Transcript Document

Independent Economic
Development Task Force
Meeting 6
September 18, 2013
K. Gleasman
Agenda
• Review and approve meeting notes from Mtg #5
• Status agency discussions (progress from 9/11/13) – All
• Iterate
o Definition of Economic Development
o Decision criteria
o Targeted company profile
• Calendar
• Other topics from task force
• Public Comment
• Adjourn
9/18/2013
2
Review and approve meeting notes from Mtg #5
Transylvania County
Independent Economic Development Task Force
9/11/2013 Meeting #5
Members Present:
x Bradford
x Gleasman
x Harris
q Higgins
Members Absent:
q Bradford
q Gleasman
q Harris
x Higgins
Others Present:
Various members of public, Kevin Smith representing Transylvania Times
Recording Secretary: Karen Gleasman
ITEM
DISCUSSION BEYOND SLIDE DECK
Review and approve Mtg Notes 4
Approved
Status for agency discussions
Decided each agency answers questions individually
Chamber of Commerce will be contacted again - RH
Trans Partnership - F. Porter and exec comm wants to come here- DN
EDAB - will meet 9/12 8AM - DB
HOB - met 9/11 expect response 10/11 - KG
TDA - questions emailed, will meet 9/26 - JW
TC Office of Plng and ED - expecting written response - RH
City of Brevard - will be contacted 9/16 - BH
Town of Rosman - met 9/10, expect response 10/10 - BH/DW
Status other action items
M. Burrows county stats Oct 2
8AM Friday 13, tour TVS
InterBike trade show - attendees will look for econ dev ops
HC vs TC econ dev - Wes Dickson to discuss with us
Brand and Marketing defn's
Brand - that which makes you distinct from others,
can be valued financially
Marketing - process of comunicating with customers
when you don't communicate they will make stuff up
Transylvania can have bad connotation - connect to real meaning
THROUGH THE WOODS
Updated Roadmap to complete tasks
Develop decision criteria for EDO
decision
Able to attract investment/reinvestment
Responsive to community we're doing this for
Easy to access - user friendly
Human capital includes great value from our volunteer base
Clear communication and cooperation amongst parts
Obvious - easy to explain/understand
Facilitates economic development not necessarily creates econ dev
Addresses the whole of the county
Other Topics
Meet with product development team
Small business stats you never knew article confirms 1 - 150 employees
Agriculture - need to explore multigenerational implications and
ways to create culture attractive to young farmers
For commisioners to accept org that we develop, neet to come up
with org direction with milestones
Success will depend on commissioners buy-in
Is branding premature for this task force
Public Comment
x Neumann
q Neumann
x Watkins
q Watkins
x Whitmire
q Whitmire
ACTION
Karen to correct date of meeting on the notes
All will continue with connections
Karen to contact Trisha for public notification
Karen to contact Don Shurett
Adjourn
9/18/2013
3
Status for agency discussions
On average in less than 5 minutes per; focus on progress since 9/11/13….
o Connection made?
o Date of next board meeting?
o Any issues?
o Other progress relative to these discussions
9/18/2013
4
Iterate: Definition of Economic Development
“Economic development is a process by which a community creates,
retains, and reinvests wealth, and improves the quality of life.”
David Dodson, MDC Inc, Chapel Hill, NC
9/18/2013
5
Iterate: decision criteria for EDO decision
• Covers all seven elements of solid approach to economic development
o Recruitment
o Existing Industry Effort
o Small Business Development
o Entrepreneurial Development
o Workforce Development
o Culture Creation
o Vision/Leadership/Accountability
• Anticipated good return on financial investment
• Great utilization of human capital
o Including great value of our volunteers
• Able to attract investment and reinvestment
• Responsive to community we’re doing this for
• Easy to access – User friendly
• Obvious – easy to explain/understand
• Facilitates economic development not necessarily creates economic development
• Addresses the whole of the county
• Clear communication and cooperation amongst parts
9/18/2013
6
Iterate: Targeted company profile
Target Company Profile
• Rev range: $5M - $50M
• Number of employees: 1-150
• Retention/expansion of current businesses
• Quality of place is big draw
9/18/2013
7
Other topics from task force members
9/18/2013
8
Public Comment
9/18/2013
9
Adjourn
9/18/2013
10
Calendaring Future Topics
As we consider these; let’s keep in mind roadmap to complete assigned
tasks. What role do these topics play in refining or augmenting the
steps along the paths? What is appropriate timing – now, soon, later?
• Mountain Bizworks - later
• Lean Startups - later
• Rails to Trails - later
• Other
9/18/2013
11
Targeted industry brainstormed list 9/4/2013
Goldsmith Industries Industries
Industries
Target
Company
Profile
Nutraceuticals
Aerospace industry parts
Cut & Sew
Outdoor Recreation Equipment
Food and Beverage
Composites
Consider methods of mfg: e.g.
precision maching, web based
3D Printing
Environmental industries, e.g.
recycled matls -> t-shirts
Rev range: $5M - $50M
Number of employees: 1150
Retention/expansion of
current businesses
Automotive Parts
Brevard College
BRCC
Quality of place is big draw
Sports, Health, and Wellness
Bamboo
Camps
Solo Worker
Destination spa
Medical equipment
Tourism
Destination health club
Labs e.g. biomedical
Research lab: e.g. farm/agri
Build musical instruments
Food processing, e.g. apples
Artisanal agriculture, e.g. mustards,
Do More bars
More movies here
Music recording studios
Expansion of TVS (tour opportuntity)
Parts/supplies for existing comp., e.g.
cans for OSKAR BLUES
9/18/2013
More like Everett Farms, Busy Bee
12
Roadmap to complete 3 tasks
TASK #1
Recommend TC EDO
Org Structure
TASK #3
ID Target Industries
Prelim Marketing Plan
 Have brainstormed
list of 25 targeted
industries
Debate Pros/Cons
Alternatives
Develop Alternative
Structures
Study J. Goldsmith
EDO Construct
Analyze Agency
Data
Reviewed and modified:




TC Assets
TC Challenges
Targeted companies profile
Approach to econ
development
 Branding
 Marketing
9/18/2013
TASK #2
Develop Mission/Vision
Brand for TC EDO
Modify J. Goldsmith
EDO Approach
Develop decision
criteria
Modify TC Assets
Challenges
Review Agency
Data
Review J. Goldsmith
Report
Collect Agency
Data
underway
9/11/2013
Prep for Agency
Data Collection
13