Transcript Document

Independent Economic
Development Task Force
Meeting #15
December 4, 2013
K. Gleasman
Agenda
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Review and approve meeting notes from Mtg #14
Discussion with J. Goldsmith, starting with prepared questions
Full day 12/6 meeting
Other topics from task force
Public Comment –Summarized Input
Adjourn
12/4/2013
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Review and approve meeting notes from Mtg #14
Transylvania County
Independent Economic Development Task Force
11/20/2013 Meeting #14
Members Present:
x Bradford
x Gleasman
x Harris
q Higgins
x Neumann
Members Absent:
q Bradford
q Gleasman
q Harris
x Higgins
q Neumann
Others Present:
Various members of public
Recording Secretary: Karen Gleasman
ITEM
DISCUSSION BEYOND SLIDE DECK
ACTION
Review and approve Mtg Notes 13
Approved
Evaluate J. Goldsmith EDO Construct
Maintain TDA
HOB continues as Main St Program
Planning comes out of this org, maintained separately
Functions do not seem to line up with mission
No mention of workforce development
Move to functions: identify needed assets, advocate for needed assets
Finalize prep for J. Goldsmith visit 12/4
Review conclusions from Q1-22
Took original list of questions and modified
Meeting notes have modified list of questions
Need to add final input
Finalize approach for full day 12/6 mtg
x Watkins
q Watkins
q Whitmire
x Whitmire
Karen to get questions to Jeannette
Billy to collect final input
All come prepared to discuss proposed EDO's
Including Mission/Vision statements
Method to evaluate will be determined 12/6
Other topics from task force members
Public comment through email
No input received
Email account open:
[email protected]
Adjourn
12/4/2013
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Discussion with J. Goldsmith – starting with
prepared questions
• Why no mention of land use planning in county?
• How did you conclude:
• Significant economic development overlap amongst organizations
• $750K was the right budget
• No product available
• Why little mention of tremendous volunteerism?
• What are good measures for economic development success?
• How sensitive is Transylvania County competitiveness to tax rate?
• How do we push quality of place higher on selection criteria for incoming companies?
• What else can we do to reduce risk – i.e. keep companies in funnel longer?
• How do you connect org structure to deficits of TC Economic Development?
• Prioritize site selection criteria for us.
• How does 70% econ growth coming existing business jive with recommended org structure?
12/4/2013
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Full day 12/6 meeting – proposed agenda
• Review output of Economic Opportunity Network study
• Add final input from existing TC organizations
• Come prepared with Economic Development Organization structure
alternatives – with initial takes on:
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Mission/vision
Funding/Budget
Governance
Staffing
• We’ll discuss 12/6 how best to evaluate
• Next slide has the decision criteria we’ve worked on
• You’ve been provided with full size copies of summary of input
12/4/2013
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Decision criteria for EDO decision
1. Economic development is a process by which a community creates, retains, and reinvests wealth, and
improves the quality of life
2. Covers all eight elements of solid approach to economic development
a. Recruitment – soliciting companies to come or start here, includes marketing
b. Existing Industry Effort
c. Small Business Development
d. Entrepreneurial Development
e. Workforce Development – EDO consolidates needs and facilitates solutions
f. Economic Culture Creation
g. New business “ambassador” to smooth way with permitting, regulations
h. Vision/Leadership/Accountability – includes metrics related to mission and funding
3. Anticipated good return on financial investment
4. Great utilization of human capital including terrific volunteer base
5. User friendly – east to access, explain, and understand
6. Active engagement of the whole of the county
7. Clear communication and cooperation amongst parts
12/4/2013
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Other topics from task force members
12/4/2013
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Public Comment – summarized input
• Please send public comment to:
o email address:
[email protected] or
• Or provide in writing prior to or after each meeting.
