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COLLABORATE 15 Exhibitor
Webinar - Marketing
Wednesday, February 4, 2015
1:00 p.m. EST
Prepared by:
Alesha Neely, IOUG Tradeshow Manager
Kat Seiffert, IOUG Marketing Manager
#C15LV
Webinar Housekeeping Items
■ All attendees will be on mute for the duration of today’s call.
■ If you have any technical issues or questions, please type
those in the Q&A box in your control panel.
■ Your questions will be answered at the end of the webinar.
■ Webinar will be recorded and available through each user
group’s conference website.
Webinar Agenda
■ Exhibitor Marketing Kit
▪ Reasons to Use
▪ Materials Provided
■ Online Directory
▪ Basic, Gold and Diamond Packages
▪ How to Update Your Information
■ Sponsorship Opportunities
■ Questions
Exhibitor Marketing Kit
Reasons to Use the Exhibitor Marketing Kit
■ Let us do the work for you
■ Promote your presence to your customers
■ Increase traffic to your booth by
▪ Increased awareness
▪ Call to action
—
Extra product/service discounts
—
Win a prize
—
Grab a coffee/snack
▪ Provide education
—
Whitepaper
—
Demo of solutions for pain points
■ Increase your return on investment (ROI)
Exhibitor Marketing Kit Materials Provided
Templates
Images
■ COLLABORATE descriptions
for blog, website, newsletter
and email blast
■ Email blast
■ Email signature
■ Media advisory
■ Social media posts
■ Official exhibitor image for
blog or website (square)
■ Official exhibitor image for
email banner (horizontal)
■ COLLABORATE 15 logo for
email signature
COLLABORATE Descriptions
Email Blast Template
Email Signature Template
Media Advisory Letter and Template
Sample Social Media Posts and Guide
Images for Exhibitor Marketing Kit
Online Directory
Online Directory Packages
Basic - Included
Gold - $250
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■ Basic Listing Package
■ Unlimited Company
Description
■ Social Media Listings
■ Press Releases
■ Access to Online Reports
■ Company Logo
Company Name
Booth Number
Address
Email Address
Phone
Website
30-word Company
Description
Online Directory Packages
■ Diamond - $2000
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Gold Listing Package
4 Video, Image or Text Panels
Included in Featured Exhibitor List
Corner Peel Image on Online Booth
Priority Placement in Search Results
Video or Image on Directory Home Page
360x45 Pixel Banner on Floor Plan
Instructions – How to Update Your Listing
■ An email will be sent by Map Your Show that will include your
Exhibitor Dashboard login credentials.
▪ This includes the URL, and your Exhibitor ID & Password
■ Once logged in, the first tile entitled “Exhibitor Directory
Listing” will lead you to a page to edit your company
information and your product categories.
■ To upgrade to Gold or Diamond packages click on the “Online
Advertising Packages” tile to review your options and the
benefits they provide.
Sponsorship Opportunities
COLLABORATE Sponsorship Opportunity Deadline Friday, Feb. 6
■ Vendor Keynote Sponsorship Opportunity
▪ This sponsorship allows you to be the only non-Oracle vendor
keynote at the conference. This sponsor will have the
opportunity to:
—
Speak to the general session audience on the main stage for 45
minutes
—
place collateral on general session seats prior to keynote address
—
raffle a prize you supply following your address
▪ We even assist you in selecting topics to ensure a great turnout!
▪ Contact your user group show management team for more
information.
IOUG Sponsorship Opportunities
■ Lanyards
▪ Your logo together with the IOUG logo on all lanyards given to
all IOUG attendees at COLLABORATE. Deadline is February
13th.
■ Passport to Prizes
▪ Increase traffic to your booth and promote awareness with this
fun game. Attendees must go to your booth to collect a stamp.
■ VAS – Vendor Awareness Session
▪ Reach a targeted audience of customers interested in your
product by sponsoring a 60-minute sales session in a meeting
room near the education sessions.
 Contact Jim Conlon at [email protected] or +1 312.673.4865
for more information.
OAUG Sponsorship Opportunities
■ Solutions Spotlight Session
▪
Live Education on the Exhibitor Showcase Floor. Captivate a dedicated
audience of up to 30 attendees for an in-depth look at your product or service for
30 minutes.
■ Vendor Awareness Session
▪
Reach a targeted audience of customers interested in your product by
sponsoring a 60-minute sales session in a meeting room near the education
sessions.
■ WigOUT
▪
We announce your booth as the location for a spontaneous meet-up complete
with a theme, wigs, party props, music, selfies and a specialty snack or
beverage. Your team make inroads while attendees gather for the fun.
 Contact Christine Hilgert at [email protected] or
+1 404.760.4234 for more information.
Quest Sponsorship Opportunities
■ Super Sessions
▪ Present a session to all JDE or PeopleSoft Quest
Attendees. Content must be approved by show management
and production deadlines reached. Deadline is February 6th.
■ Vendor Awareness Sessions
▪ Still available - Specifically for JDE or PeopleSoft exhibitors. If
you did not get the content you want to present selected, here is
another resource to getting your message out.
 Contact Nita Briscoe at [email protected] or
+1 859.226.4270 for more information.
Q&A
Next Exhibitor Webinar
■ Need to review? Today’s webinar will be available on each
user group’s conference website
■ Exhibitor Onsite Sales Effectiveness
▪ Early March
▪ Registration link will be emailed out to exhibitors