002,987
$1,892,882
6%
Retained Earnings $ 423,837
$ 333,142
27%
2006 - Year of Implementation and Value Creation!
Variance
2006 Annual Meeting
Expenditure Breakdown
Technical Development
31%
Operational
45%
Training
8%
Certification
6%
Tradeshow and M eetings
4%
2006 - Year of Implementation and Value Creation!
M arketing
6%
2006 Annual Meeting
2006 Achievements
The Road to Open Standards
Industry Support for G2S
BOB/SSAS Integration (G2S) effort – since Oct 2005 there were 100+
meetings, 3 times a week, 31 industry experts, resulted into a 1200+
pages
Revised GSA Patent Policy
Old policy had strict penalty provision for non-disclosure > over
disclosure
Patents will be licensed under Reasonable Terms and Conditions
Committee Charters have been updated to define scope
Members must choose to ‘Opt-in’ to committee participation
Only ‘Necessary Patents’ must be disclosed
Board Strategic Focus
GSA Staff and Member Volunteer Effort
Technical Director hired - Marc McDermott
(ex chief of the electronic services division of the state of NV Gaming Control Board)
Total of 7,700+ hours of conference calls
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Technology
G2S – Game To System Standard
G2S v1.0 - December 2006 (Vote)
Transport Standard
Multicast v1.0 – Available NOW
Point-to Point v1.0 – November 2006 (Comments)
S2S - System to System Standard
S2S v1.2 – Available NOW
GDS - Gaming Device Standard
Note Acceptor, Touch Screen, Printer, Page Description Language,
Magnetic Card Reader - Available NOW
Certification
Profiles Development underway
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Implementation
G2S
Demonstrations of the standard by GSA members at G2E
S2S
Choctaw Casino Durant - Choctaw Tribe of Oklahoma
Hard Rock Casino - Seminole Tribe of Florida
Toolkits
GSA encourages 3rd party toolkit developers
International Community
Australia: AGMMA recommends GSA’s G2S as the protocol standard
for New South Wales
Russia: Exploring the use of GSA’s GAT as a standard
Regulations
Nevada regulations for downloadable software facilitate G2S
implementation
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Certification and Education
Certification
Development of On-line Certification Program
GSA issues GSA SAS certificates
The Open Group chosen as Certification Authority
Education
GSA provides grant of $900,000 to the UNLV Foundation
Assistant Professors in Informatics are actively being recruited
UNLV and GSA will develop academic / educational track on GSA
standards and technology
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Tom Peck
SVP & CIO - MGM MIRAGE
"The Impact of Standards on Operations"
GSA … The Right Thing to Do!
G2S, S2S, GDS, Transport, …
Reinvest Capital & Speed to Market
“GSA Facilitates the Identification, Definition,
Development, Promotion and Implementation of Open
Standards to Enable Innovation, Education, and
Communication for the Benefit of the Entire Industry.”
Develop Bench of Talent; Supportability; SDKs
Sharing of Data; Interoperability; Same “Language”
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
An Operator’s View
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
An Operator’s View
Lost Sales
Lost Marketing
Higher Costs
Ties up Capital
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
An Operator’s View
Complexity
Multiple Servers
Extra Staff
Ties up Resources
Consumes Capital
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
An Operator’s View
Lengthy Development … Testing … Regulatory Process = Hinders Agility & Speed
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Benefits of Standardization
“The world is getting smaller … hardware, software, and
content must move irrespective of boundaries & borders …
the need for commonality and standards grows.”
CEO of Major Technology Company
What this also means to our guests …
… the Las Vegas strip is getting “smaller”
… technology, games, devices must be transparent
… they want their games / options anytime, anywhere
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Benefits of Standardization
• Data must be consistent, accurate, available and shared
• Speed to market … differences sometimes paralyzes momentum
• Faster migration paths … adapt to meet business needs / trends
• Innovate … as technology moves forward, users get more benefit
• Standards expand the marketplace … the pie gets bigger
• Integrate the entire ecosystem … foster price competition … choose on
value and end-to-end experience
• Drives down TCO … allows for reinvestment
• We want product-rich AND customer-centric
• Draw professional service organizations in … integrators and ASPs
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Hospitality and Gaming 2010
• Brand is more powerful than location for hotel choice
• Brand is driven by experience
• Technology helps drive experiences … guests want consistency
• Corporate brands are replaced by more specific brands
• China, India and the Gulf Nations will add 1.4MM branded rooms
• “Machines” are replacing employee-customer interactions
• Customer segmentation … manage the multi-channel experience
• Personas (goals, attitudes, behaviors) drive customer desires
• Sell Experiences … NOT Products
• Stop selling standalone devices … consumers want end-to-end control
• Buying stand-alone products fails to capture downstream products, services
and content
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Boundary less Partnership
Operators
Manufacturers
Suppliers
For the Good of All!
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
GSA 2007 / Recognition
Our Focus in 2007
Certification
Education
Global Support
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Association Recognition
GSA Members
Atronic Systems – 5 Year Membership
Fred Lychock – Longest Serving Board Member
Christine Freytag – Project Manager
Michelle Olesiejuk – Executive Director
Jeana Hines – Technical Communication Consultant
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting
Closing Remarks
Q&A
Our Platinum Members
2006 - Year of Implementation and Value Creation!
2006 Annual Meeting