• New email will be accessible to all task force members
• Karen Gleasman will ensure written comments are passed on to all
task force members
No input received last week
12/4/2013
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Adjourn
12/4/2013
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Roadmap to complete 3 tasks
12/06/2013
TASK #1
Recommend TC EDO
Org Structure
TASK #3
ID Target Industries
Prelim Marketing Plan
 Have brainstormed
list of 27 targeted
industries
Debate Pros/Cons
Alternatives
Develop Alternative
Structures
Study J. Goldsmith
EDO Construct
Analyze Agency
Data
Reviewed and modified:
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TC Assets
TC Challenges
Targeted companies profile
Approach to econ
development
 Branding
 Marketing
12/4/2013
TASK #2
Develop Mission/Vision
Brand for TC EDO
Modify J. Goldsmith
EDO Approach
Develop decision
criteria
Modify TC Assets
Challenges
Review Agency
Data
Review J. Goldsmith
Report
Collect Agency
Data
9/11/2013
Prep for Agency
Data Collection
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Mission statements
12/4/2013
Mission
COC
The Brevard/Transylvania Chamber of Commerce shall promote the economic well
being of the local business community and be a catalyst for the collaboration of
businesses, local government, civic and community organizations in order to
enhance the quality of life for its residents.
TP
To promote diversified industries and mfg establishments within Transylvania
County, rendering financial and/or other assistance, acquiring real or personal
property as needed, to make contracts, serve as Certified Development Company
under SBA, and to act in conjuction with TCED Commission for betterment of trade
area of TC
EDAB
Advisory board to county commissioners in developing and carrying out effective
Economic Development Program
HOB
Non-profit organization whose purpose is to maintain a vital downtown.
Revitalization is done through design, economic restructuring, promotion, and
organization
TDA
commissioned by the Legislature and our Commissioners in 1986, to work on travel
and tourism in our county
TCOPED Actively support a diverse mixture of existing and new businesses in order to
retain and create new jobs, increase the tax base, and promote as
Brevard The mission of the City of Brevard is to promote a high quality of life, support
economic prosperity, and cultivate community while honoring its heritage and
culture.
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Targeted completion date – after upgrade
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Oct 23, 2013: propose process to analyze agency data
Oct 30, 2013: finalize process to analyze agency data (retreats?)
October 31, 2013: most all agency input received
November (with holidays): analyze data
December: propose/evaluate organization construct alternatives
End of January: Interim report to community – Brand, mission, vision,
brainstormed list of targeted businesses, and EDO construct(s)
• Feb 12 – finalize org construct, brand, mission, vision
• March – Select targeted businesses, develop initial marketing plan
• March – Final report prepared/presented to community and commissioners
12/4/2013
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Definition of Economic Development
“Economic development is a process by which a community creates,
retains, and reinvests wealth, and improves the quality of life.”
David Dodson, MDC Inc, Chapel Hill, NC
12/4/2013
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Targeted industry brainstormed list 10/9/2013
Goldsmith
Industries
Nutraceuticals
Outdoor Recreation
Equipment
Industries
Aerospace industry parts
Industries
Cut & Sew
Food and Beverage
Composites
3D Printing
Consider methods of mfg:
e.g. precision maching, web Environmental industries,
based
e.g. recycled matls -> t-shirts
Automotive Parts
Brevard College
BRCC
Sports, Health, and Wellness Bamboo
Camps
Solo Worker
Destination spa
Medical equipment
Tourism
Destination health club
Labs e.g. biomedical
Industries
Medical care recovery
Target
Company
Profile
Rev range: $50K $50M
Number of
employees: 1-150
Retention/expansion
of current businesses
Quality of place is big
draw
Potential for above
average pay
Research lab: e.g. farm/agri Build musical instruments
Food processing, e.g. apples More movies here
Artisanal agriculture, e.g.
mustards, Do More bars
Music recording studios
12/4/2013
Expansion of TVS
Parts/supplies for existing
comp., e.g. cans for OSKAR
BLUES
More like Everett Farms,
Events
Continuing care
NOT in conflict with quality of
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