Transcript Austin Ruffing Procter & Gamble 1

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Austin Ruffing
Procter & Gamble
The World Water Crisis
 Almost 1 billion people
without access to clean
water
 Many rivers too polluted to
support life
 1.8 million people lose their
lives from diarrhea caused
by unsafe drinking water
 50% of hospital beds
occupied because of waterrelated diseases
Water is a Woman’s Issue
 Women spend 40 billion hours hauling water
 Average African woman walks 4 miles a day to
collect water
 Women are responsible for children who are
sick and dying
 More than 50% of deaths of women with
HIV/AIDS in Africa is from diarrhea
 Leading women are starting to mobilize around
water as a woman’s cause
Why Household
Drinking Water?
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4,000 children die every day from
water-borne disease – more than
HIV/AIDS, malaria & measles combined
CDC and P&G collaboration helped
demonstrate that household water
treatment can improve health
PUR Purifier of Water technology
developed to address this issue
P&G and CDC Collaboration
Studies in Guatemala identified an unmet
need
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Consumers desired visual signal
that water is being cleaned
Technical need for improved
effectiveness in highly turbid
waters
PUR Purifier of Water
 Reverse engineered
current municipal water
treatment process
 Small sachet to treat 10
liters of water using
coagulation, flocculation
and disinfection
 Uses same ingredients
used in municipal systems
- Calcium Hypochlorite
as Disinfectant
- Ferric Sulfate as
Coagulant
PUR Laboratory and Field Testing
 Very effective in visually cleaning dirty
water
 Effective in killing bacteria (>99.99999%)
and viruses (>99.99%) that cause typhoid,
cholera, and hepatitis
 Effective in removing chlorine resistant
parasites like giardia and cryptosporidium
(>99.9%)
 Effective reduction in heavy metals
(e.g. arsenic and lead),
organics, and
pesticides
PUR Health
Intervention Studies
Six studies, More than
25,000 People showed
Average Diarrhea Reduction
of 50%
 Diarrhea Reduction
- Guatemala (2 Studies,
Rural)
- Kenya (Turbid water)
- Pakistan (Urban)
- Liberia (Refugee camp)
 Arsenic Removal
- Bangladesh
P&G Children’s Safe
Drinking Water Program
 P&G’s global cause P&G
Live, Learn and Thrive®
focuses on the development
of children in need, ages 013,
 The Children’s Safe Drinking
Water program is our
signature global program
 CSDW is a not-for-profit
program with two focus areas
– social markets and
emergency response
Emergency Relief
 PUR is easy to transport, shown
to be well accepted & used
correctly in emergencies
 Distributed in most major
disasters - tsunami, floods,
earthquakes, hurricanes,
cholera outbreaks in Africa
 Global partners include:
AmeriCares
CARE
Catholic Relief Services
IFRC (Red Cross)
Population Services International (PSI)
UNICEF
World Vision
Social Market Approach
 Work with international social
marketing experts including
PSI, CARE
 Work with community based
groups, schools, clinics to
create habit change
 Social and brand marketing
to create issue and product
awareness
 Existing programs in 12
countries, more to launch in
2010-11
School Programs
World Vision Malawi
 PUR provided in schools
and sold by local women
in community
 53% decrease in diarrhea
disease among
community
 Absenteeism dropped by
57%
 Pit latrine coverage
increased by 75%
CSDW has reached
more than 1 million
children in schools
PUR Helps People
with HIV/AIDS
 PUR removes chlorine
resistant parasites that
are fatal to people living
with AIDS
 PUR is helping thousands
of people daily to live
positively with HIV/AIDS
like Jemima Odo
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P&G CSDW Efforts to Date
• 12 Social market countries
• Emergency relief provided
in >50 countries
• Delivered 2.1 billion liters
• Helped save over 11,000 lives
• Prevented over 85 million
days of diarrhea
• Goal of 4 billion liters of
clean drinking water
by 2012
2010 Contributions
to Raising Awareness
 People’s Choice Awards
 Summit on the Summit:
Kilimanjaro
 SOS Haiti Relief Concert
Beneficiary
 Give PUR Water
brandSAVER
 New CSDW/P&G Brand
Partnerships
- PUR Water Filtration
- CoverGirl
- Replay Fragrances
How You Can Help
• Tell your family & friends about
water issues around the world
• Write a letter to your
Representative & encourage
them to support water issues
• Conduct a fundraiser to support
water programs in developing
countries
$1 gives a child clean water for 50 days
$7.50 gives a child clean water for 1 year
$30 gives a family clean water for 1 year
 Follow CSDW on Twitter
@DrGregAllgood
 CSDW on Facebook @
Children’s Safe Drinking
Water
Donations:
• www.CSDW.org
• free change?
• The Greater Cincinnati Foundation
Thank you!