Transcript Document
Independent Economic Development Task Force Meeting 5 September 11, 2013 K. Gleasman Agenda • Review and approve meeting notes from Mtg #4 • Status agency discussions (progress from 9/4/13) – All • Status other action items o County statistics from M. Burrows – David Watkins o IEDTF tour of TVS – David Neumann o TC vs HC economic development process discussions – David Bradford o InterBike Trade Show – attendees look for econ dev ops – David Bradford • Roadmap to complete 3 tasks o Develop decision criteria for EDO decision • Other topics from task force • Public Comment • Adjourn 9/11/2013 2 Review and approve meeting notes from Mtg #4 Transylvania County Independent Economic Development Task Force 8/28/2013 Meeting #4 Members Present: x Bradford x Gleasman x Harris x Higgins Members Absent: q Bradford q Gleasman q Harris q Higgins Others Present: Various members of public, Eric Crews from Transylvania Times Recording Secretary: Karen Gleasman ITEM DISCUSSION BEYOND SLIDE DECK Review and approve Mtg Notes 3 Approved Status for agency discussions Decided each agency answers questions individually Chamber of Commerce has questions - RH Trans Partnership - date for next mtg established - DN EDAB - will meet 9/12 8AM - DB HOB - will meet 9/11 8:30 AM - KG TDA - questions emailed, will meet 9/26 - JW TC Office of Plng and ED - has questions - RH City of Brevard - will be contacted - DW Town of Rosman - will be contacted - BH InterBike Trade Show This represents economic dev well beyond tourism Mfg for high end bike parts is a big opportunity DB recommends path of least resistance to invite here IEDTF will not attend trade show Brand and Marketing defn's Brand - that which makes you distinct from others, can be valued financially Marketing - process of comunicating with customers when you don't communicate they will make stuff up Transylvania can have bad connotation - connect to real meaning THROUGH THE WOODS J. Goldsmith Marketing/Brand Examples of good TC marketing from TDA website! Agree that brand could more clear and consistent Web presence is challenged - need blog with daily pic, weather, etc Blog needs data analytics Brochure not high priority, except for trade shows We should support campaigns we don't own - e.g. Native Eye Wear Remember 80/20 Existing/New business support Required balanced approach to market to new companies with growing existing companies Add to Targeted Industries list Cut & Sew 3D Printing Environmental industries - recycled matls -> goods, e.g. tshirts Camps Medical equipment Labs e.g. biomedical Build musical instruments More movies here Music recording studios 9/11/2013 x Watkins q Watkins x Whitmire q Whitmire ACTION All will continue with connections DB will suggest to attendees: explore TC ED ops As task force we need to become familiar with growth patterns for existing companies And create community to help Books - Start-up Communities Lean Start-Up DB to contact Wes Dixon and Square Root to discuss development Henderson vs TC counties All go on-line to look at Henderson ED web site DW to contact M. Burrows for statistical TC trends Other Topics Public Comment x Neumann q Neumann Phil Davis is local branding expert Brand like "keep Austin weird" how about "Brevard Rocks" Every Canadian says "Go Canada Go" Check out Fairfield Iowa Biz Entrepreneur asson Book - Local dollars, local sense Overlap of effort may or may not be good J. Goldsmith said too many, fractious Brevard should continue to advertise in AAA magazine In creating brand, may be helpful to get outside perspective Brochures are good at trade shows We need help with start - ups BrevardRotary.org web site is good example Add Firearm and Accessories to targeted industries 3 Status for agency discussions On average in less than 5 minutes per; focus on progress since 9/4/13…. o Connection made? o Date of next board meeting? o Any issues? o Other progress relative to these discussions 9/11/2013 4 Status other action items • County statistics from M. Burrows – David Watkins • IEDTF tour of TVS – David Neumann • TC vs HC from economic development – David Bradford • InterBike Trade Show – attendees look for econ dev ops – David Bradford 9/11/2013 5 Roadmap to complete 3 tasks TASK #1 Recommend TC EDO Org Structure TASK #3 ID Target Industries Prelim Marketing Plan Have brainstormed list of 25 targeted industries Debate Pros/Cons Alternatives Develop Alternative Structures Study J. Goldsmith EDO Construct Analyze Agency Data Reviewed and modified: TC Assets TC Challenges Targeted companies profile Approach to econ development Branding Marketing 9/11/2013 TASK #2 Develop Mission/Vision Brand for TC EDO Modify J. Goldsmith EDO Approach Develop decision criteria Modify TC Assets Challenges Review Agency Data Review J. Goldsmith Report Collect Agency Data underway 9/11/2013 Prep for Agency Data Collection 6 Develop decision criteria for EDO decision • Covers all seven elements of solid approach to economic development o Recruitment o Existing Industry Effort o Small Business Development o Entrepreneurial Development o Workforce Development o Culture Creation o Vision/Leadership/Accountability • Anticipated good return on financial investment • Great utilization of human capital 9/11/2013 7 Other topics from task force members 9/11/2013 8 Public Comment 9/11/2013 9 Adjourn 9/11/2013 10 Calendaring Future Topics As we consider these; let’s keep in mind roadmap to complete assigned tasks. What role do these topics play in refining or augmenting the steps along the paths? What is appropriate timing – now, soon, later? • Mountain Bizworks - later • Lean Startups - later • Rails to Trails - later • Other 9/11/2013 11 Targeted industry brainstormed list 9/4/2013 Goldsmith Industries Industries Industries Target Company Profile Nutraceuticals Aerospace industry parts Cut & Sew Outdoor Recreation Equipment Food and Beverage Composites Consider methods of mfg: e.g. precision maching, web based 3D Printing Environmental industries, e.g. recycled matls -> t-shirts Rev range: $5M - $50M Number of employees: 1150 Retention/expansion of current businesses Automotive Parts Brevard College BRCC Quality of place is big draw Sports, Health, and Wellness Bamboo Camps Solo Worker Destination spa Medical equipment Tourism Destination health club Labs e.g. biomedical Research lab: e.g. farm/agri Build musical instruments Food processing, e.g. apples Artisanal agriculture, e.g. mustards, Do More bars More movies here Music recording studios Expansion of TVS (tour opportuntity) Parts/supplies for existing comp., e.g. cans for OSKAR BLUES 9/11/2013 More like Everett Farms, Busy Bee 12