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Good Things Happen When We All Pull Together
The Power of One Solution
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
Industry Commitment
 Members continue to support GSA – to date: $8.2M in cash and $35M+
in additional resources
 G2S – Game To System Solution
 Since starting the integration effort in Oct 2005 there were 80 meetings,
310 hours of teleconference, 5150 man hours, 31 industry experts,
1000+ pages
 Australian Gaming Machine Manufacturers Association (AGMMA)
recommended GSA’s G2S as the Protocol Standard for New South
Wales, Australia
 Developing an academic / educational track on GSA standards and
technology
 HTNG and GSA to form closer relationship - GSA to offer protocol
solutions to HTNG’s Gaming SIG
 Started issuing GSA Certificates
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
Historic Approach to Adding Functionality
Slot Floor System
Vouchers
2006 - The Year of Implementation and Value Creation!
Bonusing
Player Media Server
Asian Gaming Exhibition
Challenges Of The Historic Model
 New wiring infrastructure for each new feature
 Lots of new gear needed between host and EGM
 How many network ports does each EGM have?
 Often new features don’t integrate with existing slot
accounting system
 Challenges with getting everything working together
 Adding a new feature is like building a solution from
scratch
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
G2S (Web Services) Approach
Slot Floor System
Config Server
Vouchers
2006 - The Year of Implementation and Value Creation!
Bonusing
Media
Download
Server
Server
Asian Gaming Exhibition
Advantages Of The G2S Model
 To implement a new feature
 Plug in new server
 Configure a group of EGMs
 Try out the new feature
 Get rid of it if you hate it (try before buy)
 G2S is designed so every functional group could be
owned by a separate server
 G2S Protocol already accommodates new features
 Configuration
 A rich Accounting Model
 All Messaging required to implement the feature
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
Are You Ready For The Players Of Tomorrow?
 Players have many entertainment options
 Understanding players is key in developing content
that works
 Developing games for generation X (born between
65 – 76) is a challenge
 Developing games for generation Y (born between
77 – 94) will be more puzzling
 New generation wants flashy graphics and anytime
/ anywhere access
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
Are You Ready?
 Speed and convenience of delivery is important
 Having what the customer demands available when
and where he want is a fundamental requirement
 Responding to rapidly changing player preferences
requires fast reaction and speed to market that will
determine the success of the operators
 Convergence is happening, competition is
increasing
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition
2006 - The Year of Implementation and Value Creation!
Asian Gaming Exhibition