Transcript Brian Sasson - Online Ethics

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Everyone Deserves Clean
Water
Greg Allgood, MSPH, PhD
Procter & Gamble
Does Everyone Have Clean Water?
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One billion people do not have safe
drinking water so we need a variety
of complementary solutions
4,000 children die every day from
water-borne disease – more than
HIV/AIDS and malaria combined
WHO and UNICEF have stated
household water treatment could
save a huge number of lives
- www.who.int/household_water
P&G and CDC Engineers and
Scientists Teamed Up
Spending time with people in Guatemala identified their
unmet need and an engineering challenge
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Consumers desired visual signal that water is
being cleaned
Technical need for improved effectiveness in
highly turbid waters
PUR Purifier of Water
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Reverse engineered current municipal treatment process
Small sachet to treat 10 liters of water using coagulation,
flocculation and disinfection
Uses same ingredients used in municipal water treatment
- Calcium Hypochlorite as Disinfectant
- Ferric Sulfate as Coagulant
Provides way for people in remote villages to have quality
water
Kenyan Drinking Water Samples
Turbidity (NTU)
1850
55
37
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Laboratory and Field Testing
PUR is:
 Effective in killing bacteria
(>99.99999%) and viruses (>99.99%)
that cause typhoid, cholera, and
hepatitis
 Effective in removing chlorine
resistant parasites like Giardia and
Cryptosporidium (>99.9%)
 Effective reduction in heavy metals
(e.g. arsenic and lead), organics, and
pesticides
Health Intervention Studies
Five Studies, More than 25,000 People
showed Average Diarrhea Reduction of 50%
 Diarrhea Reduction
o Guatemala (2 Studies, Rural)
o Kenya (Turbid water)
Pakistan (Urban)
o Liberia (Refugee camp)
 Arsenic Removal
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P&G Provides PUR on Sustainable,
Not-for-Profit Basis
• Established CSDW as not-forprofit effort in 2004 after
commercial attempt
• Focal program of corporate
philanthropy effort called Live,
Learn and Thrive®
• Committed to long-term supply
at cost and tripling capacity
• Provide sustained efforts in
developing countries and
emergency relief including Haiti
PUR Helps People with
HIV/AIDS
 Discovered role of PUR for
people with HIV/AIDS by
spending time in field and
meeting Jemima Odo
 Dramatic impact on health by
removal of pathogens from
water including chlorine resistant
parasites
 Now hundreds of thousands of
people living with AIDS
benefitting
PUR’s Global Reach
Impact
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190 million sachets distributed
1.9 billion liters of water provided
80 million days of diarrhea averted
More than 10,000 lives saved
More than 70 partnerships
Committed to 4 billion liters by 2012
What’s Next
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Lobbying for Congressional support
of household water treatment via
Paul Simon Water for World Act
Build support and donations by
driving awareness
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Summit on Summit: Kilimanjaro
Haiti SOS Benefit Concert
Cover Girl Clean Make-up for Clean Water
PUR Water Filtration Brand
1 purchase = 10 liters
– BrandSaver donations on March 7
1 coupon = 1 day
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Future Vision of Saving a Life an
Hour, 24/7, with PUR packets
References
Allgood G. Safe drinking water for the most vulnerable. International Nursing Review: Official Journal of the
International Council of Nurses. 56: 273-275. ISSN0020-8132.
Combating Waterborne Illness at the Household Level, World Health Organization ISBN 978 92 4 159522 3.
Clasen T, Roberts I, Rabie T, Schmidt W, Cairncross S. Interventions to improve water quality for preventing
diarrhoea. Cochrane Database of Systematic Reviews 2006, Issue 3. Art. No.: CD004794. DOI:
10.1002/14651858.CD004794.pub2.
Diarrhoea: Why children are still dying and what can be done. World Health Organization and UNICEF.
ISBN 978-92-806-4462-3
Sobsey, MD Managing water in the home:accelerating health gains from improved water supply. Geneva, World
Health Organization,2002. Available at http://www.who.int/water_sanitation_health/ dwq/wsh0207/en/index.html
[email protected]
www.csdw.org
@DrGregAllgood