Transcript Metro and Magic 1152 Media Pack Q2 14

Q2 2014
Media Pack
Our Coverage Area
770,000
Women
1.499m
Total Population
729,000
Men
Local, engaging, trusted…
Metro Radio provides the most local, relatable and entertaining shows,
balanced with the best variety of the biggest chart hits.
A typical Metro Radio listener is aged between 25 & 45.
They lead a fast-paced, busy life, working hard and playing hard.
Their social scene is important with weekends for friends and family..
Proud of their North East roots, their home and family.
Playing just great songs
Magic plays the biggest hits from the 60s 70s and 80s.
Our award winning presenters provide great company with
relaxed, informed and entertaining shows.
The typical Magic 1152 listener is aged 35 – 55.
They love their family and have money at their disposal.
Playing just great songs
Source: RAJAR,
TFM TSA,
6 months ending
June 14
Bauer Newcastle
reach
over half a million
adults every week
Metro Radio & Magic 1152 Watch our audience GROW!
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
1499
243
230
214
256
557
1 Week Reach (000s)
508
102
100
90
98
118
% Reach
34%
42%
44%
42%
38%
21%
Average Hours
8.3
3.6
10.7
7.9
10.6
8.7
4 Week Reach (000s)
757
157
142
131
145
178
4 week reach %
50%
65%
62%
61%
57%
32%
13 Week Reach (000s)
929
190
168
156
175
225
13 week Reach %
62%
78%
73%
73%
69%
40%
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
It Works!
I think they were well targeted ads
that got across a message that we
couldn’t get across in another
medium.
They sold significantly better. We
certainly have paid back the
advertising and the investment
that went into producing the ads. It
was great to hear people in shops
saying that they’d heard the
advert.
We’ve seen a massive impact that
Metro has had. High level
increases in the Newcastle,
Sunderland and Durham areas, in
some cases up to 40-50% and the
only difference between 2012 and
2013’s marketing for Pulman was
the introduction of Metro and
Magic 1152.
The campaign was a really big
success we went from zero smart
cards being used in the North East
to 73,000 being used in just under
a year!
We advertised a recruitment day on air
for 10 days and over 600 people text in
for more information.
We had amazing results… Over 300
people attended the recruitment event.
Weekly reach (000’s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
600
508
500
436
400
358
298
300
279
274
272
185
200
162
102
100
0
Bauer
Newcastle
Metro Radio BBC Radio 2 Capital North Smooth
BBC Radio BBC Radio 1 BBC Radio 4 Heart North Magic 1152
East*
Radio North Newcastle*
East
(Newcastle)
East
Total hours by station
*stations marked with an asterisk do not cover the
whole of the total survey area
4,500
4,000
3,500
4,208
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
3,572
3,311
3,000
2,500
2,000
1,500
1,000
2,241
2,146
1,959
1,503
1,345
898
866
500
0
Bauer
BBC Radio 2 Metro Radio BBC Radio
Smooth BBC Radio 4 Capital North BBC Radio 1 Magic 1152
Newcastle
Newcastle* Radio North
East*
East
Heart North
East
Market share by station
*stations marked with an asterisk do not cover the
whole of the total survey area
18%
Source: RAJAR,
Metro Radio TSA,
6 months ending
June 14
16.4%
16%
14%
13.9%
12.9%
12%
10%
8%
6%
4%
8.7%
8.3%
7.6%
5.8%
5.2%
3.5%
3.4%
2%
0%
Bauer
BBC Radio 2 Metro Radio BBC Radio
Smooth BBC Radio 4
Capital
BBC Radio 1 Magic 1152 Heart North
Newcastle
Newcastle* Radio North
North East*
East
East
When Listeners Trust us, They Trust You
Source: iPSOS MORI
50%
of Metro listeners rate us 8,9
or 10 out of 10 on trust.
Metro Radio listeners are
twice as likely to
recommend something
they heard to others than
Capital, Smooth and Real
listeners.
44%
of Metro listeners have taken
action after they heard something
on the station! (V 29% Capital
and Real and 20% Smooth).
Through our digital platforms we
talk to
297,500 people
every month
77,000 likes
35,000 followers
42,500 subscribers
Solutions for Every Challenge
Full Creative Media Services
Advertising
Campaign
Outside
Broadcast
Online
Idea
generation
E-Shot
Startup
Creative
On Air
Promotion
(dialog & tender)
Research
Sponsorship
Media Bus
Social
Media
Bespoke
Events
Off Air
Promotion
At the Heart of Our Community With our charity Cash For Kids
Cash for Kids raises funds for sick, disabled and underprivileged children across the
North East.
In 2013 the charity raised over £1 million supporting 30,359 local children.
81% of UK consumers agree that they are more likely to buy a product associated
with a cause they care about.
The 2 causes that draw the widest support from the general public are medical
research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across each year to
raise funds and our listeners love them.